British Agency Juice Invited to Speak at Flagship UK-China Investment Forum at CIFIT 2025

Juice, the independent UK creative agency, has been officially invited to speak at the China International Fair for Investment and Trade (CIFIT), taking place this September in Xiamen, Fujian Province.
This year, the United Kingdom has been named Guest Country of Honour at CIFIT - China's most prominent platform for global investment and trade. The UK Pavilion, themed "Invest in GREAT '英'明投资," will spotlight British leadership in innovation, sustainability, and professional services. It will also promote deeper commercial collaboration between the UK and China across sectors including clean energy, life sciences, financial services, and the creative industries.
As part of the UK Government's official programme, Juice will speak at the flagship forum UK Professional Services Empowering Chinese Enterprises Going Global: From 'Going Out' to 'Rising Up'. Co-hosted by the UK Department for Business and Trade and the Xiamen Municipal Bureau of Commerce, the event will bring together top Chinese companies and UK professional service providers to explore global market entry strategies.
Alex Jupp, Client Partnerships Director at Juice, will deliver a session titled "Winning Hearts and Minds in the UK", offering practical insight on how Chinese brands can build trust, connect with audiences, and scale effectively in one of the world's most competitive consumer markets.
"Chinese brands are no longer just expanding overseas. They're aiming to lead - and doing that in the UK takes more than scale," said Alan Poole, CEO of Juice. "It takes clarity, cultural fluency and creativity that resonates. We're proud to represent the UK's creative industries and share how smart branding can unlock real global growth."
"It's an honour to speak at CIFIT," added Alex Jupp. "We've worked with brands like OMODA JAECOO and Chery to help them build confidence in the UK market. From product storytelling to dealer enablement, we know what makes a difference."
A spokesperson Becky Zhu, Senior Trade and Investment Officer of Creative Industries, East China Department for Business and Trade added: "Juice represents the very best of the UK's creative and professional services sector. Their experience working with ambitious Chinese brands to localise and grow in the UK makes them a valuable voice at CIFIT this year. We're delighted to have them on the ground in Xiamen."

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About Juice
Juice is an award-winning UK creative agency specialising in brand, digital, and content. For over 20 years, Juice has helped both iconic and fast-growing brands expand across the UK and global markets. Clients include BMW, MINI, IHG, Highland Spring, BCG, and Chery Group's OMODA and JAECOO. The agency's work blends strategy, insight and creativity to deliver ideas that don't just move markets - they move people.
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This release was published on openPR.