MaaS Market Business Strategies, and Regional Outlook

By merging several private and public transportation services and pricing structures into a single digital platform, Mobility as a Service (MaaS) aims to deliver tailored and ideal travel to move us from one place to another. The global mobility-as-a-service market accounted for $128,489.2 million in 2021, which is predicted to hit $519,697.5 million by 2030. The adoption of MaaS is expected to accelerate market growth due to growing worries about GHG, urban traffic congestion difficulties, the cost-effectiveness and ease of MaaS, and increased government efforts.

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In the past, the ride-hailing sector had a mobility-as-a-service market share of more than 50%. The demand for ride-hailing services is rising as a result of the global development of the travel and tourism sector as well as the conversion of traditional offline systems to online systems. Additionally, during the forecast period, the micro-mobility category is anticipated to increase at the fastest rate. In response to measures to manage the COVID-19 illness, such as shelter-at-home orders, local travel habits are changing rapidly.

What Are Advantages of Mobility as a Service?

Easy route planning - Users using real-time route planning can make travel arrangements utilizing a variety of modes of transportation using intelligent suggestions based on their preferences.

Simplified payments - Users of MaaS have the option of paying for their transportation before or after their trip, in advance, or as part of a subscription, using their phones, smartwatches, and bank cards.

The personal touch - MaaS is a completely customized solution that fosters communication between customers and the transportation company. MaaS systems develop to become the ideal customer-focused transportation platform by utilizing big data, two-way communication, and continuous user input.

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Daily commuting now has the largest mobility-as-a-service market share and is projected to expand at the fastest rate-more than 17%-in the coming years. The growth in this industry may be largely due to the youthful population's rising desire for shared mobility services to suit their daily commuting demands, particularly among students and young professionals. The usage of shared mobility between individuals is also anticipated to be encouraged by a variety of efforts designed to decrease the count of private automobiles on the road.

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