Automotive Pedestrian Protection System Industry Projected to Expand at 14.7% CAGR, Achieving USD 18.84 Billion by 2031

The automotive pedestrian protection system (PPS) market is emerging as a critical facet of vehicle safety, reflecting the intensifying emphasis on protecting vulnerable road users. According to Persistence Market Research, the global market is anticipated to grow from US$ 7.23 billion in 2024 to US$ 18.84 billion by 2031, exhibiting a robust CAGR of 14.7% over the forecast period. This trajectory underscores rising investments in active and passive safety technologies that aim to reduce injuries and fatalities in vehicle‐pedestrian collisions.

Heightened safety concerns, stricter regulatory mandates, and growing public scrutiny over road deaths are key forces fueling market uptake. Nearly 25% of road traffic fatalities globally involve pedestrians, motivating governments and automakers to adopt comprehensive protection systems. Within the PPS market, automatic braking & collision avoidance systems stand out as the leading product type-offering proactive intervention to prevent collisions. Regionally, Europe leads the market, largely driven by stringent safety regulations like Euro NCAP, strong consumer awareness, and early adoption of advanced safety technologies across its automotive industry.

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Key Highlights from the Report

• The automotive pedestrian protection system market is projected to increase from US$ 7.23 billion in 2024 to US$ 18.84 billion by 2031, at a CAGR of 14.7%.
• Automatic braking & collision avoidance systems are expected to capture approximately 45% of market share by 2024, standing as the predominant product type.
• Among components, sensors lead with about 40% share, illustrating their critical role in detecting pedestrians.
• The rise of electric vehicles (EVs) - with quieter operation - has intensified the demand for enhanced pedestrian safety systems.
• Europe is forecast to hold ~30% share of the global PPS market by 2024, owing to strict safety regulations and early technology adoption.
• Integration with autonomous driving and ADAS systems becomes a growth enabler as pedestrian protection modules become essential safety layers.

Market Segmentation

The automotive pedestrian protection system market can be segmented on the basis of product type and component type, and further broken down by vehicle type.

On the product type side, key categories include:

Automatic braking & collision avoidance systems (active systems)
Brake assist systems
External airbags
Pop-up bonnets

Among these, automatic braking & collision avoidance is the fastest-growing and leading segment, because it intervenes before impact, often circumventing collisions altogether. External airbags and pop-up bonnets are passive protective features designed to reduce injury severity after an impact, but their adoption is rising in premium models and regions where safety norms demand such measures.

For components, the market is classified into sensors, actuators, control units, and cameras. Sensors (radar, LiDAR, ultrasonic, infrared, vision) dominate the share, as they form the first line of detection and decision-making in pedestrian detection systems. The control unit processes sensor inputs and commands actuators or braking mechanisms. Actuators carry out physical actions (e.g. applying brakes, lifting hood), while cameras help confirm and localize pedestrian presence, especially in visual-based detection systems.

In terms of vehicle type, segmentation includes internal combustion engine (ICE) vehicles, electric vehicles (EVs), and hybrid vehicles. The ICE segment currently holds significant share owing to its volume dominance. However, EVs are becoming more crucial, because their near-silent operation raises the risk to pedestrians who rely on auditory cues, making advanced detection systems more vital.

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Regional Insights

In Europe, the automotive pedestrian protection system market is the most mature globally. The region's regulatory frameworks-driven by Euro NCAP safety ratings-mandate or strongly incentivize the inclusion of pedestrian protection technologies in new vehicles. Automakers headquartered in Europe (e.g. Volkswagen, BMW, Daimler) often lead the adoption of new safety features, making Europe a testbed for innovation in PPS.

In Asia Pacific, particularly in China, India, Japan, and South Korea, vehicle sales are growing rapidly, and governments are progressively instituting stricter safety benchmarks. As urbanization intensifies and pedestrian-vehicle interactions increase, demand for robust pedestrian protection is rising. Automakers in this region are increasingly integrating PPS, especially in high-end and mid-range models, to remain competitive and comply with evolving standards.

