Gluten-Free Products Market to Reach USD 9.6 Billion by 2031, Driven by Rising Health Awareness

The global gluten-free products market reached USD 5.7 billion in 2022 and is projected to grow to USD 9.6 billion by 2031, expanding at a CAGR of 6.8% during 2024-2031, according to DataM Intelligence. The increased prevalence of celiac disease, gluten intolerance, and health consciousness among consumers is fueling market growth. Expanding product varieties-from breads and baked goods to snacks and beverages-are making gluten-free products more accessible and appealing to mainstream consumers.

Global awareness campaigns, improved diagnostic rates, and dietary interest in gluten-free lifestyles are expanding the market beyond medical necessity. As more individuals seek clean-label, allergen-free alternatives, manufacturers are innovating by incorporating natural ingredients, better textures, and advanced production processes to replicate traditional product qualities.

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Key Highlights from the Report

➤ Global market valued at USD 9.6 billion by 2031 with a CAGR of 6.8% during 2024-2031
➤ Bakery products remain the dominant product type due to high daily consumption
➤ Europe leads globally, supported by strong presence of key manufacturers
➤ Conventional stores and online retail channels ensure wide consumer reach
➤ Technological innovations like microencapsulation extend product shelf life
➤ Increasing awareness of celiac disease and gluten intolerance drives steady demand

Market Segmentation

By type, gluten-free bakery products-including breads, cakes, and cookies-dominate the market due to their consistent household consumption. Manufacturers are focusing on enhancing flavor, texture, and nutrition by using alternative flours such as rice, almond, and quinoa. The convenience of varied product formats (fresh, frozen, and packaged) continues to boost growth.

In the distribution channel segment, conventional stores such as supermarkets and hypermarkets lead sales, supported by product visibility and accessibility. However, online channels are witnessing the fastest surge owing to greater convenience, global availability, and expanding e-commerce logistics.

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Regional Insights

Europe holds the largest market share, driven by strong consumer demand for gluten-free foods and the presence of established producers such as Dr. Schär AG (Italy), Barilla (Italy), Raisio Oyj (Finland), and Ecotone (France). The region's robust food regulations, higher awareness of gluten-related health conditions, and constant product innovation support this leadership position.

North America follows closely, with rising gluten intolerance diagnoses and an increasing number of consumers adopting gluten-free diets for general wellness. Strategic marketing, improved product labeling, and expanded product portfolios across the U.S. and Canada continue to stimulate growth.

Asia-Pacific is projected to achieve rapid growth due to urbanization, lifestyle shifts, and growing adoption of Western dietary patterns. Rising disposable income and growing awareness of gluten sensitivity are facilitating market penetration across India, Japan, and China.

Market Dynamics

Market Drivers

The market is primarily driven by the increasing incidence of celiac disease, heightened consumer awareness regarding food allergies, and the shift toward preventive health diets. Product diversification and technological refinement have made gluten-free items more palatable and widely available, fostering continuous consumer adoption.

Market Restraints

Gluten-free products generally cost 60-200% more than their gluten-based equivalents due to specialized ingredients and manufacturing standards. This pricing disparity limits affordability in price-sensitive markets, restraining broader adoption.

Market Opportunities

The development of microencapsulation technology to extend shelf life and reduce the need for preservatives presents major opportunities. This method helps retain freshness and quality while meeting the growing demand for clean-label, preservative-free foods, enabling manufacturers to expand distribution reach efficiently.

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Reasons to Buy the Report

✔ In-depth coverage of global and regional gluten-free product trends and innovations
✔ Strategic insights into key players, emerging technologies, and new product launches
✔ Evaluation of growth drivers, challenges, and competitive market dynamics
✔ Detailed segmentation across product type, distribution channel, and geographic regions
✔ Identification of expansion opportunities in high-growth regions and e-commerce markets

Frequently Asked Questions (FAQs)

◆ How big is the global gluten-free products market in 2022?
◆ Who are the leading manufacturers in the gluten-free products industry?
◆ What is the projected growth rate of the gluten-free products market?
◆ Which product category dominates the market?
◆ Which region is expected to lead the global market by 2031?

Company Insights

The Kraft Heinz Company (US)

The Hain Celestial Group (US)

General Mills Inc. (US)

Conagra Brands Inc. (US)

Kellanova (US)

Barilla G. e R. F.lli S.p.A. (Italy)

Raisio Oyj (Finland)

Dr. Schär AG / SPA (Italy)

Ecotone (France)

Enjoy Life (US)

Recent Developments:

July 2024 - Kraft Heinz brands Ore-Ida and GoodPop introduced Fudge n' Vanilla French Fry Pops, integrating oat milk and crispy potatoes into a gluten-free frozen novelty, aligning with the growing demand for allergen-friendly snacks.

March 2024 - The Hain Celestial Group launched Flavor Burst Tortilla Chips under its Garden Veggie label, featuring gluten-free, vegetable-infused nacho and ranch flavors to expand its healthy snacking portfolio.

Conclusion

The global gluten-free products market is on a strong growth trajectory, sustained by increasing health awareness, dietary shifts, and improved diagnosis of gluten-related disorders. As innovation continues in ingredient technology and formulation, manufacturers are enhancing product quality while addressing taste and affordability challenges. With Europe and North America at the forefront and Asia-Pacific showing rapid adoption, the gluten-free sector is set to maintain robust momentum through 2031, transforming from a niche segment into a mainstream health-driven market.

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This release was published on openPR.