Gastroenterology Market Demand Rising with Advancements in Diagnostics and Treatment

The global gastroenterology market is undergoing significant transformation, driven by increasing awareness of gastrointestinal (GI) diseases, technological advancements, and a growing demand for effective diagnostic tools and therapies. Gastroenterology is a critical field focused on diagnosing, treating, and preventing disorders of the digestive system, including the GI tract, liver, pancreas, and gallbladder. With conditions such as peptic ulcers, inflammatory bowel disease (IBD), colorectal cancer, and irritable bowel syndrome (IBS) on the rise, the market for gastroenterology treatments and technologies is expanding rapidly.

According to a recent report by Persistence Market Research, the global gastroenterology market is projected to grow from USD 38.46 billion in 2025 to USD 56.54 billion by 2032, registering a compound annual growth rate (CAGR) of 5.7% during the forecast period. This growth is fueled by the increasing prevalence of gastrointestinal diseases across all age groups, advancements in medical technologies, and the demand for more accessible and effective treatments.

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Overview of the Gastroenterology Market

The gastroenterology market is undergoing rapid growth, driven by several factors that are reshaping both the demand for treatments and the development of new diagnostic technologies. The rise in chronic gastrointestinal disorders is one of the primary drivers of market growth. Diseases such as IBD, Crohn's disease, and colorectal cancer have become more common, particularly in regions with sedentary lifestyles and poor dietary habits. This has led to greater demand for medical solutions, ranging from biologic drugs and minimally invasive surgical techniques to advanced diagnostic technologies like endoscopic ultrasound and capsule endoscopy.

Technological innovation is playing a crucial role in advancing the gastroenterology field. From more precise and high-definition endoscopic devices to AI-driven diagnostics, these innovations are improving the accuracy of diagnoses and the effectiveness of treatments. Notably, the integration of AI into diagnostic procedures is expected to revolutionize the field, offering improved early detection and personalized treatments. As more patients seek effective care for GI disorders, the market continues to expand, with North America leading in revenue generation and market share.

Market Statistics and Key Growth Drivers

The global gastroenterology market is projected to reach USD 56.54 billion by 2032, with a CAGR of 5.7%. One of the primary factors behind this growth is the increasing incidence of gastrointestinal diseases among both younger and older populations. Poor dietary habits, sedentary lifestyles, and increasing reliance on processed and fast foods are contributing to the rise in conditions such as gallstones, ulcerative colitis, IBS, and colorectal cancer.

Furthermore, the growing adoption of biologic treatments, advancements in minimally invasive surgeries, and improved diagnostic technologies such as high-definition endoscopes and AI-powered tools are expected to drive market growth. North America is expected to dominate the market due to the high prevalence of gastrointestinal diseases, advanced healthcare infrastructure, and support from government and non-government organizations like the Crohn's & Colitis Foundation.

Key Highlights from the Report

• The global gastroenterology market is forecast to grow from USD 38.46 billion in 2025 to USD 56.54 billion by 2032.
• The market is expected to register a CAGR of 5.7% during the forecast period.
• The rising prevalence of gastrointestinal diseases and a growing elderly population are key market drivers.
• The branded drug segment is set to account for the largest revenue share in 2025, with strong commercial success and continuous innovation.
• North America is expected to remain the largest regional market due to a high prevalence of gastrointestinal diseases.
• Advancements in AI and minimally invasive procedures are transforming the gastroenterology market.

Market Segmentation
Product Type

The global gastroenterology market is segmented by product type into branded and generic drugs. The branded drug segment is expected to dominate the market, accounting for around 76% of the market revenue in 2025. Branded drugs are often the first to market and offer superior efficacy and safety, making them the preferred choice for patients and healthcare providers. The premium pricing of branded drugs is supported by extensive research and development (R&D), clinical trials, and regulatory approval processes. For instance, drugs like Humira, Entyvio, and Nexium are commonly prescribed for conditions like ulcerative colitis and Crohn's disease.

On the other hand, the generic drug segment is expected to witness the fastest growth due to its cost-effectiveness and increasing adoption by healthcare providers. As patents for branded drugs expire, more generic options are becoming available. These drugs provide affordable treatment options without compromising on efficacy, making them a popular choice, especially in resource-constrained settings.

End-user Insights

The market is also segmented by end-users, including hospitals, clinics, and homecare settings. The Crohn's disease (CD) segment is expected to dominate the market, accounting for a significant revenue share in 2025. The rising incidence of CD, driven by genetic and environmental factors, has led to increased demand for treatment options. In particular, biologic therapies and novel medications for managing CD are contributing to the growth of this segment.

Meanwhile, the ulcerative colitis (UC) segment is projected to grow at the fastest rate, driven by advancements in medical treatments and an increasing number of government approvals for new therapies. This segment is expected to grow at a CAGR of 4.3%, with key players like AstraZeneca, Lilly, and Celgene Corporation actively developing new drugs for UC treatment.

