United States Beauty and Personal Care Products Market Expected to Reach $624.2 Billion by 2031, Driven by Sustainability, Technology, and Consumer Demand

The Global Beauty and Personal Care Products Market reached US$ 487.5 billion in 2022 and is expected to reach US$ 624.2 billion by 2031, growing with a CAGR of 5.1% during the forecast period 2024-2031.

The Beauty and Personal Care Products Market takes center stage in DataM Intelligence's latest in-depth analysis, where expert researchers apply advanced analytics and strategic foresight to deliver unmatched market intelligence. This comprehensive report offers a detailed examination of the competitive landscape, highlighting key players and their innovations in product development, pricing models, financial performance, and global expansion strategies. By uncovering the driving forces, market dynamics, and disruptive trends shaping the industry's future, the study equips stakeholders with actionable insights to navigate an increasingly dynamic and competitive environment.

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United States: Recent Industry Developments

✅ In August 2025, Procter & Gamble launched its new eco-friendly skincare line "NatureShield" across major U.S. retailers.The line features biodegradable packaging and plant-based ingredients aimed at sustainable beauty solutions.Consumer response has been highly positive in initial sales.

✅ In July 2025, Estée Lauder Companies invested $120 million to expand its R&D facility in New Jersey.The expansion focuses on advanced formulations for anti-aging and sensitive skin products.The facility is expected to accelerate product innovation by 2026.

✅ In June 2025, Unilever acquired a majority stake in a clean-beauty startup based in California.This strategic investment will enhance Unilever's natural and organic product portfolio.The startup specializes in cruelty-free and zero-waste personal care products.

Japan: Recent Industry Developments

✅ In August 2025, Shiseido introduced its latest high-tech skincare line featuring AI-powered personalized serums.The products use skin analysis data to customize active ingredients for each consumer.The launch aligns with Japan's trend of technology-integrated beauty solutions.

✅ In July 2025, Kao Corporation invested ¥15 billion to expand its production facilities in Osaka.The expansion targets premium haircare and facial care segments, focusing on innovative formulas using natural ingredients.Completion is scheduled for early 2026.

✅ In June 2025, Pola Orbis Holdings launched a new anti-aging cosmetics series enriched with marine collagen.The launch includes online and in-store campaigns across Japan.The products cater to the growing demand for luxury skincare among older consumers.

☛ Beauty and Personal Care Products Market Dynamics and Drivers

Market Growth Drivers:

Consumer Awareness and Demand for Natural Products: There is a growing preference for natural and organic beauty products, driven by increased consumer awareness of the benefits and safety of such products.

Technological Advancements: Innovation in beauty technology, such as AI-driven personalized skincare solutions and smart beauty devices, is enhancing consumer experiences and driving market growth.

E-commerce Expansion: The rise of online shopping platforms has made beauty products more accessible, contributing to the growth of the global beauty and personal care market.

Emerging Trends:

Sustainability and Ethical Consumption: Consumers are increasingly seeking brands that prioritize sustainability, ethical sourcing, and cruelty-free practices.

Inclusivity and Diversity: Brands are expanding their product lines to cater to a diverse range of skin tones, hair types, and cultural preferences, promoting inclusivity in the beauty industry.

Men's Grooming Segment Growth: The men's personal care market is experiencing significant growth, with projections indicating it could reach $276.9 billion by 2030.

☛ Beauty and Personal Care Products Industry News:

➣ Gap Inc. Ventures into Beauty Market
In September 2025, Gap Inc. announced its entry into the beauty and personal care market, starting with Old Navy stores.
The initial rollout includes skincare, makeup, haircare, and nail products, priced under $25, at 150 locations.
The move aims to diversify revenue streams amid declining apparel sales.

➣ Beauty Tech Group Plans £350 Million IPO
Beauty Tech Group, known for at-home beauty devices like LED facemasks, is planning a London IPO that could value the company at up to £350 million.
The company operates in over 90 countries and achieved £5.2 million in pre-tax profits on £101.1 million in revenue in 2024.

➣ Bodycare Chain Enters Administration
UK-based beauty chain Bodycare entered administration, leading to the closure of 32 stores and approximately 450 job losses.
The company faced financial difficulties due to rising costs and reduced consumer spending.
Administrators are assessing future options for the remaining 115 stores.

☛ Beauty and Personal Care Products Market Competitive Landscape:

Unilever, The Estée Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., Revlon oriflame Cosmetics S.A., Procter & Gamble, L'Oréal S.A., Avon Products, Inc. and Coty Inc.Research Methodology

We employ a hybrid approach, integrating qualitative insights with robust quantitative analysis to deliver comprehensive and reliable market intelligence. The process starts with extensive secondary research, leveraging trusted industry publications, proprietary databases, and credible market sources. This foundation is then strengthened through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Beauty and Personal Care Products Market:

By Type (Conventional, Organic)

By Product (Hair Care, Skin Care, Color Cosmetics, Fragrances, Others)

By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others)

☛ This Report Covers:

✔ Comprehensive go-to-market strategy insights.

✔ An unbiased evaluation of market performance.

✔ In-depth analysis of development trends, competitive landscape, supply and demand dynamics, year-on-year growth, competitive benchmarking, vendor mapping, market access, and overall development status.

✔ Customized regional and country-level reports available on request, including detailed localized analysis.

✔ Identification of potential and niche segments/regions showcasing strong growth opportunities.

✔ Application of both top-down and bottom-up approaches for accurate regional market analysis.



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☛ Regional Analysis for Beauty and Personal Care Products Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Beauty and Personal Care Products Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Beauty and Personal Care Products Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Beauty and Personal Care Products Market?
➠ What sales, marketing, and distribution channels are used globally?

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✅ Competitive Landscape
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