Digital Video Advertising Market Expansion Continues, with Forecast Valuation of $458.51 Billion by 2029

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Digital Video Advertising Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
There has been notable expansion in the size of the digital video advertising market recently. Growth from $104.65 billion in 2024 to an anticipated $140.28 billion in 2025, reflecting a compound annual growth rate (CAGR) of 34.1%, is expected. The historical development is attributed to factors such as the rise of internet and mobile usage, the effectiveness of data analytics and targeting, growth in mobile applications, the integration of video in social media, and the cost efficiency in production.

Digital Video Advertising Market Size Forecast: What's the Projected Valuation by 2029?
In the upcoming years, the digital video advertising industry is projected to undergo a massive expansion and is anticipated to swell to a whopping $458.51 billion by 2029 at a compound annual growth rate (CAGR) of 34.5%. Factors contributing to the expected growth during the forecast period include the popularity of smart TVs and interconnected devices, innovative video formats, automated advertising, content globalization, and industry-focused content. Key trends during the forecast period are likely to include artificial intelligence used for ad optimisation, VR and 360-degree video ads, the use of user-created content in video ads, evaluation and allocation metrics, and multichannel marketing approaches.

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What Are the Drivers Transforming the Digital Video Advertising Market?
The future growth of the digital video advertising market is anticipated to be driven by a surge in digital media utilization. Acting as a form of communication that employs various machine-readable data formats, digital media facilitates digital video advertising. This is achieved by helping to publicize a range of company brands. The heightened consumption of digital media across diverse platforms has unlocked fresh opportunities. For instance, it was reported by US global media company, Forbes, that the figure for global social media users hit an unprecedented high of 4.9 billion in 2023. The projection points to this number escalating to approximately 5.85 billion by 2027. Consequently, the expanding use of digital media is propelling the growth of the digital video advertising market.

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Which Fast-Growing Trends Are Poised to Disrupt the Digital Video Advertising Market?
Prominent firms in the digital video advertising sector are concentrating on incorporating live pictures to bolster advertising functions. This method delivers dynamic and visually appealing content that holds the viewers' attention, amplifying brand awareness and engagement. For instance, in September 2024, Amazon Ads, a branch of the online advertising of Amazon.com, Inc., a well-known American multinational tech firm, unveiled novel AI-powered tools designed to enhance advertising competencies for brands. These include a Video Generator and Live Image feature. These tools facilitate fast and straightforward creation of captivating video ads and animated images from a single product image. The Video Generator features allow marketers to create custom-made videos displaying key product aspects quickly and with no additional expense, addressing common constraints in video marketing such as time and budget.

Which Segments in the Digital Video Advertising Market Offer the Most Profit Potential?
The digital video advertising market covered in this report is segmented -
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users

Subsegments:
1) By Linear Video Ad: Traditional TV Ads, Pre-roll Ads, Mid-roll Ads, Post-roll Ads
2) By Nonlinear Video Ad: Overlay Ads, Interactive Ads, Companion Ads
3) By In Stream Video Ad: Video On Demand (VOD), Live Streaming Ads
4) By Out Stream Video Ad: In-Article Video Ads, Social Media Video Ads, Display Network Video Ads
5) By Other Advertisement Types: Sponsored Content, Native Video Ads

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Which Firms Dominate the Digital Video Advertising Market by Market Share and Revenue in 2025?
Major companies operating in the digital video advertising market include Google LLC, Verizon Media, Comcast, Meta Platforms Inc., Tencent Holdings Ltd, ByteDance Ltd, Amazon Advertising, LinkedIn Corporation, Snap Inc., Twitter Inc., Hulu Ad Manager, Roku Inc., Pinterest Inc., The Trade Desk Inc., Youku Tudou Inc, Vimeo Ads, Tremor International Ltd, Samsung Ads, PubMatic Inc., PubMatic, Viant Technology LLC, Tubi Advertising, InMobi, Conversant LLC, ZypMedia, Adobe Advertising Cloud, Smaato, OpenX, AdColony, Magnite Inc., Criteo S.A., AdRoll, Amobee, Adform, Unity Technologies, Kargo Global Inc., Unity Ads

Which Regions Offer the Highest Growth Potential in the Digital Video Advertising Market?
North America will be the largest region in the digital video advertising market in 2024. The regions covered in the digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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