ChatGPT: More Lipstick than Linux - the unexpected user revolution

When ChatGPT went online at the end of 2022, the scene was clearly divided: Around 80% of early active users had male first names. Women were barely visible - a pattern familiar from the tech world: men test first, women join later.

But less than three years later, everything is different: in June 2025, the proportion of men was only 48%, while female names slightly outweighed male names for the first time. The gender gap has not only closed, it has even reversed - and in record time.

What does this mean for your company? More than you think _

Two worlds, one tool: How men and women use AI

The latest OpenAI study not only shows differences in distribution, but also completely different usage patterns:

Women use ChatGPT more than average for:

* Emails & customer communication - writing professional texts, formulating offers, structuring presentations
* Strategy development & problem solving - finding ideas, developing concepts, developing decision-making aids

Men use ChatGPT more frequently for

* Data analysis & automation - Excel formulas, process optimization, complex calculations
* Research & fact checks - market analysis, competitor monitoring, information research

The figures behind this are clear: 40% of all work-related messages are communication tasks - precisely the area that women dominate. In contrast, computer programming accounted for only 4.2 % of all messages.

Practical tip for managers: If your team is mixed, you already have two AI experts in-house - use them! Let female colleagues develop AI communication strategies while male colleagues drive the technical integration forward.

The change in numbers: Faster than any tech trend

The speed of this change is faster than anything we've seen before:

* 2022/23: approx. 80 % male users
* 2024: parity on the horizon
* June 2025: 52% female vs. 48% male users

At the same time, usage is shifting from a pure work tool to an everyday helper: non-work-related messages grew from 53% (2024) to 73% (2025) ChatGPT is no longer just a business tool, but a life assistant.

What this means for SMEs: Your employees already have AI skills - often without knowing it. The question is no longer "Should we introduce AI?", but "How do we make the best use of existing skills?"

Why everything is changing now: The great AI shift is here

The gender shift is just the tip of the iceberg. Behind it lies a fundamental shift that combines three game changers:

Communication is becoming business-critical: women dominate emails, proposals and customer communication - the most important AI application area, accounting for 40% of all work messages. AI learns "female": millions of female user data flow into the training of future models, making AI automatically better at empathy and practical problem-solving. Everyday usability beats technology: Successful AI integration requires not only programmers, but also people who can use AI for real problems.

The result? AI goes from nerd tool to mainstream productivity lever - and those who understand this win the race for efficiency.

Concrete action: Don't start AI training with the tech-savvy, but with the strong communicators in your team. They will find practical applications more quickly.

While your competition sleeps: How to use the AI advantage now

Immediate action: Conduct an internal AI survey. Who is already using which tools? What tasks do they solve with them? You'll be surprised how much expertise is already available.

Medium-term: Develop AI guidelines that take both usage styles into account - both communicative and technical applications.

Strategic: Invest in AI training that picks up all employees - not just the tech nerds. The biggest leaps in productivity occur where AI meets real work processes.

Conclusion: The AI revolution is more female than expected

ChatGPT has gone from being a man's toy to a productivity tool for everyone. Companies that understand this change and promote both usage styles will be the winners of the AI era.

Still missing the business facts for the AI decision?

As a manager, you know the dilemma: interesting trends, but where are the ROI, risk management and concrete KPIs?

At Clever Mangos, we have answered these questions 160+ times. Our pre-surveys show you where your team stands and how you can pick up skeptics. AI training in accordance with the EU AI Act for legal certainty from day one. Measurable productivity KPIs from over 3,000 trained employees. And yes, "10 hours of training = 100 hours of time saved/year" is more than just a promise - it's our standard.

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Clever Mangos are three Hamburg-based AI experts (Oliver Bock, Florian Knust, Torsten Sollitzer) who show freelancers and companies how they can really save time in business with AI.

With over 75 years of combined management experience and a 25,000+ strong community, they make AI knowledge accessible in a practical and entertaining way.

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This release was published on openPR.