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Top Trends Transforming the Clean Beauty Market Landscape in 2025: Innovation In Digital Shopping Platforms Driving Clean Beauty Market Growth Through Convenience And Transparency
Clean Beauty Market
What Will the Clean Beauty Industry Market Size Be by 2025?
In recent times, the size of the clean beauty market has seen a swift increase. It is predicted to expand from $7.15 billion in 2024 to $8.02 billion in 2025, with a compound annual growth rate (CAGR) of 12.1%. The surge in this period can be credited to heightened consumer awareness regarding the constituents of products, an escalating demand for clear labelling, a growing affinity for natural and organic elements, a shift towards vegan and cruelty-free ways of life, and the emergence of skinimalism.
What's the Long-Term Growth Forecast for the Clean Beauty Market Size Through 2029?
The clean beauty industry is anticipated to witness swift expansion in the coming years, with an estimated worth of $12.81 billion by 2029, growing at a compound annual growth rate (CAGR) of 12.4%. The anticipated growth during this forecast period can be associated with a surge in instances of skin sensitivities and allergies, a worldwide push for eco-friendly and compostable packaging, the urge to lower carbon emissions through mindful purchasing, the advent of eco-conscious consumerism, and a rise in the demand for clean beauty subscription boxes. Key trends anticipated during this period include the progression of green chemistry, application of AI and data to tailor make clean beauty suggestions, advent of plant-based and lab-engineered ingredients, breakthroughs in preservative-free formulations, and the use of blockchain and technology to ensure traceable supply chains.
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What Are the Key Growth Drivers Fueling the Clean Beauty Market Expansion?
The anticipated expansion of the clean beauty market is expected to be propelled by the rise of digital shopping in the near future. Digital shopping, essentially the act of reviewing, deciding on, and buying items or services across varied digital platforms using devices connected to the internet, is demonstrating growth due to its suitability for conveniently browsing, comparing, and buying products everywhere and at any time, unrestricted by the timing schedule or geographical location of physical stores. It plays a pivotal role in the promotion of clean beauty, giving consumers the ease of access to comprehensive product information such as the brand's values, ingredients, and ethical commitments, thereby facilitating well-informed and mindful selection. For example, a report released in February 2025 by the Census Bureau, a US government agency, noted that there was a rise of 9.4% (±1.1) in e-commerce sales in the last quarter of 2024 relative to the same time in 2023, whereas total retail sales witnessed a growth of 3.8% (±0.5). Hence, the push in digital shopping is likely to accelerate the progression of the clean beauty market.
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Which Emerging Trends Are Transforming the Clean Beauty Market in 2025?
Key players in the clean beauty market, such as Walmart, are evolving their business strategies by creating unique solutions like online shops to enhance consumer convenience. Online shops are digital portals where customers can explore, choose, and purchase goods or services online. For example, in March 2023, Walmart, a prominent US retail company, inaugurated its online shop, Clean Beauty, which carries beauty products devoid of undesired ingredients. This move was preceded by the detailed development of their "Made Without List" (MWL), a list of over 1,200 banned ingredients, formed through a collaboration with professionals and suppliers and by examining relevant regulations. These developments are driven by increasing consumer demand for clean products and more transparent business practices. The Clean Beauty products by Walmart are consistent with their dedication to providing secure, sustainable alternatives. This online platform allows customers to easily find beauty products that adhere to strict cleanliness standards.
How Is the Clean Beauty Market Segmented?
The clean beauty market covered in this report is segmented -
1) By Product Type: Hair Care, Skin Care, Oral Care, Cosmetics, Other Products
2) By Ingredients: Natural, Organic, Vegan, Non-Toxic
3) By Form: Powder, Liquid, Gel
4) By Distribution Channel: Online, Offline
5) By End User: Men, Women, Children
Subsegments:
1) Hair Care: Shampoo, Conditioner, Hair Oil, Hair Mask, Hair Serum, Styling Products
2) By Oral Care: Toothpaste, Mouthwash, Dental Floss, Teeth Whitening Products, Breath Fresheners
3) By Skin Care: Face Creams And Moisturizers, Cleansers, Serums And Oils, Sunscreens, Toners, Face Masks And Peels, Eye Creams
4) By Cosmetics: Face Makeup, Eye Makeup, Lip Products, Nail Products, Makeup Removers
5) By Other Products: Deodorants, Fragrances, Bath And Body Products, Baby Care Products, Men's Grooming Product
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Which Companies Are Leading the Charge in Clean Beauty Market Innovation?
Major companies operating in the clean beauty market are The Honest Company, MERIT Beauty, Mamaearth, Vegamour Inc., Glamnetic, Juice Beauty Inc., 100% Pure, ILIA Beauty, Gen See Inc., Pacifica Beauty Salon, Wonderskin LLC, Branch Basics LLC, Dae Hair, Viori Beauty, LYS Beauty, Haus Labs, Nøie Skincare, Humankind Inc., Axiology Beauty, Ere Perez Natural Cosmetics, Kjaer Weis LLC, Sallve, OneSkin Technologies, Shampora.
Which Regions Are Leading the Global Clean Beauty Market in Revenue?
North America was the largest region in the clean beauty market in 2024. The regions covered in the clean beauty market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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