Rising Rental Rates Are Reshaping the Home Decor Industry in the United States

In the United States young adults are renting for longer than any previous generation. According to the Pew Research Center https://www.pewresearch.org/short-reads/2021/07/02/more-u-s-households-are-renting-than-at-any-point-in-50-years/ the share of adults under 35 living in rental housing has climbed steadily since the early 2000s. The Joint Center for Housing Studies at Harvard University reported that more than 43 million American households were renters as of 2022 https://www.jchs.harvard.edu/state-nations-housing-2022 a figure that has remained historically high.

Rising home prices and interest rate pressures have made it harder for first time buyers to secure mortgages. Housing affordability challenges also intensified in the years following the Trump administration's 2017 tax reforms which capped state and local tax deductions and reshaped housing incentives in many parts of the country. Analysts at the Urban Institute note that these changes contributed to long term shifts in ownership trends while leaving younger Americans more dependent on the rental market https://www.urban.org/urban-wire/how-2017-tax-law-affected-homeownership.

For the home decor space this shift has been transformative. Renters face restrictions on painting walls installing fixtures or making permanent changes. As a result many are embracing flexible solutions such as tension mounted shelving removable wall treatments and press fit storage systems.
One example is Home in Bold's over the door whiteboard https://myhomeinbold.com/products/over-the-door-whiteboard-dry-erase-board-for-door-with-adjustable-4-heights which reimagines a product that is usually attached with screws. By allowing the board to hang over a door at adjustable heights the company illustrates how renter friendly design can replace permanent fixtures.

"Renters want the same sense of home as owners but they need products that respect their limitations," said Daniel Mercer, founder of Home in Bold. "Our approach is to design items that deliver utility and style without requiring a drill or leaving damage behind."
With rental rates continuing to rise nationwide and ownership out of reach for many young adults the influence of renters on the American home decor landscape is expected to expand. What is emerging is not simply a market response but a cultural shift in how people view and personalize their living spaces.

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GOODSELLAS LTD is a product development and distribution company that specializes in bringing innovative consumer solutions to market. The company partners with trusted manufacturers and retailers to identify emerging trends and deliver high quality products to customers worldwide. With a focus on adaptability and modern living, GOODSELLAS LTD continues to expand its portfolio across multiple categories while maintaining a commitment to design, function, and accessibility.

This release was published on openPR.