Public Opinion And Election Polling Market Expansion Continues, with Forecast Valuation of $10.29 Billion by 2029

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How Large Will the Public Opinion And Election Polling Market Size By 2025?
In recent times, the market size for public opinion and election polling has been on a consistent upward trajectory. The market, which was worth $8.67 billion in 2024, is expected to rise to $8.91 billion in 2025, reflecting a Compound Annual Growth Rate (CAGR) of 2.8%. Factors such as media impact and extensive coverage, political happenings and campaigns, changes in demographics, socio-economic elements, and historical voting behaviors have largely contributed to this growth in the historic period.

How Big Is the Public Opinion And Election Polling Market Size Expected to Grow by 2029?
Over the coming years, the public opinion and election polling market is anticipated to witness consistent expansion. The size of the market is predicted to reach $10.29 billion in 2029, showing a compound annual growth rate (CAGR) of 3.7%. The augmentation during this forecast period can be ascribed to factors such as social media and digital platforms, a polarized political environment, campaigns focusing on specific issues, changing demographics and diversity, and developing communication channels. Main trends during the forecast period consist of the influence of social media, the internationalization of polling practices, hurdles in response rates, public confidence in polling, and adjustments to societal shifts.

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Which Key Market Drivers Powering Public Opinion And Election Polling Market Expansion and Growth?
The escalating need for public sentiment is expected to fuel the growth of the public opinion and election polling markets. Surveys of public opinion function as indicators to gauge perceptions on a specific product, person, initiative, organization, or any other field pertinent to medical research and innovation. These surveys assist nations and businesses in choosing a new leader, launching a product, modifying the organizational arrangement of tasks, or making other vital strategic decisions. The necessity for public input in decision-making processes in government and business operations contributes to the expansion of the public opinion and election polling market.

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What Trends Will Shape the Public Opinion And Election Polling Market Through 2029 and Beyond?
The public opinion and election polling market is experiencing a rise in the introduction of novel innovations and technologies via partnerships and collaborations. Prominent businesses in the sector, alongside government entities, are ushering in technological advancements to augment the accuracy, dependability, and authenticity of elections and surveys, incorporating variability and reducing errors. For example, in July 2023, the US non-profit organization, the Council of State Governments collaborated with The Turnout, another US-based organization that oversees voter registration, to establish the Election Technology Initiative (ETI). The ETI is set to endorse and supply open-source solutions for election managers to boost the security and transparency of domestic and international elections, simultaneously improving voter trust, accessibility, and engagement. The initiative's initial phase involves transitioning ElectionGuard, an open-source software developed by Microsoft's Democracy Forward Initiative, to the ETI. ElectionGuard provides voting machine vendors and election authorities with the necessary tools to conduct end-to-end verifiable audits post-election.

What Are the Emerging Segments in the Public Opinion And Election Polling Market?
The public opinion and election polling market covered in this report is segmented -

1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling

Subsegments:
1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys
2) By Mail Surveys: In-Person Surveys, Telephonic Surveys
3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys
4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews

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Who Are the Global Leaders in the Public Opinion And Election Polling Market?
Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute

Which are the Top Profitable Regional Markets for the Public Opinion And Election Polling Industry?
North America was the largest region in the public opinion and election polling market in 2024. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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