Vegan Cosmetics Market to Reach USD 31.5 Billion by 2035, Driven by Ethical Consumerism and Sustainable Beauty Innovation

The global Vegan Cosmetics Market is projected to grow from USD 16.6 billion in 2025 to USD 31.5 billion by 2035, registering a CAGR of 6.0% during the forecast period.

This growth is underpinned by rising consumer preference for cruelty-free, plant-based, and eco-conscious products, alongside strict animal testing bans and the expanding availability of certified vegan beauty brands across online and offline retail channels.

MarketGenics highlights vegan cosmetics as a defining transformation in global beauty - where ethics, transparency, and sustainability are reshaping product portfolios, brand loyalty, and pricing power. Consumers are no longer treating vegan beauty as niche; it's becoming the new industry standard for "clean" and responsible formulations.

Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Vegan Cosmetics Market Research Report: https://marketgenics.co/press-releases/vegan-cosmetics-market-48053

Recent Developments Shaping the Market
L'Oréal Expands Garnier's 100% Vegan Line

In March 2025, L'Oréal launched a fully vegan skincare range under its Garnier brand, certified by The Vegan Society. The line uses plant-based actives and biodegradable packaging, setting new benchmarks for sustainable skincare innovation and eco-responsible manufacturing.

Jenny McCarthy Debuts Formless Beauty

In April 2025, actress and entrepreneur Jenny McCarthy launched Formless Beauty, a vegan, allergy-conscious skincare line featuring aloe vera and gotu kola. The brand quickly attracted consumers seeking non-toxic, fragrance-free, and cruelty-free formulations with celebrity-backed authenticity.

LG Household & Health Care Introduces Freshian for Gen Z

In 2023, LG Household & Health Care rolled out Freshian, a vegan-certified makeup line tailored to Gen Z and millennial consumers in Asia, emphasizing inclusivity, clean ingredients, and affordable ethical beauty.

Vegan Cosmetics Market Forecast 2035
The vegan cosmetics industry is expected to create an incremental opportunity of USD 14.9 billion between 2025 and 2035.

Europe leads the market with ~39% share, supported by the EU's animal-testing ban, strong ethical consumer culture, and a mature vegan beauty retail ecosystem.

Asia Pacific is the fastest-growing region, driven by expanding vegan product availability, influencer-led digital adoption, and local brand emergence.

North America continues steady growth as vegan and clean beauty consolidate mainstream retail distribution through Target, Ulta, and Amazon's "Clean Beauty" storefront.

By 2035, the vegan beauty market will have transitioned from "trend" to mainstream global standard, merging luxury performance with sustainable design and ethical sourcing.

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Key Drivers, Challenges, and Opportunities
Driver - Expansion of Ethical Retail and E-Commerce Distribution

E-commerce and D2C models are amplifying accessibility of vegan products globally. In 2025, Amazon India's "Clean Beauty" storefront increased visibility and logistics efficiency for certified vegan products by 40%, expanding penetration across Tier 1 and Tier 2 cities.

Restraint - High Production Costs of Certified Vegan Ingredients

Replacing traditional animal-derived ingredients like beeswax or lanolin with bio-alternatives raises production costs and sourcing complexity. Verified vegan raw materials are still limited, particularly in developing regions, constraining scalability and price competitiveness.

Opportunity - Cultural Localization and Ethical Identity

Brands integrating local heritage with ethical positioning are gaining traction.

India's Plum has become a case study for culturally adapted, transparent vegan skincare built for regional needs and skin types - demonstrating that ethical branding coupled with local relevance drives both trust and growth.

Parallelly, the men's vegan grooming category (shampoos, beard oils, serums) is emerging as a new growth frontier as male consumers increasingly demand clean, cruelty-free solutions.

Key Trend - Sustainable and Smart Packaging Revolution
Eco-packaging is now central to brand differentiation. Biodegradable, refillable, and zero-waste formats - like Ethique's solid bars in compostable materials - are minimizing plastic waste while deepening consumer engagement.

Emerging smart packaging innovations such as biodegradable NFC tags and traceability sensors are expected to ensure authenticity and create interactive brand experiences.
Over 40% of beauty consumers now rank sustainability as a top purchase driver, prompting brands to adopt packaging that merges aesthetics, function, and accountability.

Segmental Insights
Skin Care Dominates with ~44% Market Share

Skincare remains the largest product category, driven by demand for plant-based moisturizers, serums, and facial oils catering to sensitive and allergy-prone consumers.
E.l.f. Cosmetics reported a 33% YoY rise in vegan product sales in 2024, supported by value-driven D2C strategies and retail partnerships.

Makeup - Fastest-Growing Segment

Vegan makeup - especially foundations, lipsticks, and eye cosmetics - is expanding fastest as Gen Z consumers drive ethical aesthetics. Transparent labelling, influencer advocacy, and performance parity with conventional products are accelerating adoption in this segment.

Buy Now: https://marketgenics.co/buy/vegan-cosmetics-market-48053

Regional Highlights
Europe: Dominates market share (~39%) due to established cruelty-free standards, strict regulatory frameworks, and eco-conscious consumers.

Asia Pacific: Fastest growth trajectory, led by South Korea, India, and Japan - where digital-first vegan startups and conglomerates alike (e.g., LG's Freshian) are shaping the landscape.

North America: Mature market with expanding shelf space for cruelty-free brands across major beauty retailers.

Latin America & Middle East: Gradual adoption via premium imports and local niche players focused on natural ingredient sourcing and halal-vegan overlap.

Competitive Landscape
The vegan cosmetics market is moderately consolidated, with the top five players accounting for ~53% of total global share in 2025. Competition revolves around ethical branding, clean formulations, packaging innovation, and influencer-driven brand narratives.

Tier-1 & Leading Brands:

Lush Cosmetics

e.l.f. Beauty, Inc.

Pacifica Beauty

L'Oréal Group (Garnier, Urban Decay)

The Body Shop

Emerging & Niche Players:

Plum (India)

Ethique

Cover FX

Milk Makeup

Formless Beauty

Buyer concentration remains moderate, supported by omnichannel retail and rising consumer willingness to pay premiums for certified cruelty-free formulations.

Get a preview of our Vegan Cosmetics Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/vegan-cosmetics-market-48053

Future Outlook
By 2035, vegan cosmetics will represent the ethical and sustainable core of the global beauty industry, characterized by:

100% vegan-certified portfolios across major conglomerates;

Integration of AI-driven personalization for ingredient transparency and skin compatibility;

Circular packaging systems supporting carbon-neutral operations;

Growth of vegan men's grooming and premium skincare as mature subcategories.

The intersection of clean beauty, ethical sourcing, and digital consumer trust will redefine brand equity - positioning vegan cosmetics not as an alternative, but as the global gold standard for next-generation beauty.

Prominent Companies Operating in the Global Vegan Cosmetics Market:

Lush Cosmetics, e.l.f. Beauty, Inc., Pacifica Beauty, L'Oréal Group, The Body Shop, Cover FX, LG Household & Health Care, Plum, Ethique, and Sika AG.

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This release was published on openPR.