Press release
Probiotics Market to Hit USD 108.0 Bn by 2031, Fueled by Plant-Based & Non-Dairy Product Innovations | Koninklijke DSM N.V., Evolve BioSystems, Inc., Nature's Bounty Co.
Probiotics Market reached USD 62.4 billion in 2022 and is expected to reach USD 108.0 billion by 2031 and is expected to grow with a CAGR of 7.1% during the forecast period 2024-2031. One trend in the probiotics market is the increasing popularity of probiotics in non-dairy and plant-based products.The new report on the Probiotics Market, published by DataM Intelligence provides a detailed analysis of market size, share, trends, and growth opportunities from 2024 to 2031. With comprehensive insights into industry dynamics, competitive landscape, and regional developments, this study helps businesses, investors, and stakeholders navigate the fast-evolving market landscape.
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Probiotics are live microorganisms that provide digestive and immune health benefits when consumed. The market is growing rapidly with rising focus on gut health, functional foods, and supplements, with new applications emerging in pet nutrition and skincare.
Major growth drivers of the Probiotics Market are:
Growth Drivers:
Increasing consumer awareness about gut health and the benefits of probiotics.
Growing demand for functional foods and beverages that support digestive and immune health.
Rising prevalence of gastrointestinal disorders, such as IBS and diarrhea.
Challenges:
Lack of standardized regulations and quality control for probiotics.
Consumer skepticism about the effectiveness of probiotics.
High competition from other dietary supplements and functional foods.
This trend is fueling investments and expanding applications across industries. Furthermore, advancements in Probiotics are reshaping the market landscape.
Latest Industry Update from United States and Japan on Probiotics Market:
United States: Recent Industry Developments
✅ In July 2025, Danone North America expanded its probiotic yogurt line with added gut-health strains. The launch responds to rising consumer interest in functional foods. Distribution has begun across major U.S. retail chains.
✅ In June 2025, Nestlé Health Science announced a $200 million investment in probiotic R&D facilities in New Jersey. The initiative strengthens its innovation pipeline. It supports advanced microbiome-based health solutions.
✅ In May 2025, BioGaia USA introduced chewable probiotic tablets for children. The product is designed to support immune and digestive health. It reflects growing demand in pediatric nutrition.
Japan: Recent Industry Developments
✅ In July 2025, Yakult Honsha launched a next-generation probiotic drink enriched with dual-strain formulations. The product focuses on boosting immunity and gut balance. It will be rolled out nationwide.
✅ In June 2025, Morinaga Milk Industry announced clinical trial results supporting the efficacy of its BB536 strain. The study highlights benefits for elderly gut health. The findings are expected to drive new product launches.
✅ In May 2025, Kirin Holdings expanded its iMUSE probiotic brand to include functional beverages targeting fatigue recovery. The expansion strengthens Kirin's positioning in functional food innovation.
Probiotics Market Key Companies:
The report profiles leading players shaping the Probiotics Market, including:
Koninklijke DSM N.V., Evolve BioSystems, Inc., Nature's Bounty Co., Lifeway Foods, Inc., Danone S.A, Yakult Honsha Co., Ltd., BioGaia AB, CHR. Hansen Holding A/S, Lallemand Inc., and The Procter & Gamble Company.
These companies are adopting strategies such as product launches, mergers & acquisitions, and partnerships to expand their market footprint.
Comprehensive Market Segmentation
The Probiotics Market has been segmented to provide a clear understanding of its structure and dynamics. The report categorizes the market by product type, application, end-user industry, and region, offering detailed insights into each segment's growth potential. This segmentation helps stakeholders identify key opportunities, evaluate demand patterns, and develop targeted strategies to strengthen their market position.
By Ingredients (Bacteria, Yeast), By End-Use (Human, Animal), By Application (Food and Beverages, Dietary Supplements, Animal Feed), By Distribution Channel (Online, Offline)
Regional Outlook Highlighting Growth
• North America: Expected to dominate the Probiotics market due to high technology adoption and strong industry presence.
• Europe: Witnessing steady growth in Probiotics market, supported by sustainability initiatives and regulatory support.
• Asia-Pacific: Anticipated to be the fastest-growing region in the Probiotics Market, led by rising demand in China, India, and Japan.
• Latin America & Middle East/Africa: Emerging Probiotics markets offering untapped opportunities, particularly in Probiotics.
Looking for in-depth insights? Grab the full report: https://www.datamintelligence.com/buy-now-page?report=probiotics-market
FAQ
✅ What is the forecasted CAGR of the global probiotics market?
✅ Which product formats are driving the most demand for probiotics?
✅ Which companies hold the largest share of the probiotics market?
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