Oral Care Market to See Strong Growth Driven by Innovation and Rising Dental Awareness

The global oral care market is projected to grow at a significant CAGR during the forecast period (2024-2031), according to DataM Intelligence. Rising prevalence of dental caries, periodontal diseases, and increasing oral health awareness across age groups are driving growth worldwide. Additional factors such as an aging population susceptible to dental issues, unhealthy dietary habits, and rapid product innovation are shaping the market's trajectory.

According to the WHO's Global Oral Health Report (2022), oral diseases affect nearly 3.5 billion people globally, with 75% of them living in middle- and low-income countries. Combining this global burden with advanced product introductions-such as smart electric toothbrushes, microbiome-friendly toothpaste, and aesthetic oral care solutions-the industry is set for sustained expansion in both developed and emerging markets.

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Key Highlights from the Report

➤ WHO estimates 3.5 billion people suffer from oral diseases, fueling preventive care demand
➤ Toothbrush segment leads with 25.4% share due to electric toothbrush adoption and innovation
➤ Supermarkets/hypermarkets dominate distribution, while online retail shows fastest CAGR growth
➤ North America holds 31.4% share, driven by high incidence of cavities and periodontal disease
➤ Product innovations include microbiome-supportive toothpaste and AI-enabled electric brushes
➤ Manufacturers focus on mergers and partnerships to expand product portfolios and global reach

Market Segmentation

By product, the toothbrush segment holds the largest revenue share at 25.4%, with manual toothbrushes remaining widely used but electric and battery-powered toothbrushes rapidly increasing adoption. Features such as automated motion control, ergonomic designs, and extended battery life have boosted segment performance. Companies like Water Pik, BURST, Oclean, and Laifen are targeting both adult and pediatric markets with advanced brushing technologies.

By distribution channel, supermarkets/hypermarkets lead the market due to their broad geographic reach, bulk discount offerings, and corporate-backed expansion strategies. Online retail is projected to be the fastest-growing channel, fueled by deep discounts from platforms like Amazon, Walmart, Flipkart, and Zepto and the rising trend of direct-to-consumer oral care brands.

Regional Insights

North America: Market Leader in Preventive Oral Care

North America dominates the global oral care market with a 31.4% share in 2024, driven by high disease prevalence and strong consumer awareness. CDC data (2024) shows cavities affect over half of children aged 6-8, 57% of adolescents, and 90% of adults aged 20 and above. Whitening products and smart toothbrush technologies are gaining traction alongside fluoride toothpaste and antibacterial mouthwashes.

Asia-Pacific: Rapid Growth Potential

Asia-Pacific is projected to witness the fastest growth, supported by expanding dental care facilities, dental tourism, increased investment in R&D, and public oral health campaigns. Initiatives such as India's National Oral Health Programme and China's Healthy China 2030 Blueprint underline government commitment to improving dental hygiene.

Europe: Aging Population Driving Demand

Countries like the UK and France see increasing demand due to aging populations prone to gum disease, while Germany's well-regulated dental services industry strengthens market maturity.

Middle East & Africa: Modernization and Online Retail Growth
Saudi Arabia and Kuwait's oral care markets benefit from growing geriatric populations, technological advancements, and increased e-commerce penetration, making premium and innovative products more accessible.

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Market Dynamics

Market Drivers

Growing awareness of preventive dental care, high incidence of dental caries, and aging demographics fuel demand. Product innovations featuring advanced technologies and ethical sourcing further attract consumers.

Market Restraints
The market faces regulatory scrutiny over the safety of topical dental applications, which can slow product approvals. High innovation costs may also challenge smaller manufacturers.

Market Opportunities
Expansion into oral microbiome care, integration of AI and IoT in devices, and ethical labelling present significant opportunities. Emerging market penetration through online retail channels offers strong growth potential.

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Reasons to Buy the Report

✔ Detailed analysis of global and regional oral care market growth drivers and forecasts
✔ Insights into innovation trends shaping oral hygiene product development
✔ Coverage of emerging markets and expansion prospects in Asia-Pacific and Middle East
✔ Evaluation of competitive strategies, mergers, and partnerships among top players
✔ In-depth review of product categories, distribution channels, and regional performance

Frequently Asked Questions (FAQs)

◆ How big is the global oral care market and what is its growth forecast for 2031?
◆ Which product segment dominates the oral care industry?
◆ What is driving growth in the Asia-Pacific oral care market?
◆ Which distribution channel is growing the fastest globally?
◆ Who are the leading players in the global oral care market?

Company Insights

Colgate-Palmolive Company

Johnson & Johnson (Listerine)

Water Pik, Inc.

BURST Oral Care

Oclean

Laifen Tech

quip

Designs for Health, Inc.

Bruush Oral Care Inc.

Arrive Technology Inc.

Recent Developments:

August 2023 - Water Pik, Inc. launched Sensonic Electric Brush with bristles for comprehensive cleaning and four-week battery life.

January 2024 - Oclean X Ultra unveiled at CES 2024 with 84,000 movements per minute and real-time brushing feedback.

Conclusion

The global oral care market is poised for strong growth, driven by innovative product launches, expanding retail channels, and heightened awareness of preventive dental health. North America leads in market share, while Asia-Pacific offers the fastest growth potential. As companies integrate smart technologies and microbiome-focused formulations, oral care is evolving into a tech-enabled, health-centric sector, promising improved hygiene outcomes and lifestyle-driven consumer appeal over the coming years.

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This release was published on openPR.