North America MaaS Market Expected to Rise from US$ 27 Billion in 2024 to US$ 53.3 Billion by 2031, with a 10.2% CAGR | Persistence Market Research

The North America Mobility as a Service (MaaS) market is experiencing unprecedented growth, driven by rapid urbanization, technological advancements, and an increasing shift toward integrated and sustainable transportation solutions. The market is currently estimated at US$ 27 billion as of 2024 and is projected to expand at a compound annual growth rate (CAGR) of 10.2% between 2024 and 2031. By the end of the forecast period, the market is expected to achieve a size of approximately US$ 53.3 billion, underscoring the region's commitment to enhancing urban mobility frameworks and reducing dependency on private vehicle ownership.

Several key factors are fueling this growth trajectory. Rising demand for seamless, multi-modal transport solutions is a critical driver, as both consumers and businesses seek more efficient, cost-effective, and environmentally friendly ways to navigate urban centers. Integration of advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), and 5G networks is improving the functionality, real-time responsiveness, and accessibility of MaaS platforms. Additionally, government initiatives supporting smart city infrastructure, sustainable transport policies, and urban mobility innovation are fostering an environment conducive to MaaS adoption.

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The increasing emphasis on reducing carbon emissions and addressing traffic congestion is also pivotal. Consumers are becoming more environmentally conscious, seeking shared mobility options that minimize ecological impact. The convergence of public transport, ride-hailing services, micro-mobility, and emerging autonomous solutions is creating a robust ecosystem that enhances user convenience and promotes efficient transport networks.

Segmentation Analysis

By Type

The North America MaaS market is categorized based on platform types, primarily including integrated multimodal services and single-mode transportation aggregators. Integrated multimodal services, which allow users to plan, book, and pay for multiple modes of transport through a single digital interface, dominate the market. This segment has seen rapid adoption due to its ability to provide seamless travel experiences, reduce travel time, and optimize route planning across buses, metro systems, ridesharing, and emerging modes such as autonomous shuttles and drones.

Single-mode aggregators, while still significant, are witnessing relatively slower growth. However, specialized solutions targeting niche markets, such as corporate commuting platforms or airport transfers, are experiencing increased adoption due to tailored services that address specific transport needs. Among these segments, integrated multimodal platforms are projected to grow at the fastest pace, driven by consumer preference for convenience and efficiency.

By Vehicle/Product/Service Type

The MaaS market in North America is expanding across multiple transport categories, including cars, buses, micro-mobility vehicles (e-bikes and scooters), ride-hailing services, autonomous shuttles, and aerial drones. Ride-hailing services continue to hold a substantial share due to their established presence and convenience. Micro-mobility solutions, particularly e-scooters and e-bikes, are witnessing rapid adoption in densely populated urban areas where short-distance travel is common.

Autonomous vehicles and drone-based mobility are emerging segments poised to transform the market. Early pilots and technology trials have demonstrated the feasibility of integrating these solutions into existing MaaS platforms, offering faster, safer, and more flexible transport options. Adoption factors include safety improvements, cost efficiency, reduced traffic congestion, and the ability to cover last-mile connectivity effectively. Furthermore, platforms that integrate multiple vehicle types into a single digital interface are attracting higher user engagement and retention.

By Propulsion/Technology/Channel

Technological innovation is a defining feature of the North America MaaS market. Electric and hybrid propulsion systems are gaining prominence as regulatory frameworks incentivize sustainable vehicle adoption. Integration of AI-driven route optimization, predictive maintenance, and demand forecasting enhances operational efficiency and user satisfaction. IoT connectivity enables real-time vehicle tracking, usage monitoring, and fleet management, while 5G networks support low-latency communication necessary for autonomous vehicle operations and drone coordination.

Digital channels remain the primary interface for MaaS adoption. Mobile applications and web platforms serve as centralized hubs for trip planning, booking, and payment, with advanced analytics providing personalized recommendations. The integration of contactless payments and dynamic pricing models further improves the consumer experience, encouraging higher adoption rates across urban centers.

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Regional Insights

Within North America, the United States currently represents the largest market for MaaS, driven by high urbanization rates, advanced technology infrastructure, and robust private sector investment. Major metropolitan areas such as New York, Los Angeles, San Francisco, and Chicago are emerging as MaaS hubs due to their extensive public transit networks and high demand for multi-modal solutions. Canada is also witnessing steady growth, particularly in cities like Toronto and Vancouver, where smart city initiatives and sustainability agendas are promoting innovative transport solutions.

The fastest-growing region within North America is predicted to be the United States, primarily due to aggressive technology adoption, government incentives for electric and autonomous vehicles, and a competitive ride-sharing ecosystem. Investments in smart city infrastructure, including IoT-enabled traffic management systems and digital mobility platforms, are accelerating MaaS deployment. Additionally, consumer willingness to adopt shared mobility solutions and increased awareness of environmental impacts further contribute to growth in the U.S. market.

Unique Features and Innovations in the Market

Modern MaaS platforms are distinguished by their integration of advanced technologies and innovative service offerings. AI-powered recommendation engines allow platforms to suggest optimal routes, alternative modes of transportation, and dynamic pricing options based on real-time traffic and user preferences. IoT-enabled vehicles provide operational data that enhances fleet efficiency, predictive maintenance, and safety measures.

5G connectivity is transforming MaaS applications by enabling low-latency communication between vehicles, infrastructure, and user devices. This technological synergy supports autonomous vehicle navigation, drone-based delivery and mobility services, and high-speed data transfer for platform operations. Additionally, MaaS providers are increasingly incorporating sustainability-focused features, such as carbon footprint tracking, incentivizing users to select eco-friendly transport modes.

Innovations in user experience, including personalized subscriptions, gamification of travel, and integrated reward programs, are also enhancing adoption. Platforms now emphasize convenience, reliability, and multimodal integration, making them a compelling alternative to traditional car ownership and single-mode transport services.

Market Highlights

Several key factors are driving the adoption of MaaS solutions among businesses and urban populations. Cost efficiency is a primary motivator, as shared mobility reduces the need for private vehicle ownership, parking costs, and maintenance expenses. Regulatory support, including incentives for electric vehicles, autonomous transport trials, and smart city funding, further accelerates market penetration.

Sustainability remains a central theme, with organizations and municipalities leveraging MaaS to reduce traffic congestion, lower emissions, and promote public transportation. The integration of diverse transport modes into a single platform enhances accessibility, convenience, and efficiency, addressing the growing demand for flexible mobility solutions in both urban and suburban contexts.

Businesses are increasingly adopting MaaS to streamline employee commuting, optimize logistics, and integrate corporate transport services. Fleet management solutions and platform analytics allow companies to monitor usage patterns, reduce operational costs, and enhance sustainability reporting, aligning with corporate social responsibility objectives.

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Key Players and Competitive Landscape

The North America MaaS market is characterized by a highly competitive landscape, with leading players focusing on platform expansion, technological innovation, and strategic partnerships. Key companies include Uber Technologies, Lyft, MaaS Global, Whim, Moovit (owned by Intel), and Via Transportation.

Uber Technologies continues to dominate the ride-hailing segment, expanding its services to include micro-mobility and autonomous vehicle trials. Strategic partnerships with public transit authorities and integration of multimodal trip planning enhance its competitive positioning. Lyft is focusing on electric vehicle integration and subscription-based mobility services, targeting urban centers with high shared mobility adoption.

MaaS Global, known for its Whim platform, is pioneering fully integrated mobility solutions, combining public transit, ride-hailing, taxis, and micro-mobility into a single digital interface. Moovit leverages AI-driven route optimization and real-time transit data, providing seamless multimodal travel experiences, while Via Transportation specializes in on-demand shared rides and corporate transport solutions, emphasizing efficiency and scalability.

These companies are investing heavily in technology upgrades, geographic expansion, and partnerships with municipal authorities and private transport providers. Product innovations, such as autonomous shuttle pilots, drone integration, and AI-enabled predictive analytics, are defining competitive differentiation in the market.

Future Opportunities and Growth Prospects

The North America MaaS market is poised for continued expansion, driven by evolving technology, regulatory support, and changing consumer preferences. The integration of autonomous vehicles, drones, and AI-powered analytics presents significant growth opportunities, enabling faster, safer, and more personalized mobility experiences.

Sustainability initiatives and regulatory frameworks supporting low-emission transport, smart city development, and electric vehicle adoption will further fuel market growth. Emerging business models, including subscription-based services, corporate mobility solutions, and dynamic pricing mechanisms, offer additional revenue streams and enhance platform accessibility.

As urban populations continue to grow and mobility needs become increasingly complex, MaaS platforms are expected to play a central role in shaping the future of transportation. Companies that invest in innovative technologies, seamless user experiences, and sustainable solutions are likely to gain a competitive edge, driving the North American market toward a highly connected, efficient, and environmentally responsible transport ecosystem.

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