United States Precision Nutrition Market 2025: Personalized Health Solutions Driving Growth

The Global Precision Nutrition Market was valued at USD 6.78 billion in 2024 and is projected to reach USD 22.82 billion by 2032, growing at a CAGR of 16.38% during the forecast period from 2025 to 2032.The Precision Nutrition Market is growing due to rising demand for personalized diets, health awareness, and advanced nutrition technologies.

-In May 2025, Danone launched a new protein shake under its Oikos yogurt brand, entering the $7 billion protein shake market. Priced at $3.69, the shake contains five grams of fiber beneficial for digestive health and targets consumers, especially those using GLP-1 weight-loss drugs like Wegovy, who require higher protein intake to prevent muscle loss. This move aligns with the growing demand for nutritional and health-focused food choices in the U.S

-In July 2025, Japanese company FiNC launched a precision nutrition platform integrating AI-driven dietary recommendations and wearable data. The platform targets consumers, clinics, and corporate wellness programs, emphasizing personalized nutrition, metabolic health, and behavioral guidance. This launch reflects Japan's investment in digital health solutions and personalized nutrition services.

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Market Segmentation-

-By Product Type, the market includes nutritional supplements, functional foods, and meal replacements. Nutritional supplements dominate due to increasing awareness of personalized dietary needs, while functional foods and meal replacements are gaining traction as convenient options for health-conscious consumers.
-By Application, the market is categorized into weight management, sports nutrition, clinical nutrition, and general wellness. Weight management and clinical nutrition hold significant shares, driven by rising obesity rates, chronic diseases, and demand for personalized dietary interventions. Sports nutrition is also growing rapidly due to increased participation in fitness and professional sports.

Recent Development of the Precision Nutrition Market:-

-May 2025:- Danone launched a new protein shake under its Oikos yogurt brand, marking its entry into the $7 billion protein shake market. Priced at $3.69, the shake contains five grams of fiber beneficial for digestive health. This move aligns with the growing demand for nutritional and health-focused food choices in the U.S., particularly among those using GLP-1 weight-loss drugs like Wegovy, which require higher protein intake to prevent muscle loss.

-April 2025:- Healthcare startup Nourish reached a valuation exceeding $1 billion following a $70 million Series B funding round led by JP Morgan Growth Equity. The company connects patients with registered dietitians for virtual, insurance-covered nutritional care. Nourish differentiates itself by hiring dietitians as full-time employees and investing heavily in AI to support both patients and clinicians. Its GLP-1 companion program aids weight-loss drug users with nutrition support, improving outcomes and reducing side effects.

-September 2025:- The UC Davis Innovation Institute for Food and Health and AG1 announced a collaboration to advance precision nutrition to improve metabolic health. This partnership aims to leverage academic research and industry expertise to develop personalized nutrition solutions.

-August 2025:- New York-based Levelle Nutrition launched its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. This launch addresses a critical gap in the market by offering a clinically informed, phase-based solution tailored to the female body.

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Market drivers of the Precision nutrition market :-

-Rising Health Awareness: Increasing consumer focus on health, wellness, and disease prevention is driving demand for personalized nutrition solutions.

-Growth of Lifestyle Diseases: Rising cases of obesity, diabetes, and cardiovascular diseases are boosting the adoption of precision nutrition products.

-Advancements in Technology: Innovations in AI, nutrigenomics, and wearable health devices enable personalized diet plans tailored to individual needs.

-Increasing Adoption of Dietary Supplements: Growing preference for protein supplements, functional foods, and meal replacements supports market expansion.

-Corporate & Healthcare Initiatives: Companies and healthcare providers are integrating personalized nutrition programs to enhance wellness and productivity.

Market Key Players :-

-Viome Life Sciences, Inc.
-ZOE Limited
-DayTwo Inc.
-23andMe, Inc.
-Nutrigenomix
-InsideTracker
-Care/of
-Persona Nutrition
-Xcode Life
-Thorne HealthTech

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-Provides detailed analysis of market size, growth trends, and forecasts.
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-Keeps stakeholders updated on innovations, technological advancements, and regulatory changes.
- Identifies emerging markets and profitable areas for business expansion.
-Supports long-term planning and strategy development based on reliable market data.

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