Facial Tissues Industry Outlook 2025-2029: Market Set to Cross $14.76 Billion Milestone

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How Large Will the Facial Tissues Market Size By 2025?
In recent times, the facial tissues market has seen vigorous growth. By 2025, it is projected to expand from $10.79 billion in 2024 to $11.56 billion, indicative of a 7.1% compound annual growth rate (CAGR). Factors contributing to the historic period of growth include sanitation consciousness, ease of availability, an increase in disposable income, as well as strategic marketing and branding. Seasonal allergies and diseases have also played a significant role in this growth.

How Big Is the Facial Tissues Market Size Expected to Grow by 2029?
Expectations are high for the facial tissues market to witness robust growth in the coming years, as it's projected to surge to $14.77 billion by 2029, with a compound annual growth rate (CAGR) of 6.3%. This anticipated growth during the forecast period can be linked to the eco-conscious and sustainable demand, increased health consciousness, customization and individualization, market growth in emerging regions, and evolving consumer tastes. The significant trends expected during the forecast period encompass sustainable materials, tissues with anti-viral and anti-bacterial features, designer and limited edition tissues, compact-sized packaging, as well as intelligent packaging and dispensers.

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Which Key Market Drivers Powering Facial Tissues Market Expansion and Growth?
The escalation in bacterial and viral infectious diseases has stimulated an increasing need for sterilized, antibacterial, and anti-viral facial tissues. These tissues undergo sterilization during production to inhibit the proliferation of harmful microbes. The specialised antibacterial and antiviral facial tissues are embedded with corresponding agents to neutralize bacteria in colds and flu viruses in coughs, sneezes, or nasal discharges to avoids viral transmission to others. To illustrate, the Statens Serum Institut, a research institution based in Denmark, reported that the incidence of invasive pneumococcal disease surged from 553 cases in 2022 to 622 cases in 2023. Similarly, the Australian Bureau of Statistics, a government agency in Australia, reported that influenza cases rose from 426 in 2022 to 598 in 2023, accompanied by an increase in associated fatalities. