Probiotics in Poultry Market to Reach US$ 1.38 Billion by 2031 Driven by Demand for Antibiotic-Free Poultry

DataM Intelligence has published its latest market study, "Probiotics in Poultry Market - Size, Share, Trends and Forecast (2024-2031)," which delivers in-depth insights into the growing role of probiotics in poultry feed. The report examines market dynamics, segmentation, regional growth patterns, competitive strategies, and recent industry developments, providing stakeholders with a comprehensive outlook on one of the fastest-evolving segments of animal nutrition.

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Executive Look

The global probiotics in poultry market was valued at US$ 931.1 million in 2022 and is projected to reach US$ 1,387.5 million by 2031, growing at a CAGR of 5.1% over the forecast period. The expansion is driven by:

Rising global demand for antibiotic-free poultry products.

Increasing focus on gut health and immunity in poultry production.

Supportive regulatory frameworks encouraging natural feed additives.

Probiotics are becoming an indispensable part of modern poultry farming, offering solutions that enhance productivity while meeting consumer and regulatory demands.

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Market Segmentation Insights

By Form

Dry probiotics dominate the market due to long shelf life, ease of handling, and stability during storage and feed processing.

Liquid probiotics are steadily growing, particularly for water-soluble applications in poultry farms.

By Livestock

Broilers hold the largest share, supported by strong consumer demand for antibiotic-free chicken.

Layers and breeders are adopting probiotics for improved egg quality and reproductive performance.

Turkeys, chicks, and poults represent emerging categories with significant growth potential in developed markets.

Regional Insights

United States
The U.S. accounts for a significant market share, with FDA regulations limiting antibiotic use and consumer preference for natural poultry driving adoption. Probiotic inclusion in feed is now a mainstream practice across broiler and layer production systems.
Japan
Japan is witnessing strong adoption of probiotics, fueled by premium poultry demand and government support for antibiotic alternatives. Leading domestic players such as CALPIS and Asahi Group are investing in innovation and R&D to cater to local livestock practices.

Industry Trends & Recent Developments

Shift to Antibiotic Alternatives: Growing regulatory pressure is accelerating the use of probiotics as natural growth promoters.

Precision Nutrition: Tailored probiotic blends designed for poultry life stages are gaining traction.

Sustainability Integration: Probiotics support better feed conversion and reduced greenhouse gas emissions, aligning with ESG targets.

Digital Integration: Integration with livestock monitoring platforms is improving health and productivity tracking.

2025 Development: In 2025, Evonik Industries partnered with Novozymes to co-develop advanced probiotic consortia for poultry, marking a significant step toward next-generation gut health solutions.

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Competitive Landscape: Key Players

The competitive landscape of the probiotics in poultry market is shaped by a balance between established global leaders and fast-growing regional innovators. Multinational companies such as Chr. Hansen, DSM, Adisseo, Evonik, Lallemand, and Kerry Group dominate the market with extensive product portfolios, strong R&D pipelines, and global distribution networks. These players are primarily focused on strain development, technological advancements, and strategic collaborations to maintain leadership in a market driven by innovation.

At the same time, regional and specialized firms such as Purina Animal Nutrition, Provita Animal Health, and Unique Biotech are strengthening their presence by offering cost-effective, tailored probiotic solutions suited to local production practices. Their agility and adaptability enable them to respond quickly to country-specific regulatory shifts and evolving consumer preferences.
The theory of market competition here suggests a dual-track growth model:
Global leaders setting the pace through innovation, large-scale partnerships, and global branding.

Regional specialists capturing niche segments through localization and targeted applications.

This balance ensures that the probiotics in poultry market remains dynamic, with collaboration and competition co-existing to accelerate overall industry growth.

Strategic Outlook

Looking ahead, the market is set to expand steadily as poultry producers shift to sustainable and antibiotic-free production models. The key strategic priorities include:

Development of strain-specific probiotics to target poultry gut health.

Regional customization to meet country-level regulations and consumer expectations.

Collaborations between biotech innovators and feed companies to drive next-gen product adoption.

Alignment with sustainability and ESG initiatives, positioning probiotics as part of climate-smart poultry farming.

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