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Pierce Mattie to Head Up Jewelry PR in the U.S. for Luxury Jeweler CARAT*

04-16-2008 12:44 PM CET | Fashion, Lifestyle, Trends

Press release from: CARAT*

/ PR Agency: Pierce Mattie PUblic Relations
Pierce Mattie PR: Jewelry Public Relations

Pierce Mattie PR: Jewelry Public Relations

New York, NY April 15, 2008: CARAT*, the leading luxury jeweler in Hong Kong specializing in simulant and synthetic gemstones, has appointed Pierce Mattie Public Relations (piercemattie.com) to spearhead their Jewelry PR campaign (http://www.piercemattie.com/jewelrypr/Welcome.html) in the U.S. Pierce Mattie will be involved with the launches of several retail stores opening on both the East and West Coast, as well as branding and coverage of their diamond stimulants and semi-precious stone pieces.

CARAT* jewelry is designed and hand assembled by a team of master craftsmen and set in the highest quality precious metals featuring timeless and elegant designs. CARAT* simulants and synthetics are developed in state-of-the-art laboratories and cut according to the ideal proportions, a standard demanded by the finest gemstone cutters. Jewelers agree that without magnification, CARAT* stones are almost impossible to distinguish from their genuine inspirations. The stones are of unsurpassed quality and CARAT* offers a lifetime guarantee on their brilliance and color.

“Pierce Mattie PR is excited to team up and start working with CARAT*. This luxury jewelry line is the first of its kind with no other U.S. brand out there providing this type of luxury product. Already a huge success in London and Hong Kong, CARAT* is opening the flagship U.S. store on Madison Avenue later this summer. Our firm is looking forward to launching the brand in America this year.” Said Jenelle Forin, Account Director at Pierce Mattie.

To learn more about CARAT* please visit http://www.carat.cc or call Pierce Mattie PR at 212-243-1431.

Pierce Mattie PR
62 West 45th Street 3rd Floor
New York, NY 10036
http://www.piercemattie.com
212-243-1431
Shannon Nelson
Moreinfo@piercemattie.com

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Los Angeles. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.

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