Shaman Capital Revives Teen People Magazine - First Time in History Under African American Ownership

Detroit, MI - September 2025 - Shaman Capital, the largest African American-owned publishing company in the United States, announced today that it has secured ownership of
the Teen People trademark (Serial Number: 99134987) and will relaunch the iconic
magazine as a digital-first platform. This marks the first time in history that Teen People
will be under African American ownership, a milestone in the evolution of American media.
Teen People, which originally launched in 1998 as a spin-off of People magazine, quickly
became one of the most influential youth publications in the United States, reaching more
than 1.4 million subscribers at its peak. Known for its blend of pop culture, fashion, and
social issues, the magazine gave a platform to emerging voices and showcased stars who
would later define a generation.
The revival of Teen People under Shaman Capital marks one of the rare instances in
American history where a mainstream, nationally recognized brand has come under African
American ownership. Until now, only a handful of such examples existed - most notably
Byron Allen's acquisition of The Weather Channel in 2018. Unlike legacy Black-focused
brands such as Ebony or BET, Teen People was originally built as a general-market
magazine for all teens. Its return under new leadership represents a groundbreaking
moment in U.S. media, combining historic ownership with modern digital publishing scale.
Beyond relaunching an iconic brand, Shaman Capital views Teen People as a vehicle to
reach today's youth with a deeper purpose. As a message-based publishing firm, Shaman
Capital is committed to using its platforms to help address the mental health challenges
facing Gen Z and Gen Alpha. By blending culture, entertainment, and wellness-focused
storytelling, Teen People will not only entertain but also provide resources and inspiration
to support the next generation.
"Based on my own challenges growing up, I know firsthand how important it is for young
people to see themselves reflected in a positive and uplifting way. Reviving Teen People is
about more than nostalgia it's about creating a digital platform where today's youth can
be inspired, supported, and healed. At Shaman Capital, we believe media should be a
message, and what better message than hope and empowerment for the next generation."
Robert Shumake, also known as Shaman Shu, Founder of Shaman Capital
With this revival, Teen People will return as a digital-first magazine featuring interactive
content, influencer collaborations, and multimedia storytelling designed to engage teens
where they already spend their time on social platforms and mobile devices. The

relaunch aims to serve as both a cultural hub and a supportive space for issues that matter
most to youth, including creativity, wellness, and identity.
Shaman Capital, which controls more than 3,000 exact-match domains (EMDs), 100 historic
American newspapers, and 50 iconic magazine brands, will leverage its expansive
distribution network to ensure Teen People's renewed presence reaches millions of readers
across the United States and beyond. This vast infrastructure will allow Teen People to
immediately scale its reach and impact in ways that were never before possible.
The relaunch of Teen People signals a new chapter in American publishing one that
blends legacy, innovation, and purpose under visionary leadership.

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This release was published on openPR.