Press release
Sleepwear Brand, Body Linens, Selects Pierce Mattie for Fashion PR
August 19, 2008 New York, NY: Pierce Mattie Public Relations (piercemattie.com) announces that it has been selected by sleepwear brand, Body Linens, to spearhead its fashion PR campaign (fashionpublicrelations.com). Body Linens is the only luxurious sleepwear company that offers its attire based on thread count just as bed linens are offered. Pierce Mattie will assist with strategies for brand positioning as well as outreach for upcoming styles of sleepwear that will be added to the collection.“Body Linens is a rare brand with a truly unique offering,” said Réal Hamilton-Romeo, Senior Account Director. “We are pleased to add the company to our portfolio of fashion brands and look forward to working with the brand for years to come.”
Founded in 2005, Body Linens makes every effort to offer the highest of quality sleepwear using the finest Egyptian cotton. The founder, Jeena Hunget, designs each sleepwear item using genuine mother-of-pearl buttons that are constructed with French seams for a finished look inside and out. Tagless labels in all of the garments provide the ultimate comfort while lounging or sleeping.
To learn more about Body Linens please visit www.bodylinens.com contact Pierce Mattie PR at 212-243-1431.
Pierce Mattie Public Relations
62 West 45th Street 3rd Floor
New York, NY 10036
212-243-1431
Moreinfo@piercemattie.com
http://www.piercemattie.com
About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Hollywood. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.
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