United States Carotenoids Market to Grow at 4.8% CAGR Through 2031, Driven by Rising Demand for Natural Colorants, Nutraceuticals & Eye Health Applications | DataM Intelligence

Leander, Texas and Tokyo, Japan - Jan.13.2026
Carotenoids Market is predicted to reach a high CAGR of 4.8% during the forecast period (2024-2031).

Market growth is driven by rising demand for natural colorants in food and beverages, increasing consumer awareness of antioxidant and eye health benefits, and growing applications in dietary supplements and pharmaceuticals. Advancements in extraction technologies, expanding use of carotenoids in functional foods, cosmetics, and animal feed, and rising preference for clean-label and plant-derived ingredients are further accelerating market expansion. Additionally, supportive regulatory frameworks, increasing focus on preventive healthcare, and strong demand from nutraceutical and personal care industries are strengthening sustained growth of the carotenoids market globally.

Download your exclusive sample report today: (corporate email gets priority access):
https://www.datamintelligence.com/download-sample/carotenoids-market?praveen

United States Recent Industry Developments:
✅ December 2025: U.S. nutraceutical and food ingredient companies expanded production of natural carotenoids such as beta-carotene, lutein, and astaxanthin, targeting eye health, immune support, and antioxidant nutrition markets.

✅ November 2025: Functional food and beverage brands launched carotenoid-fortified products, including juices, dairy alternatives, and nutrition supplements, improving visual health positioning and clean-label appeal.

✅ October 2025: Biotechnology firms advanced microencapsulation technologies for carotenoids, enhancing stability, bioavailability, and shelf life in dietary supplements and functional foods.

Japan Recent Industry Developments:
✅ December 2025: Japanese manufacturers developed high-purity carotenoid ingredients for pharmaceuticals, functional foods, and cosmetic formulations, emphasizing safety, efficacy, and premium quality.

✅ November 2025: Japan expanded use of lutein and zeaxanthin in eye-health supplements, addressing rising demand linked to aging populations and increased digital screen exposure.

✅ October 2025: Collaborations between Japanese biotech firms and research institutes focused on fermentation-based carotenoid production, improving yield and consistency while supporting sustainability goals.

Carotenoids Market: Drivers
- The market is growing due to rising demand for natural colorants and functional ingredients in food, beverages, dietary supplements, and cosmetics. Increasing consumer awareness of the antioxidant, eye health, and immune-support benefits of carotenoids is driving adoption. Advancements in extraction, fermentation, and formulation technologies improve stability, bioavailability, and application versatility. Growing preference for clean-label, plant-based, and natural ingredients, along with expanding use in animal feed and nutraceuticals, supports sustained market growth.

Get Customization in the report as per your requirements:
https://www.datamintelligence.com/customize/carotenoids-market?praveen

Major Key Players :
Chr Hansen Holdings, D.D. Williamson & Co., Royal DSM, Sensient Technologies, and BASF

Market Segmentation Analysis - Carotenoids
-By Type: Carotenes Lead Due to Proven Nutritional Benefits
Carotenes account for nearly 55% of the global carotenoids market, led by beta-carotene, which is widely used as a vitamin A precursor and natural colorant in food, beverages, and dietary supplements. Lycopene holds a strong position within this segment, driven by its antioxidant properties and growing use in cardiovascular and prostate health supplements. Xanthophylls represent about 45%, supported by rising demand for lutein and zeaxanthin in eye-health formulations and astaxanthin in nutraceuticals, cosmetics, and aquaculture feed due to its anti-inflammatory and anti-aging benefits.

-By Source: Natural Carotenoids Gain Strong Preference
Natural carotenoids dominate with approximately 65% market share, driven by clean-label trends and consumer preference for plant-based and algae-derived ingredients. Fruits and vegetables remain the primary natural sources, while algae-based carotenoids are gaining rapid traction due to high purity, sustainability, and superior bioavailability. Synthetic carotenoids account for around 35%, favored for cost efficiency, consistency, and widespread use in large-scale food processing and animal feed applications.

-By Application: Colorants Remain the Largest Functional Use
Colorant applications lead with nearly 40% share, supported by increasing replacement of artificial colors with natural carotenoids in food, beverages, and cosmetics. Vitamin precursors contribute about 30%, driven by beta-carotene's role in addressing vitamin A deficiency and its inclusion in fortified foods and supplements. Anti-inflammatory applications hold around 20%, fueled by rising use of astaxanthin and lutein in functional foods and nutraceuticals. Other applications account for 10%, including immune health and skin protection formulations.

-By End-Use Industry: Food & Beverages Dominate Consumption
Food & beverages lead the market with approximately 45% share, driven by demand for natural coloring agents, fortified products, and functional ingredients. Dietary supplements account for around 25%, supported by growing health awareness and aging populations seeking antioxidant-rich nutrition. Animal feed holds nearly 15%, particularly in poultry and aquaculture for pigmentation and health benefits. Cosmetics and pharmaceuticals together represent about 15%, leveraging carotenoids for skin health, anti-aging, and therapeutic applications.

Regional Analysis - Carotenoids Market
Asia-Pacific - 40% Share
Asia-Pacific leads with 40% share, driven by strong demand from the food & beverage, dietary supplements, and animal feed industries across China, India, Japan, and Southeast Asia. Rising health awareness, expanding nutraceutical consumption, and growing aquaculture and poultry sectors significantly boost carotenoid usage in the region.

North America - 27% Share
North America accounts for 27% share, supported by high consumption of dietary supplements, functional foods, and natural colorants. The U.S. dominates regional demand due to strong preference for clean-label ingredients, advanced nutraceutical manufacturing, and increasing use of carotenoids in cosmetics and pharmaceuticals.

Europe - 22% Share
Europe holds 22% share, driven by strict regulations favoring natural additives, strong demand for organic food products, and growing applications in animal nutrition and personal care. Countries such as Germany, France, and the Netherlands play a key role in regional market growth.

South America - 6% Share
South America represents 6% share, supported by expanding food processing industries, increasing use of carotenoids in animal feed, and growing nutraceutical awareness in Brazil, Chile, and Argentina.

Middle East & Africa - 5% Share
Middle East & Africa account for 5% share, driven by rising demand for fortified foods, dietary supplements, and poultry feed. Gradual development of food processing and healthcare industries supports steady market expansion across the region.

Buy Now & Unlock 360° Market Intelligence:
https://www.datamintelligence.com/buy-now-page?report=carotenoids-market?praveen

✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

Request for 2 Days FREE Trial Access:
https://www.datamintelligence.com/reports-subscription?praveen

Have a look at our Subscription Dashboard:
https://www.youtube.com/watch?v=x5oEiqEqTWg

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.