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Regional Insights
North America

North America is anticipated to maintain its position as the largest market for gastroenterology, accounting for approximately 45% of the global revenue share in 2025. The region's dominance is attributed to the high prevalence of gastrointestinal diseases, an aging population, and the presence of leading companies like Boston Scientific, Medtronic, and Stryker. Furthermore, government and non-government organizations, such as the Crohn's & Colitis Foundation, provide substantial support in terms of research, awareness, and treatment options.

The U.S., in particular, is the largest market within North America, driven by increased healthcare investments, better accessibility to treatments, and a growing number of digestive disorders among the population. Biologics such as Humira and Entyvio are widely used, and new drug approvals continue to fuel the market's growth.

Asia Pacific

Asia Pacific is projected to be the fastest-growing region in the global gastroenterology market due to a growing elderly population, rising incidence of gastrointestinal disorders, and increased healthcare investments. China, in particular, is witnessing significant growth due to reforms in the healthcare sector and greater access to gastroenterology treatments. Companies like Livzon Pharmaceutical Group Inc. are actively working to improve treatment options and expand the availability of gastroenterology services in the region.

Market Drivers

The primary driver for the gastroenterology market is the increasing incidence of gastrointestinal diseases. Conditions such as gallstones, IBD, IBS, and colorectal cancer are becoming more prevalent due to lifestyle factors such as poor diet, sedentary behavior, and substance use. Additionally, the growing elderly population is contributing to a higher burden of gastrointestinal disorders, as aging is often associated with an increase in digestive health issues.

Moreover, there is a rising demand for minimally invasive procedures and early detection technologies, which are improving the effectiveness of treatment and enhancing patient outcomes. The integration of AI into diagnostic and treatment processes is expected to further enhance the market, enabling more accurate diagnoses and personalized therapies.

Market Restraints

Despite the growth prospects, the gastroenterology market faces several challenges, including the high cost of medical devices and treatments. Endoscopy procedures, which are central to diagnosing and treating many gastrointestinal conditions, are expensive. Conventional endoscopes can cost upwards of USD 40,000, and additional expenses such as operational costs further limit access, particularly in low-resource settings.

Additionally, the high cost of chronic gastrointestinal treatments, especially for conditions like Crohn's disease and ulcerative colitis, remains a significant hurdle. Patients often require long-term biologic therapies, which can cost thousands of dollars per month, making treatment unaffordable for many.

Market Opportunities

Technological advancements and the integration of AI are opening up new opportunities in the gastroenterology market. Innovations such as high-definition endoscopes, AI-powered diagnostic tools, and capsule endoscopy are improving the accuracy of diagnoses and enabling more effective treatments. The rise of telemedicine, particularly in regions with limited access to healthcare, also presents an opportunity to increase access to gastroenterology care.

In addition, advances in microbiome research, gene editing technologies like CRISPR, and robotic-assisted surgeries offer exciting new avenues for treating gastrointestinal disorders. These innovations are expected to revolutionize the market, providing more precise and personalized treatment options.

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Reasons to Buy the Report

• Gain in-depth insights into the growth drivers and challenges in the gastroenterology market.
• Understand the key market trends, including technological innovations and emerging treatments.
• Analyze the competitive landscape and key players driving the market forward.
• Discover regional market dynamics and trends, with a focus on North America and Asia Pacific.
• Identify new opportunities for investment and growth within the gastroenterology sector.

Frequently Asked Questions

• How Big is the Gastroenterology Market?
• Who are the Key Players in the Global Gastroenterology Market?
• What is the Projected Growth Rate of the Gastroenterology Market?
• What is the Market Forecast for Gastroenterology in 2032?
• Which Region is Estimated to Dominate the Gastroenterology Industry through the Forecast Period?

Company Insights

Key players in the global gastroenterology market include:

• AbbVie Inc.
• Allergan plc
• AstraZeneca plc
• Boehringer Ingelheim International GmbH
• Eisai Co., Ltd.
• GlaxoSmithKline plc
• Johnson & Johnson
• Novartis International AG
• Pfizer Inc.
• Procter & Gamble Co.

Recent Developments

In January 2025, the U.S. FDA approved Omvoh (mirikizumab-mrkz) for the treatment of moderately to severely active Crohn's disease, underscoring Eli Lilly's commitment to advancing treatment options for IBD.

In July 2024, Eli Lilly and Company and Morphic Holding, Inc. announced a definitive agreement for Lilly to acquire Morphic, strengthening its portfolio in chronic disease treatment.

With continued advancements in medical technology, the gastroenterology market is poised for significant growth over the coming years, offering exciting opportunities for patients, healthcare providers, and investors alike.

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