Australia Dietary Supplements Market Size, Share, Trends and Forecast by 2033

Australia Dietary Supplements Market Overview

Market Size in 2024: USD 3.59 Billion
Market Size in 2033: USD 6.95 Billion
Market Growth Rate 2025-2033: 7.62%

According to IMARC Group's latest research publication, "Australia Dietary Supplements Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Australia dietary supplements market size reached USD 3.59 Billion in 2024. Looking forward, IMARC Group projects the market to reach USD 6.95 Billion by 2033, exhibiting a growth rate (CAGR) of 7.62% during 2025-2033.

How Health Innovation is Reshaping the Future of Australia Dietary Supplements Market

• Driving Personalized Nutrition: Australia's personalized nutrition and supplements sector reached USD 359.5 million in 2024, with advanced DNA testing and AI-driven recommendations creating tailored supplement solutions for individual health needs.
• Powering Aging Population Wellness: With 21.3% of adults aged 65-74 years taking multivitamin supplements according to the Australian Bureau of Statistics, the market is adapting to serve Australia's rapidly aging demographic through specialized senior formulations.
• Enhancing Digital Health Integration: Online supplement sales are rapidly growing to capture 25% market share, with e-commerce platforms offering subscription services and telehealth consultations driving consumer convenience and accessibility.
• Attracting Premium Product Investment: Mid-range products priced between AUD 20-50 dominate consumer preferences, while premium liquid supplements are experiencing 12.9% annual growth as consumers seek enhanced bioavailability and convenience.
• Strengthening Regulatory Compliance: TGA (Therapeutic Goods Administration) regulations ensure product safety and quality standards, with new guidelines for non-prescription medicines boosting consumer confidence and market credibility.

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Australia Dietary Supplements Market Trends & Drivers:

Australia's dietary supplements market is experiencing robust growth driven by a rapidly aging population and increasing health consciousness across all demographics. The Australian Bureau of Statistics reveals that supplement usage increases significantly with age, with one in five people aged 65-74 years taking multivitamin or multimineral supplements. This demographic shift is creating sustained demand for specialized products targeting age-related health concerns, bone health, cognitive function, and immune support. Adults aged 35-55 represent the largest consumer base, while seniors and fitness enthusiasts show the highest growth rates. The market is responding with innovative formulations designed specifically for different life stages, creating new opportunities for manufacturers and retailers to develop targeted product lines.

The shift toward personalized nutrition is revolutionizing how Australians approach dietary supplementation. The personalized nutrition and supplements market in Australia was valued at USD 359.5 million in 2024, with projections indicating growth to USD 853.5 million by 2030. Advanced technologies including DNA testing, biomarker analysis, and AI-driven recommendations are enabling consumers to receive customized supplement regimens based on their individual genetic profiles, lifestyle factors, and health goals. This trend is supported by increasing awareness of nutrigenomics and the understanding that one-size-fits-all approaches may not deliver optimal health outcomes. Companies are investing heavily in digital platforms and partnerships with healthcare providers to deliver these personalized solutions directly to consumers.

The digital transformation of supplement retail is accelerating market growth across Australia. Online sales are rapidly expanding to capture 25% of total market share, while traditional pharmacy channels maintain 55% and supermarkets hold 20%. E-commerce platforms are offering subscription services, detailed product information, customer reviews, and telehealth consultations, making supplements more accessible to consumers across urban and rural areas. The convenience of home delivery, competitive pricing, and access to a broader range of specialized products are driving this digital adoption. Premium liquid supplements are experiencing particularly strong growth at 12.9% annually, as consumers seek enhanced bioavailability and convenience, supported by improved packaging technologies and storage solutions.

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Australia Dietary Supplements Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:
• Vitamins
• Minerals
• Herbal Supplements
• Amino Acids
• Enzymes
• Probiotics
• Others

Form Insights:
• Tablets
• Capsules
• Powder
• Liquid
• Others

Application Insights:
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Anti-aging
• Weight Management
• Others

Distribution Channel Insights:
• Pharmacies
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

Consumer Group Insights:
• Adults
• Elderly
• Pregnant Women
• Children
• Others

Breakup by State:
• New South Wales
• Victoria
• Queensland
• Western Australia
• South Australia
• Tasmania
• Northern Territory
• Australian Capital Territory

Recent News and Developments in Australia Dietary Supplements Market

• January 2025: The Therapeutic Goods Administration (TGA) updated regulations for vitamin and supplement labeling, requiring enhanced transparency in ingredient sourcing and dosage information to improve consumer safety and product quality standards across all retail channels.

• February 2025: Blackmores Australia launched its personalized nutrition platform, combining genetic testing with AI-powered recommendations to create customized supplement regimens, targeting the growing demand for individualized health solutions in the Australian market.

• March 2025: Woolworths Group expanded its health and wellness section across 400 stores nationwide, introducing dedicated supplement aisles and partnering with local Australian brands to meet increasing consumer demand for accessible, high-quality dietary supplements.

• April 2025: Nature's Way Australia announced a AUD 50 million investment in sustainable manufacturing facilities in Victoria, focusing on plant-based supplements and eco-friendly packaging to meet growing consumer preference for environmentally conscious products.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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