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Emerging K-Beauty Products Market Trends: MUI Halal-Certified Anti-Dandruff Hair Care For Unique Beauty Needs Shaping the Future of the Industry
K-Beauty Products
K-Beauty Products Market Size Growth Forecast: What to Expect by 2025?
In recent times, the k-beauty products market has been witnessing robust expansion. It is projected to increase from $11.56 billion in 2024 to $12.43 billion in 2025, representing a compound annual growth rate (CAGR) of 7.5%. The market's growth during the historic period is attributed to the surge in consumer awareness of chemical-free beauty products, innovative formulations and ingredients' emergence, and a focus on multi-step skincare routines.
How Will the K-Beauty Products Market Size Evolve and Grow by 2029?
The market size of k-beauty products is predicted to witness robust expansion in the forthcoming years. The market is projected to escalate to $15.97 billion by 2029, growing at a compound annual growth rate (CAGR) of 6.5%. Factors contributing to this growth during the forecast period include the rising inclination towards organic skincare offerings, the widespread adoption of products led by distinctive ingredient formulations and digital marketing initiatives, along with growing recognition through social media channels, beauty influencers, as well as celebrity endorsements. Key trends expected during the forecast period encompass increasing interest in eco-friendly and sustainable beauty products, partnerships and collaborations, heightened investment by companies, and product innovations.
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What Drivers Are Propelling the Growth of K-Beauty Products Market Forward?
The escalating interest in natural and organic skincare products is predicted to fuel the advancement of the K-beauty products market. Such skincare items consist of contents obtained directly from nature, including plant-based, mineral, and occasionally animal-derived substances. K-beauty products typically incorporate these natural and organic gentle ingredients, making them appropriate for all kinds of skin, including sensitive. For illustration, in September 2023, as reported by the International Trade Administration (ITA), a government agency in the US, the Thai beauty products market-estimated at $4.2 billion in 2022-had skincare contribute 60%. Furthermore, the skincare market valued at $2.5 billion forecasted an annual escalation of 7% in 2023, with organic products comprising 20-25%. Concurrently, makeup sales, specifically lipsticks and foundations, observed a remarkable elevation of 71% in comparison to 2022. Consequently, the bolstering demand for natural and organic skincare product propels the K-beauty products market.
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Which Emerging Trends Are Transforming the K-Beauty Products Market in 2025?
Key businesses in the K-beauty products sector are prioritizing the development of new hair care offerings, such as anti-dandruff serums and shampoos, with the aim of boosting their market profitability. Originating from Korea, K-Beauty hair care products are unique, innovative treatments that emphasize maintaining optimal scalp health and hair beauty. Take, for example, THE SKINFACTORY Co. Ltd., a personal care product firm based in South Korea, which in January 2024 rolled out its K-Beauty Halal hair care line under the Kundal brand. The line features a distinct anti-sebum P + Hyalocta Complex providing an instant cooling effect on the scalp. With a hair cleanser, a hair softener, and a fluid hair serum tailored specifically to meet the needs of Muslim consumers, the range offers a thorough approach to hair care. The hair cleanser is designed to deeply cleanse while removing dandruff, pollutants, and excessive sebum. Meanwhile, the hair softener delivers a comprehensive one-step treatment for scalp and hair, promoting smoothness and easy detangling without added weight. Lastly, the fluid hair serum quickly hydrates hair while providing a long-lasting fragrance, thanks to its unique blend of lightweight ingredients.
What Are the Key Segments in the K-Beauty Products Market?
The k-beauty productsmarket covered in this report is segmented -
1) By Product Type: Skin Care, Hair Care
2) By Distribution Channel: Supermarkets And Hypermarkets, Specialty Stores, Online, Pharmacies
3) By End-User: Men, Women
Subsegments:
1) By Skin Care: Cleansers, Toners, Serums And Ampoules, Moisturizers, Sunscreens, Masks (Sheet Masks, Wash-Off Masks), Exfoliators
2) By Hair Care: Shampoos, Conditioners, Hair Treatments, Styling Products, Hair Color Products
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Who Are the Key Players Shaping the K-Beauty Products Market's Competitive Landscape?
Major companies operating in the k-beauty products market report are Unilever PLC, LG Household & Health Care, Korea Tobacco & Ginseng Corporation, Amorepacific Corporation, KOSÉ Corporation, COSMAX Group, Neogen Corporation, Kolmar Korea Co. Ltd., Cosmecca Korea Co. Ltd., Clio Cosmetics Co. Ltd., Able C&C Co. Ltd., Nature Republic, Han Bul Cosmetics Co. Ltd., Tonymoly Co.Ltd., KBL Cosmetics, COSRX Official, The Crème Shop, The Face Shop Inc., ADWIN Korea Corp., AMI COSMETIC Co. Ltd., BANILLA CO, JUNGSAEMMOOL BEAUTY, The Beauty Factory Ltd., ZENPIA Co. Ltd. - Secret Key, Annie's Way International Co. Ltd.
What Geographic Markets Are Powering Growth in the K-Beauty Products Market?
North America was the largest region in the k-beauty products market in 2024. The regions covered in the k-beauty products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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