Press release
SABIC Innovative Plastics Launches Expression 2009
BERGEN OP ZOOM, The Netherlands — April 10, 2008 — Plastics have always been notable for their diverse performance capabilities. Now, SABIC Innovative Plastics is opening a world of new design possibilities for its plastics through the latest trends in colors, effects, and textures. The Expression 2009 palette aims to help customers tap into the power of aesthetics to evoke emotions, achieve differentiation, and create instant brand recognition.SABIC Innovative Plastics’ three worldwide Color Innovation Centers and online ColorXpress service make it easy for customers to find or match the precise color and effect for their applications. The company’s investment in the Expression program and application development centers helps provide customers with innovative product solutions to help them deliver business success.
Textures are a new dimension within the Expression 2009 collection. Six intriguing textures, such as the optical art energy of “who stole my glasses” and the organic appeal of “squashed bamboo,” add depth and interest without the need for paint. Combined with a color or special effect from SABIC Innovative Plastics’ huge array of Visualfx* resins, these textures can provide a unique look and feel while reducing system costs.
According to Yvette Bogaert, manager of the European Color Innovation Center, “Our Expression program, which began last year, offers colors and effects that reflect upcoming trends, based on our discussions and interactions with design and color industry experts. Expression colors and textures are meant as an inspiration to customers to think creatively about their applications. Our investment in new aesthetic approaches – and the technical services to back them up – enables us to provide our customers with innovative product solutions.”
Expression 2009 features four trends collections which include Textures, Greens, Whites, and Something Else. These are available in a range of colors & Visualfx special effects resins.
Color Innovation Centers Partner with Customers to Achieve Breakthrough Aesthetics
SABIC Innovative Plastics’ Color Innovation Centers (CIC) in Bergen op Zoom, the Netherlands; Selkirk, N.Y., and Shanghai, China help customers create stunning, evocative, and distinctive applications. The centers provide a wide range of design and technical expertise to guide customers through the selection and implementation of their color choice. Customers who wish to work with the Color Innovation Center staff in person can request a facility visit.
SABIC Innovative Plastics’ color team works with the customer to explore different colors, effects, and design possibilities, and conduct on-the-spot color matches.
SABIC Innovative Plastics’ Visualfx resins, including Lexan*, Cycoloy*, Geloy*, Xylex*, Xenoy*, Valox*, Noryl*, and Cycolac* resins, not only provide more than 50,000 dynamic color variants, loadings, and derivatives, but also special effects such as diamond, marbling, sparkles, frost, smoke, and opalescence — some of which are unique in the global plastics industry. ColorXpress Services (https://color.geplastics.com/cxp/) includes a library of 20,000 standard resin colors and offers custom matching to a sample in seven days or less. Based on customer needs, the Color Innovation Center in Europe develops up to 2,000 new custom colors each year.
Delivering Tomorrow’s Favorite Colors Today
Anticipating the upcoming year’s “hot” colors and styles,
SABIC Innovative Plastics creates Expression collections 12 months in advance, giving customers plenty of lead time to incorporate these new aesthetics into their applications. And the company continues to innovate with new concepts such as the 2009 textures offering.
For more information on SABIC Innovative Plastics’ Color Innovation Centers and Expression 2009 collection, please visit the company’s website at www.sabic-ip.com or contact Yvette Bogaert at +31-164-291294 or
yvette.bogaert@sabic-ip.com.
This press release and relevant photography can be downloaded from www.PressReleaseFinder.com
Alternatively for very high resolution pictures please contact Tessa Vroegop (tvroegop@marketingsolutions.be , +31 164 317 013)
SABIC Innovative Plastics Media Contacts
The Americas
Christopher Tessier
SABIC Innovative Plastics, Pittsfield, Mass.
Tel: +1 413 448 6926
E-Mail: christopher.tessier@sabic-ip.com
Europe
Helen Vandebovenkamp
SABIC Innovative Plastics, Bergen op Zoom,
The Netherlands
Tel: +31 164 292 097
E-Mail: helen.vandebovenkamp@sabic-ip.com
Asia
Cecilia Siu
SABIC Innovative Plastics, Shanghai, China
Tel: +86 213 222 4500 Ext. 216
E-Mail: cecilia.siu@sabic-ip.com
Agency Media Contacts
The Americas
Jim Allison
AH&M Marketing Communications,
Pittsfield, Mass.
Tel: +1 413 448 2260, Ext. 25
E-Mail: jallison@ahminc.com
Europe
Tessa Vroegop
Marketing Solutions, Bergen op Zoom,
The Netherlands
Tel: +31 164 317 013
E-Mail: tvroegop@marketingsolutions.be
Japan
Mitsu Sugino
Tokyo PR Inc., Tokyo, Japan
Tel: +81 332 732 731
E-Mail: sugino@tokyopr.co.jp
China
Shona Liu
Edelman, Shanghai, China
Tel: +86 21 6289 2929 x470
E-Mail: shona.liu@edelman.com
About SABIC Innovative Plastics
SABIC Innovative Plastics is a global supplier of plastic resins widely used in automotive, healthcare, consumer electronics, transportation, performance packaging, building and construction, telecommunications and optical media applications. The company manufactures and compounds polycarbonate, ABS, ASA, PPE, PC/ABS, PBT and PEI resins, as well as the LNP* line of high-performance specialty compounds, under such well known brand names as Lexan, Cycolac, Geloy, Noryl, Cycoloy, Valox and Ultem*.
The Specialty Film and Sheet division of SABIC Innovative Plastics manufactures high-performance Lexan sheet and film products used in thousands of demanding applications worldwide. The dedicated automotive organization is an experienced, worldwide supplier, offering leading plastics solutions for five key automotive segments: body panels and glazing; under the hood applications; component; structures and interiors; and lighting.
SABIC Innovative Plastics is part of Saudi Basic Industries Corporation (SABIC), one of the 10 largest petrochemicals manufacturers in the world.
* Trademark of SABIC Innovative Plastics IP BV.
Media Note: The proper name of the company is SABIC Innovative Plastics, and excludes any abbreviations or variations when referring to the company. As an acronym, SABIC should be all caps whenever it appears in print.
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