Steam Air Fryer Market to Reach USD 0.5 Billion by 2035, Driven by Health Trends and Multifunctional Innovation

The global Steam Air Fryer Market is projected to grow from USD 0.3 billion in 2025 to USD 0.5 billion by 2035, expanding at a CAGR of 3.9% during the forecast period.

This measured but steady growth is driven by rising consumer demand for health-conscious cooking, the shift toward multifunctional kitchen appliances (steam + air fry + bake + grill), and steady uptake of connected cooking features in developed markets.

MarketGenics positions steam air fryers as the next wave of premium small kitchen appliances - combining nutrient-preserving steam with low-oil air frying to meet both wellness and convenience needs.

Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Steam Air Fryer Market Research Report: https://marketgenics.co/press-releases/steam-air-fryer-market-43636

Recent Developments Shaping the Market
Our Place launches Large Wonder Oven (multifunction)

In January 2025, Our Place expanded its multi-function appliance line with the Large Wonder Oven, combining air frying and steam infusion aimed at family cooking and nutrient retention.

Ciarra introduces Nosh 8-in-1 Steam Oven

In July 2025, Ciarra debuted the Nosh 8-in-1, which integrates steaming with additional cooking modes (bake, roast, reheat), targeting consumers who prefer one-appliance kitchen solutions.

Miele brings professional combi-steam performance to homes

Miele's Generation 7000 Combi-Steam Oven demonstrates premium market demand for pro-grade steam functionality in residential kitchens, reinforcing the category's aspirational positioning.

Value entrants and smart microwaves expand accessible options

Budget and mainstream players are widening the addressable market - Dreo's ChefMaker 2 (CES 2025) and Samsung's Combi Smart Microwave Oven with Air Fry & Steam bring steam-air features to price-sensitive buyers with Wi-Fi and app control.

Steam Air Fryer Market Forecast 2035
The market will create an incremental opportunity of roughly USD 0.2 billion between 2025 and 2035.

North America leads demand with ~61.2% market share (USD 0.2 billion in 2025), reflecting high consumer willingness to buy multifunctional, health-oriented appliances.

Standalone steam air fryers account for ~63% of unit share in 2025, valued for affordability and straightforward functionality.

Multi-function and built-in models capture premium growth as consumers trade up for flexibility and kitchen consolidation.

By 2035 steam air fryers will be a mainstream small-appliance category in premium and digitally connected kitchens, while value models will drive penetration in broader segments.

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Key Drivers, Challenges, and Opportunities
Driver - Health-First Cooking and Nutrient Preservation

Consumers increasingly prefer low-oil cooking that retains texture and nutrients. Steam integration satisfies both health and taste - a powerful selling point for families and wellness-oriented buyers.

Restraint - Feature-Driven Cost Premiums

Adding steam, connectivity, and multiple cooking modes raises production costs and retail prices. High feature sets (multi-function, touchscreen, app control) can limit adoption among price-sensitive buyers.

Opportunity - Smart Integration and Multiplicity of Use-Cases

Smart controls (app recipes, voice assistants), preset programs, and cross-function recipes (steam + finish with air crisp) create product differentiation. There's additional scope in bundled accessory ecosystems, subscription recipe services, and meal-prep partnerships.

Key Trend - Multi-Functionality and Convergence with Smart Kitchens
Steam air fryers are converging with smart kitchen trends: app control, voice assistants, automated programs, and recipe ecosystems.

Consumers prefer one appliance that replaces several - steam, air fry, bake, and grill - saving counter space and simplifying meal prep.

Segmental Insights
Standalone Steam Air Fryers Dominate (≈63% share)

Standalone models are the backbone of the category due to lower price points and ease of use for consumers who want health benefits without replacing existing kitchen layouts.

Multi-Functional & Built-In Models Are Premium Growth Areas

Built-in combi-steam ovens and multi-function counters target higher-income households and owners of modern kitchens, delivering higher ASPs and stronger margins for manufacturers.

Countertop & Compact Units Appeal to Urban Consumers

Countertop steam air fryers meet demand in apartments and smaller homes where space efficiency is a priority.

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Regional Highlights
North America: Market leader (61.2% share) - strong health-food culture, higher disposable incomes, and appetite for connected kitchen devices.

Europe: Moderate growth driven by premium appliance adoption and culinary traditions that value steam cooking (e.g., combi ovens).

Asia Pacific: Emerging potential as urbanization and middle-class kitchens expand; price sensitivity favors standalone and value models initially.

Middle East, Africa & Latin America: Slow but steady uptake tied to urban housing upgrades and premium retail expansion.

Competitive Landscape
The steam air fryer market is moderately consolidated; the top five players account for over 45% of market share in 2025. Competition blends established appliance brands with nimble start-ups.

Notable Players & Categories:

Premium appliance brands: Miele, Breville - built-in and high-end combi-steam models.

Mass-market appliance leaders: Philips, Ninja - countertop and standalone steam-air hybrids.

Value disruptors & innovators: Dreo, Our Place, Ciarra - affordable multifunction and direct-to-consumer offerings.

Large CE brands: Samsung - smart microwave-combination appliances that introduce steam-air features to mainstream buyers.

Winners will combine reliable multi-mode cooking performance with intuitive UX, energy efficiency, and scalable manufacturing to meet both premium and value segments.

Future Outlook
Through 2035, steam air fryers will evolve along three axes: function consolidation (more modes, better sensors), smarter experiences (apps, recipe libraries, connectivity), and cost optimization (component integration, scale). Expect:

Greater penetration of multifunction units in mid-to-upper tier households;

Proliferation of app ecosystems and cloud recipe services tied to appliance brands;

Bundled services (extended warranties, recipe subscriptions) as recurring revenue models;

Continued segmentation: low-cost standalone units for mass markets, and premium combi-steam ovens for culinary enthusiasts.

Steam air fryers will remain a niche in dollar terms but an influential trend in how consumers think about healthy, convenient cooking.

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Prominent Companies Operating in the Global Steam Air Fryer Market:

Philips, Miele, Ninja (SharkNinja), Breville, Our Place, Ciarra, Dreo, Samsung, and other emerging appliance brands.

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This release was published on openPR.