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Growth Of E-Commerce Sales Fueling The Market Growth Due To Increasing Online Consumer Engagement: The Driving Engine Behind Artificial Intelligence (AI)-Driven Retail Media Attribution Market Evolution in 2025
Artificial Intelligence (AI)-Driven Retail Media Attribution Market Size
How Large Will the Artificial Intelligence (AI)-Driven Retail Media Attribution Market Size By 2025?
In recent times, the retail media attribution market, driven by artificial intelligence (AI), has experienced significant growth. The size of the market is predicted to increase from $1.62 billion in 2024 to $1.99 billion in 2025, boasting a compound annual growth rate (CAGR) of 23.0%. This rise during the historic period can be linked to the escalating demand for tailor-made manufacturing, the necessity for cost-efficient production techniques, the constraints of conventional manufacturing processes, the surge in the acceptance of additive manufacturing, and the growth of industries that require intricate structures.
How Big Is the Artificial Intelligence (AI)-Driven Retail Media Attribution Market Size Expected to Grow by 2029?
In the coming years, the artificial intelligence (AI) powered retail media attribution market is predicted to experience significant expansion, reaching an estimated $4.51 billion by 2029 with a compound annual growth rate (CAGR) of 22.7%. This predicted surge can be linked to a number of factors including an increased interest in sustainable and eco-friendly production, growth in the construction and infrastructure sectors, the necessity for quick prototyping and tooling, a rising uptake of automation within manufacturing processes, and a need for local manufacturing capabilities. The period is also likely to observe a number of noteworthy trends like AI and machine learning integration for enhancing processes, the creation of new materials for 3D printing, the broadening use of 3D printing in the aerospace and automotive sectors, increased adoption of 3D printing within construction, and progress in multi-material printing abilities.
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Which Key Market Drivers Powering Artificial Intelligence (AI)-Driven Retail Media Attribution Market Expansion and Growth?
The surge in e-commerce sales is driving market expansion due to heightened consumer interaction online.
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Which Emerging Trends Are Transforming the Artificial Intelligence (AI)-Driven Retail Media Attribution Market in 2025?
Major players in the AI-driven retail media attribution market are honing in on the creation of revolutionary solutions like deterministic attribution models, which precisely connect advertising costs to sales results. These models apply verified first-party data to link customer behaviour directly to marketing interactions, allowing brands to measure ROI and customer journeys more accurately. Take the example of AiOpti Media LLC, a data, media, and measurement firm based in the US, they unveiled their AI-fortified attribution and measurement platform in July 2025. This platform merges data, media, and analytics to offer comprehensive insight into marketing effectiveness. It incorporates OptiRevea for discovering missed audience segments, a Super AIdentity Graph that transforms unknown website visitors into certified identities without employing cookies, and omnichannel capabilities for circulating ads across CTV, audio, video, display, and outdoor media grounded on deterministic signals. Moreover, it offers offline attribution by utilizing real-time location and purchase information to confirm in-store engagement and uses customer journey analytics to supervise and refine each stage of the purchasing journey. The solution prioritizes privacy, helping brands, marketing agencies, and multilocation businesses transform first-party information into result-oriented intelligence, thereby contributing to measurable growth, bolstering customer relationships, and enhancing media ROI.
What Are the Emerging Segments in the Artificial Intelligence (AI)-Driven Retail Media Attribution Market?
The artificial intelligence (AI)-driven retail media attribution market covered in this report is segmented
1) By Component: Software, Services
2) By Attribution Model: Single-Touch Attribution, Multi-Touch Attribution, Algorithmic Attribution
3) By Deployment Mode: Cloud, On-Premises
4) By Application: E-Commerce, Brick-And-Mortar Retail, Omnichannel Retail
5) By End-User: Retailers, Brands, Agencies, Other End-Users
Subsegments:
1) By Software: Attribution Platforms, Analytics And Reporting Tools, Data Management Platforms, Artificial Intelligence And Machine Learning Models, Application Programming Interface Integration Tools
2) By Services: Implementation And Integration Services, Consulting Services, Managed Services, Support And Maintenance, Training And Education Services
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Who Are the Global Leaders in the Artificial Intelligence (AI)-Driven Retail Media Attribution Market?
Major companies operating in the artificial intelligence (ai)-driven retail media attribution market are Walmart Inc., Amazon.com Inc., Google LLC, Microsoft Corporation, Meta Platforms Inc., Eagle Eye Solutions Group, Oracle Corporation, Salesforce Inc., Tata Consultancy Services Limited, Adobe Inc., Omnicom Media Group, Dentsu Group Inc., NielsenIQ Holdings LLC, Epsilon Data Management LLC, The Trade Desk Inc., Criteo SA, Zeta Global Holdings Corp., LiveRamp Holdings Inc., Tinuiti Inc., Skai Holdings Inc., and Measured Inc.
Which are the Top Profitable Regional Markets for the Artificial Intelligence (AI)-Driven Retail Media Attribution Industry?
North America was the largest region in the artificial intelligence (AI)-driven retail media attribution market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-driven retail media attribution report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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