Prebiotic Ingredients Market - Global Market Share 2018

Human digestive health hinges on the number of good bacteria present in the human gut at any point of time. These bacteria although good for human health, are constantly under attack from acids, other bacteria and the human immune system. To enable their continued growth and multiplication, some fibers which are indigestible by the human gut are incorporated into food and dietary supplements. These fibers act as food for the bacteria and enable a healthy number of them to be present in the gut and aid digestion. Probiotics (bacteria themselves) have achieved better popularity due to marketing strategies but researchers believe that prebiotics are just as important for these bacteria to thrive and this has caused a slow shift of perspective towards prebiotics in recent times. Prebiotic fibers are found in most natural foods such as asparagus, garlic, onion and others. Rising concerns for gut health, increased use in dairy products, growing trend of sugar, fat and calorie reduction and other such factors are driving the market forward at a phenomenal pace. At the same time, increasing consumer awareness about these products, affordable pricing and such other factors provide potential opportunities for healthy growth.

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The major types of prebiotic ingredients are galacto-oligosaccharides which are synthetically prepared, naturally derived ingredients such as fructo-oligosaccharides (FOS), inulin, mannan oligosaccharides (MOS) and other natural ingredients that include chicory fructans, xylo-oligosaccharide (XOS), resistant starch prebiotics, etc.

Prebiotics are mainly used in segments such as food and beverages, dietary supplements and animal feed. Dairy products are the largest application market for prebiotic ingredients and along with cereals, baked food, fermented meat products, dry food products and others make up the largest revenue sector. Dietary supplements are one of the fastest growing segments and are expected to play a major role in revenue generation in the coming years. With increased efforts at innovation, research and development and new product releases, the animal feed segment has also been viewed as a potentially lucrative area for prebiotic ingredients.

Rising revenues from sale of prebiotic ingredients can be attributed mainly to increasing concerns for gut health, growing demand from the dairy industry, strong market in Europe for prebiotics and other such factors. On the other hand, greater market visibility for probiotics, lack of marketing standardization for prebiotics, regulations & legislations are some of the most compelling factors holding back growth of prebiotic ingredients in the market. However potential remedies such as developing consumer awareness on the benefits of prebiotics, affordable pricing in order to exploit emerging markets and adopting innovative marketing strategies are expected to provide new opportunities for the prebiotic ingredients market to grow.

Some of the notable companies that manufacture prebiotic ingredients are Abbott Laboratories, BENEO-Orafti SA, Bright Food (Group) Corporation Limited, Cargill Incorporated, Cosucra Groupe Warcoing SA, Kraft Foods Group, Inc., FrieslandCampina Domo, Jarrow Formulas, Inc., Parmalat S.p.A., Roquette Freres, Royal Cosun, and Yakult Honsha Co. Ltd.

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