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Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Growth Accelerates: Strategic Forecast Predicts $20.32 Billion by 2029
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for the personalization of interactive advertisements powered by artificial intelligence (AI) has witnessed an exponential rise in recent years. The market, which is projected to scale from $7.29 billion in 2024 to $8.97 billion in 2025, is expected to grow at a compound annual growth rate (CAGR) of 23.0%. The significant growth during the historic period can be attributed to factors such as the escalation of digital transformation, increased penetration of the internet, heightened investments in AI research and development, rising acceptance of software-as-a-service (SaaS), and a growing demand for personalized customer experiences.
Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Size Forecast: What's the Projected Valuation by 2029?
The market for AI-fueled interactive ad personalization is set to experience substantial expansion in the coming years, escalating to a value of $20.32 billion in 2029 with a CAGR of 22.7%. The forecast period's growth can be credited to the escalating implementation of AI, the surge in the uptake of hybrid cloud architectures, increasing demands for data-based marketing strategies, a more data-centric world, and growing data generation by customers. The prediction period will also witness key trends like increased use of voice and visual search in ads, the proliferation of augmented reality (AR) in tailored advertising, a rise in employing predictive analytics for customer engagement, advent of privacy-focused AI personalization methods, and the incorporation of edge computing for real-time ad personalization.
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What Are the Drivers Transforming the Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market?
The surge in digital transformation is propelling market expansion, attributed to improved efficiency and an AI Advertising strategy that prioritizes customer satisfaction.
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What Are the Key Trends Driving Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Growth?
Leading firms in the AI-driven interactive ad customization field are prioritizing the creation of innovative solutions like generative AI-based business applications. Such applications use AI to automatically generate content, insights, or solutions based on data patterns and user inputs, thus improving decision-making processes, task automation, and providing personalized user experiences throughout business procedures. October 2024, for example, saw Adobe Inc., a computer software company headquartered in the United States, launching Adobe GenStudio for Performance Marketing. This is a generative AI-focused enterprise application aimed at expediting international advertising and marketing initiatives. This system integrates marketing and creative teams, allowing for swift production and management of on-brand personalized content such as sponsored social ads, display ads, and marketing emails using Adobe Firefly and third-party AI models.
Which Segments in the Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market Offer the Most Profit Potential?
The artificial intelligence (AI)-powered interactive advertisement (ad) personalization market covered in this report is segmented
1) By Component: Software, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Enterprise Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Retail And E-commerce, Media And Entertainment, Banking, Financial Services, Insurance (BFSI), Healthcare, Automotive, Travel And Hospitality, Other Applications
5) By End-User: Advertisers, Publishers, Agencies, Other End-Users
Subsegments:
1) By Software: Advertisement (Ad) Management Software, Customer Data Platform (CDP) Software, Content Recommendation Engine, Behavioral Analytics Software, Predictive Analytics Software
2) By Services: Consulting And Implementation Services, Managed Services, Data Integration Services, Artificial Intelligence (AI) Model Training And Optimization Services, Technical Support And Maintenance Services
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Which Firms Dominate the Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market by Market Share and Revenue in 2025?
Major companies operating in the artificial intelligence (AI)-powered interactive advertisement (AD) personalization market are Meta Platforms Inc., Salesforce Inc., Adobe Inc., Criteo SA, The Trade Desk, Outbrain Inc., LiveRamp Holdings Inc., StackAdapt Inc., Amobee Inc., MediaMath Holdings Inc., Smartly.io, Bloomreach Inc., Quantcast Corporation, AdCreative.ai, NextRoll Inc., Persado Inc., LiveIntent Inc., Innovid Corp., Choozle Inc., and Omneky Inc.
Which Regions Offer the Highest Growth Potential in the Artificial Intelligence (AI)-Powered Interactive Advertisement (Ad) Personalization Market?
North America was the largest region in the artificial intelligence (AI)-powered interactive advertisement (Ad) personalization market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-powered interactive advertisement (Ad) personalization report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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