United States Gluten-Free Biscuits Market Analysis: Rising Consumer Preference for Digestive Health, Sustainable Packaging, and Functional Ingredient Innovation

Gluten-Free Biscuits Market reached US$ 721.80 million in 2022 and is expected to reach US$ 1278.71 million by 2031, growing with a CAGR of 7.41% during the forecast period 2024-2031.

The gluten-free biscuits market refers to the production and distribution of biscuits made without wheat, rye, or barley, which are common sources of gluten. These biscuits are typically formulated with alternative flours such as rice, corn, almond, chickpea, or oats certified gluten-free. The segment is primarily targeted toward individuals with celiac disease, gluten intolerance, and those adopting gluten-free diets for perceived health and wellness benefits. Beyond medical necessity, the market has gained momentum as consumers increasingly associate gluten-free products with better digestion, weight management, and clean-label living, making gluten-free biscuits part of a mainstream snacking culture.

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☛ Gluten-free biscuits Market Dynamics and Drivers

The gluten-free biscuits market is expanding rapidly due to the convergence of health-driven consumption patterns and rising awareness of celiac disease and gluten sensitivity. A growing number of consumers, even without medical intolerance, are adopting gluten-free products as part of lifestyle choices linked to wellness, weight control, and digestive comfort.

On the commercial side, premiumization and clean-label trends are driving demand for biscuits made with recognizable, natural ingredients, without artificial preservatives or fillers. Manufacturers are focusing on innovation in taste, texture, and nutritional profiles, which has helped gluten-free biscuits transition from niche to mainstream.

The market also benefits from the boom in e-commerce and direct-to-consumer models, enabling niche gluten-free brands to reach wider audiences without relying solely on traditional retail. However, challenges remain, particularly the higher cost of gluten-free raw materials and the risk of cross-contamination during production, which requires strict quality control measures.

Looking ahead, the market is poised to grow further as consumers increasingly seek healthier snacking alternatives, with opportunities emerging in emerging economies, fortified formulations, and sustainable packaging solutions.

☛ Gluten-free biscuits Industry News:

March 2025

Several global bakery companies announced expansions of their gluten-free product lines, with a particular focus on children-friendly biscuits fortified with vitamins and minerals.

A number of manufacturers unveiled limited-edition seasonal gluten-free biscuit flavors, aiming to capture consumer interest in novelty and indulgence.

February 2025

Key players introduced organic and vegan-certified gluten-free biscuits, aligning with rising demand for plant-based diets.

Investments were made in R&D centers specializing in gluten-free formulations, targeting improvements in shelf life and taste.

January 2025

Supermarket chains strengthened private-label gluten-free biscuit offerings, increasing affordability and accessibility.

Packaging innovations such as compostable wrappers and resealable pouches gained traction, reflecting consumer demand for sustainability.

☛ Gluten-free biscuits Market Competitive Landscape:

Northumbrian Fine Foods, United Biscuits, Not A Trace, Granarolo S.p.A., Orgran, Company Café, Varyas Gluten Free Products, General Mills, Kellogg's Company, and Paljeeskookies.

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☛ Segment Covered in the Gluten-free biscuits Market:

By Type (Plain, Milk, Chocolate, Other)

By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, E-Commerce, Others)

By End User (Baby, Kids, Pregnant Woman, Patients, Others)

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☛ Regional Analysis for Gluten-free biscuits Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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➠ What sales, marketing, and distribution channels are used globally?

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