Press release
Momentive Introduces Velvesil* FX Gel for Personal Care Products
WILTON, CONNECTICUT, 15TH APRIL 2008 - Momentive Performance Materials today introduced Velvesil FX gel, an innovative personal care gel that can enhance the benefits of boron nitride powder by improving its processibility and spreadability as well as the sensory experience of the consumer product.
Formulators of color cosmetics and skin products may find Velvesil FX gel useful for optimization of the combined performance benefits of boron nitride (excellent coverage, naturalness, line-blurring effects and oil absorption) with the outstanding sensory attributes of silicones (soft, smooth feel and gentle application). Additionally, Velvesil FX gel may streamline production by providing excellent dispersion of boron nitride, with virtually no dusting.
“In developing Velvesil FX gel, we have leveraged Momentive’s extensive expertise in boron nitride and silicone chemistries,” said Beatriz Blanco, global market manager, Momentive. “Velvesil FX gel is a multifunctional product that effectively delivers the benefits of both materials in a single formulation.”
Velvesil FX gel can offer this array of combined performance benefits for a wide range of personal care products, and potential applications for it include foundation, eye shadow, anti-aging and oil control products. It may be an excellent candidate to consider for use in products in which the consumer is expecting line-blurring effects, excellent coverage and a soft, dry powdery feel.
Velvesil FX gel is the latest addition to Momentive’s extensive line of Velvesil sensory enhancing products that offer unique functionalities. To find out more about Velvesil FX gel, please visit www.momentive.com .
Reader Enquiries
Momentive Performance Materials GmbH
Chempark Leverkusen
51368 Leverkusen
Germany
Central European Customer Service: cs-eur.silicones@momentive.com
Toll free telephone: 0080043211000
Tel +31 (0) 164 225 350
Web www.momentive.com
Editorial Enquiries
Robert Scheib
Momentive Performance Materials
Email robert.scheib@momentive.com
Tel +49 214 304 0532
Nancy Pitts
Momentive Performance Materials
Email nancy.pitts@momentive.com
Tel +1 203 761 1938
Brigitta de Vries
EMG
Email bdevries@emg.nl
Tel +31 164 317 020
Fax +31 164 317 039
About Momentive Performance Materials
Momentive Performance Materials Inc. is a premier specialty materials company, providing high-technology materials solutions to the silicones, quartz and ceramics markets. The company, as a global leader with worldwide operations, has a robust product portfolio, an enduring tradition of service excellence, and industry-leading research and development capabilities. Momentive Performance Materials Inc. is controlled by an affiliate of Apollo Management, L.P. Additional information is available at www.momentive.com .
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