Market Drivers

One of the strongest drivers for the PPS market is stringent safety and regulatory mandates. Governments and safety bodies worldwide are enacting rules that require automakers to include systems capable of detecting and responding to pedestrian presence. Organizations such as Euro NCAP and NHTSA have elevated pedestrian protection to core criteria in vehicle safety ratings. Automakers, seeking top safety labels and regulatory compliance, are thus incorporating pedestrian protection systems across their lineups.

Another powerful growth factor is the rising prevalence of advanced driver assistance systems (ADAS) and autonomous driving developments. As vehicles become smarter, integrating technologies like radar, LiDAR, and AI, pedestrian detection becomes a necessary extension of safety architecture. In autonomous or semi-autonomous vehicles, systems must predict and respond to vulnerable road users, making pedestrian protection modules indispensable. The synergy between EPS, ADAS, and collision mitigation systems is accelerating demand.

Market Restraints

One key restraint lies in the high cost and complexity of integration. Deploying pedestrian protection systems-especially advanced active braking, sensors, and pop-up bonnet mechanisms-requires precise calibration, additional hardware, and advanced software. This raises vehicle manufacturing costs, which may be passed to consumers. In cost-sensitive markets, automakers may hesitate to adopt high-end solutions universally.

A second restraint is variability in regulations and standardization across markets. While some regions (Europe, North America) have explicit mandates or strong incentives, others may lack cohesive safety standards. This patchy regulation slows uniform adoption, making it less predictable for automakers to commit to global rollouts of PPS features, particularly in emerging markets with more limited enforcement or lower consumer awareness.

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Market Opportunities

A significant opportunity arises from the electrification of vehicles. Because EVs operate silently at low speeds, the absence of engine noise reduces pedestrian warning signals, increasing collision risk. This creates a compelling requirement for more intelligent pedestrian detection and intervention systems. OEMs and Tier‐1 suppliers that develop PPS solutions tailored to EV characteristics (e.g. in terms of sensor fusion, response latency) will gain a competitive edge.

Another opportunity is the expansion in emerging markets. Many developing nations are intensifying road safety initiatives, adopting international safety norms and pushing automaker compliance. As middle-class vehicle ownership climbs and pedestrian interactions increase, the demand for pedestrian protection features will grow. Suppliers that localize sensor and system architectures for regional conditions (road environment, cost constraints, repair infrastructure) can unlock substantial growth in these underserved geographies.

The key players studied in the report include:

Key players operating in the automotive pedestrian protection system market include:

• Robert Bosch GmbH
• Continental AG
• Denso Corporation
• Autoliv Inc.
• ZF Friedrichshafen AG
• Valeo SA
• Mobileye (Intel)
• Hyundai Mobis Co., Ltd.
• Audi AG
• Hitachi Astemo Ltd.

Frequently Asked Questions

➤ What are the main factors influencing the automotive pedestrian protection system (PPS) market 2024-2031?
➤ Which companies are the major sources in this industry?
➤ What are the market's opportunities, risks, and general structure?
➤ Which of the top automotive pedestrian protection system market 2024-2031 companies compare in terms of sales, revenue, and prices?
➤ How are product types, components, vehicle types, and revenues explored in the market?

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Future Opportunities and Growth Prospects

Looking ahead, the automotive pedestrian protection system market is poised for transformative growth as mobility shifts toward smarter, safer, and more connected systems. As autonomous driving becomes more prevalent, PPS will be an indispensable pillar of safety architecture, working hand in hand with vision systems, vehicle-to-pedestrian communication (V2P), and real-time environmental sensing.

Further, innovations in sensor fusion, edge AI, predictive analytics, and ultra-low latency actuation will elevate system responsiveness and accuracy. Suppliers who embed over-the-air calibration capability, machine learning updates, and adaptive logic will stand out in the competitive landscape. Cross-industry partnerships-between sensor, semiconductor, and mobility players-will drive breakthroughs in cost, reliability, and scale.

Moreover, the push toward global safety harmonization means that even in developing markets, PPS features will increasingly become de facto requirements. Companies that master cost-effective, regionally adapted solutions will capture market share in high-growth frontier markets. In sum, with the dual forces of regulation and technology driving adoption, the PPS market is well-positioned to deliver sustained, high-growth value through 2031 and beyond.

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