Press release
Ali Al Mulla Group Launches Durance at Marassi Galleria, Announces 100 Million BHD Indicative Investment Plan in Bahrain
Ali Al Mulla Group Launches Durance at Marassi Galleria
Group to support the introduction of up to 40 premium and luxury brands to the Kingdom over the next five to seven years
Bahrain, September 15, 2025 - Ali Al Mulla Group has officially entered the Bahraini market with the grand opening of the first Durance boutique at Marassi Galleria. This launch marks the beginning of an ambitious investment plan for the Kingdom, with the Group announcing an indicative investment plan of 100 Million BHD to support the introduction of up to 40 luxury brands over the next five to seven years.
The launch event was held under the auspices of H.E. Fahad Mohammed Salem Kardous Alameri, Ambassador of the United Arab Emirates to the Kingdom of Bahrain, and was attended by his Deputy, Mr. Humaid Salim Alghfeli. Also in attendance was Mrs. Amélie Giraud-Telme, spouse of H.E. Mr. Eric Giraud-Telme, Ambassador of France to Bahrain, along with distinguished guests, including government representatives and leading figures from Bahrain's business and social community.
The opening of Durance, the renowned French lifestyle and home fragrance brand, signals the start of Ali Al Mulla Group's long-term engagement to enrich Bahrain's luxury retail landscape.
The elegant boutique offers visitors a sensorial journey into Provence, with an extensive range of home fragrances, candles, body care, and lifestyle products inspired by the rich natural heritage of southern France. Designed to bring "the art of living beautifully" into every home, the store reflects Durance's long-standing dedication to craftsmanship, authenticity, and sustainable ingredients.
Speaking at the launch, H.E. Ali Al Mulla, Chairman of Ali Al Mulla Group, said:
"We are proud to bring Durance to Bahrain as the first of many world-class brands we plan to introduce. This is a landmark moment for our Group and the start of planned long-term investment activity in the Kingdom. Our vision is to contribute to Bahrain's vibrant economy by supporting the introduction of up to 40 prestigious brands over the coming years, and this boutique at Marassi Galleria is the first key step in that journey."
With its opening at Marassi Galleria, Durance invites customers in Bahrain to discover refined French artistry through an immersive retail experience.
Note: Timelines and figures included in this release are indicative and may be adjusted in line with market conditions, regulatory approvals, and commercial considerations.
District Business Bay, Office 165, 16th Floor Seef, Building 3232 Rd 4654, Manama
Red Scarf Agency
Tulaib Azhar
tulaib@red-scarf.com
About Ali Al Mulla Group
Founded in 1999, Ali Al Mulla Group has built a diversified portfolio of companies across multiple sectors in the region. The Group is recognized for its professionalism, integrity, and strong business acumen, with a mission to deliver high-quality products and services while fostering trusted relationships. As part of its strategic expansion, the Group has outlined a strategic plan that includes an indicative investment of 100 Million BHD to support the introduction of up to 40 luxury brands to Bahrain, reinforcing its role in the region's luxury market. Guided by values of trust, respect, excellence, and integrity, it continues to grow its reputation as one of the region's most forward-thinking business groups.
About Durance
Born in Provence, France, Durance is a lifestyle and fragrance brand celebrated for its artisanal craftsmanship and use of natural ingredients. Since its beginnings in the lavender fields of Grignan, the brand has created home fragrances, candles, body care, and perfumes that reflect the authenticity, beauty, and elegance of southern France. Durance invites customers to experience refined French artistry and bring "the art of living beautifully" into their everyday lives.
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