Press release
United States Keratin Supplement Market to hit US$ 1.43 Billion by 2031 | Top Companies - The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC
"Global Keratin Supplement Market reached US$ 800.1 million in 2022 and is expected to reach US$ 1,431.2 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031." As per DataM intelligence research reportDownload your exclusive sample report today: (corporate email gets priority access): https://www.datamintelligence.com/download-sample/keratin-supplement-market?sp
United States: Recent Industry Developments
✅ In September 2025, Nutrafol launched a keratin supplement designed to strengthen hair, nails, and skin. The formulation combines keratin peptides with vitamins and minerals to support overall beauty and wellness.
✅ In August 2025, GNC introduced a new keratin capsule enriched with biotin and collagen, targeting hair growth and nail health. The product emphasizes high bioavailability and daily convenience for consumers.
✅ In July 2025, researchers at Harvard Medical School collaborated with Nature's Bounty to develop a keratin supplement that integrates antioxidants for improved hair follicle support. Clinical studies are underway to assess efficacy.
✅ In June 2025, the FDA issued updated guidance on dietary supplements claiming hair, skin, and nail benefits, impacting companies like NOW Foods and Solgar to ensure accurate labeling and consumer safety.
Japan: Recent Industry Developments
✅ In September 2025, Fancl Corporation launched a keratin supplement targeting hair and nail health, enriched with natural plant extracts to enhance overall beauty from within.
✅ In August 2025, Meiji Holdings Co., Ltd. introduced a keratin-based capsule designed for anti-aging and skin health, promoting strength and resilience in hair and nails.
✅ In July 2025, researchers at Kyoto University partnered with Suntory Beverage & Food Ltd. to develop a keratin supplement combining peptides and vitamins to optimize absorption and efficacy.
✅ In June 2025, Japan's Ministry of Health, Labour and Welfare updated regulations for beauty-focused dietary supplements, affecting companies like Morinaga Milk Industry Co., Ltd. to ensure product safety, efficacy, and proper labeling.
Keratin Supplement Market: Drivers
The keratin supplement market is expanding as consumers increasingly focus on hair, skin, and nail health, seeking products that promote strength, growth, and overall appearance. Rising awareness of the benefits of keratin, including reducing hair breakage and improving nail resilience, is driving adoption among health-conscious individuals. The trend toward beauty-from-within and preventive wellness is encouraging the consumption of functional supplements that support natural beauty. Convenience-focused formats such as capsules, powders, and gummi€s are further boosting market appeal. Additionally, growing e-commerce penetration and availability in specialty and health stores are increasing accessibility and consumer reach.
Advancements in supplement formulation, including combinations with vitamins, minerals, and collagen, are enhancing efficacy and consumer satisfaction. Marketing campaigns emphasizing scientifically supported benefits and the link between nutrition and aesthetics are educating consumers and driving demand. The rising popularity of clean-label, natural, and plant-based supplements aligns with broader wellness trends, supporting market growth. Increasing investment in research and development is also enabling the launch of innovative keratin-based products tailored to specific consumer needs. Collectively, these factors are propelling steady growth in the keratin supplement market as part of the broader beauty and wellness supplement sector.
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Keratin Supplement Market: Major Players
The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC, Naturyz, LEO NUTRISCIENCE, SimplyHerbal, Keraplas, Unilever, American Standard Supplements, Pure Encapsulations.
Segment Covered in the Keratin Supplement Market:
➥ By Source: Animal-based Keratins, Plant-based Keratins, Others
➥ By Keratin Type: Alpha-Keratin, Beta-Keratin, Hydrolyzed Keratin, Keratin Amino Acid, Others
➥ By Form: Capsule, Tablet, Gummi€s, Others
➥ By Application: Hair Care, Skin Care, Nail Care, Pet Care, Active Pharmaceutical Ingredients, Others
➥ By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies, Online Retailers, Others
Research Process:
Both primary and secondary data sources have been used in the Keratin Supplement Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
Most Frequently Asked Questions in the Keratin Supplement Market Research Industry:
➠ Who leads the Keratin Supplement industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Keratin Supplement market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Keratin Supplement market growth?
➠ What are the dominant sales and distribution strategies in the Keratin Supplement industry?
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Regional Analysis:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
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✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends
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