Press release
Key Trends Reshaping the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market: Advancing Influencer Insights With Artificial Intelligence-Driven Contextual Analysis Industry Transformation
Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Size
How Large Will the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Size By 2025?
Recent years have witnessed a substantial growth in the market size of the AI-powered influencer sentiment tracker. From 2024 to 2025, the market size is projected to increase from $1.56 billion to $1.92 billion, representing a compound annual growth rate (CAGR) of 23.4%. The previous growth periods saw an increase due to a surge in the demand for instant updates on brand reputation, an upsurge in the adoption of AI and natural language processing technologies, a heightened need for analyzing consumer sentiment, an increasing emphasis on data-informed marketing approaches, and the escalating significance of influencer-led purchase choices.
How Big Is the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Size Expected to Grow by 2029?
In the upcoming years, a significant rise is predicted in the market size of the AI-powered influencer sentiment tracker, projected to reach $4.41 billion by 2029 with a CAGR of 23.1%. The surge during the forecast period can be linked to a growing preference for predictive sentiment analysis, heightened demand for real-time influencer performance monitoring, an escalating emphasis on customized and targeted marketing strategies, and an increased application of sophisticated analytics for enhancing campaign effectiveness. The forecast period will feature prominent trends such as innovation in real-time sentiment tracking of influencers, harmonization of AI analytics with social media management platforms, progress in predictive trend forecasting, invention in automated reporting and dashboard, and fusion of data from various influencer platforms.
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Which Key Market Drivers Powering Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Expansion and Growth?
The growth of the market is being fueled by an increasing dependence on Artificial Intelligence (AI), due to the escalating availability of extensive data.
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What Are the Key Trends Driving Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market Growth?
Leading firms in the AI-driven influencer sentiment tracker market are channeling their efforts into the development of high-end solutions such as contextual analysis. The aim is to augment their capacity to effectively detect nuanced emotions and sarcasm, while also providing in-depth audience insights for optimally efficient campaign decision making. Contextual analysis enables AI to comprehend text on the basis of context, consequently enhancing its ability to accurately pinpoint subtleties like irony, sentiment, and intention. For example, AnyMind Group, a tech company based in Japan, rolled out the AnyTag Insight instrument in April 2025. This AI-enabled feature is part of their influencer marketing platform, equipped with advanced image and video recognition technology for analyzing influencer content in real-time. With functionalities such as automatic detection of sentiment and emotion, brands can instantly assess public opinion and the success of campaigns, eliminating the need for manual intervention.
What Are the Emerging Segments in the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market?
The artificial intelligence (AI)-enhanced influencer sentiment tracker market covered in this report is segmented
1) By Component: Software, Services
2) By Deployment Mode: Cloud-Based, On-Premises
3) By Application: Brand Monitoring, Campaign Management, Competitive Analysis, Customer Insights, Other Applications
4) By End-User: Enterprises, Marketing Agencies, Media And Entertainment, Retail And E-Commerce, Other End-Users
Subsegments:
1) By Software: Sentiment Analysis Software, Social Media Monitoring Tools, Influencer Analytics Platforms, Predictive Analytics Software, Dashboard And Reporting Software
2) By Services: Consulting And Strategy Services, Implementation And Integration Services, Managed Analytics Services, Training And Support Services, Campaign Performance Optimization Services
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Who Are the Global Leaders in the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Market?
Major companies operating in the artificial intelligence (ai)-enhanced influencer sentiment tracker market are Brandwatch Limited, Sprinklr Inc., Meltwater Inc., Hootsuite Inc., Khoros Inc., Sprout Social Inc., Emplifi Inc., Talkwalker S.A., CreatorIQ Inc., Grin Inc., NetBase Quid, Traackr Inc., Synthesio, Critical Mention Inc., Upfluence Inc., Brand24 Sp. z o.o., YouScan Inc., Awario Ltd., Onalytica Ltd., and Dreamwell AI.
Which are the Top Profitable Regional Markets for the Artificial Intelligence (AI)-Enhanced Influencer Sentiment Tracker Industry?
North America was the largest region in the artificial intelligence (AI)-enhanced influencer sentiment tracker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-enhanced influencer sentiment tracker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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