Press release
US Probiotic Drinks Market to Hit USD 20.3 Billion by 2031 with 6.5% CAGR Growth | Major Companies are GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd
The Global Probiotic Drinks Market USD 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 20.3 billion by 2031. The market is growing at a CAGR of 6.5% during the forecast period 2024-2031.DataM Intelligence has released its latest report on the Probiotic drinks Market 2025, offering comprehensive insights into industry trends, growth drivers, opportunities, and emerging challenges. Designed to empower businesses with actionable intelligence, the report combines in-depth qualitative and quantitative analysis to deliver a clear understanding of the market landscape.
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The Probiotic Drinks Market refers to the global industry focused on beverages fortified with live beneficial microorganisms, primarily Lactobacillus and Bifidobacterium strains. These drinks are designed to support digestive health, strengthen the immune system, and enhance overall well-being. Available in formats such as dairy-based, plant-based, and functional beverages, probiotic drinks cater to rising consumer demand for natural, gut-friendly, and preventive health solutions. Growth in this market is fueled by increasing health consciousness, innovation in non-dairy alternatives, and expanding distribution channels across supermarkets, specialty stores, and online platforms.
United States
➣ PepsiCo's Expansion - PepsiCo expanded its KeVita probiotic drink line in mid-2025, launching new functional blends targeting gut health and immunity, strengthening its footprint in the U.S. wellness beverages market.
➣ Market Growth - The U.S. probiotic drinks sector surpassed USD 7.5 billion in 2024, driven by rising consumer awareness of microbiome health and increasing availability of plant-based formulations.
Japan
➣ Yakult Innovations - Yakult Honsha introduced a new low-sugar probiotic drink variant in Japan in 2025 to cater to aging populations and health-conscious younger consumers seeking reduced-calorie gut-health products.
➣ Functional Food Integration - Japan's probiotic drink sales are projected to grow by 4.8% CAGR through 2030, supported by government-backed healthy aging initiatives and rising demand for functional beverages in daily diets.
List of the Key Players in the Probiotic drinks Market:
GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, PepsiCo Inc. (Kevita Inc.), Arla Foods amba, and Yakult.
Growth Forecast Projected:
The Global Probiotic drinks Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
Research Process:
Both primary and secondary data sources have been used in the global Probiotic drinks Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
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Market Segmentation:
By Type (Dairy-based, Plant-based)
By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Sales, Others)
Regional Analysis for Probiotic drinks Market:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Benefits of the Report:
Chapter 1: Outlines the scope of the report and presents an executive summary of different market segments, categorized by region, product type, and application. It highlights the market size of each segment, future growth potential, and offers a clear snapshot of the current market status along with projections for short-, mid-, and long-term developments.
Chapter 2: Shares key insights and highlights emerging trends shaping the industry, helping readers understand the forces driving market transformation.
Chapter 3: Delivers a detailed competitive analysis of leading Probiotic drinks manufacturers. It explores revenue shares, competitive positioning, latest strategic initiatives, mergers, and acquisitions.
Chapter 4: Profiles top market players, providing an in-depth look at company performance including product portfolios, revenue streams, gross margins, and recent innovations.
Chapters 5 & 6: Present regional and country-level revenue analysis, offering quantitative insights into market size, growth opportunities, and development potential. These chapters map out the global landscape and highlight future opportunities across key markets.
Chapter 7: Examines the market by Type, uncovering growth potential in each segment and helping readers opportunities.
Chapter 8: Focuses on the market by Application, showcasing development prospects in downstream markets and pointing toward high-growth areas for expansion.
Chapter 9: Analyzes the industry value chain, shedding light on both upstream suppliers and downstream applications to provide a holistic market perspective.
Chapter 10: Concludes with the report's key findings and actionable insights, giving businesses a strategic roadmap to capitalize on growth opportunities and maintain a competitive edge.
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People Also Ask:
Q1: What is the current size of the Probiotic drinks Market?
A:The Global Probiotic Drinks Market USD 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 20.3 billion by 2031.
Q2: How fast is the Probiotic drinks Market growing?
A: The market is growing at a CAGR of 6.5% during the forecast period 2024-2031.
Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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