Highland Spring declares that 'Nature Makes Us' with compelling new OOH campaign

Creative agency JUICE unveils a high-impact outdoor campaign across London and Birmingham to connect urban audiences with the uplifting power of nature.
Highland Spring, the UK's no.1 bottled water brand, has launched a new Out-of-Home campaign that brings the tranquillity and beauty of the Ochil Hills in Scotland to some of the UK's busiest urban spaces. Titled "Nature Makes Us", the campaign uses expansive natural imagery and emotional storytelling to offer city dwellers a refreshing moment of calm - and a reminder of the natural, majestic and striking home of Highland Spring water.
Spanning premium billboard sites in London, the South East and the Midlands - including Birmingham and Oxford - alongside a nationwide retail partnership with WHSmith, the campaign blends bold simplicity with emotional resonance. At its heart is a striking image of the Ochil Hills - the protected, organic land around the source of Highland Spring water - paired with the line "Nature Makes Us." The work positions the brand as more than just hydration: it's a daily dose of nature, wherever you are.
"We wanted to bring nature into the everyday lives of busy urbanites in a way that genuinely lifts your mood," said Helen Gibbs, Creative Director at JUICE. "It's a campaign about emotional restoration, the kind you get from nature - even when you can't physically escape to it."
The campaign taps into growing consumer desire to escape into nature, with early research showing a strong emotional uplift and brand warmth. Highland Spring has seen significant momentum, and has been named one of The Grocer's Top 50 UK brands and has solidified its position as the number one bottled water brand by volume for the seventh successive year.
"This campaign reflects the unique and distinct brand positioning of Highland Spring - grounded in nature, but increasingly relevant to modern lives," said Nic Yates, Marketing Director at Highland Spring. "It's part of our mission to drive consumer desire for our crisp, pure and refreshing spring water, all while providing a momentary escape from their busy lives through the restorative effect of nature."
The OOH activation is part of a wider brand ambition to solidify Highland Spring's category-leading position and accelerate brand awareness and engagement. Find out more here www.itsjuice.com

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This release was published on openPR.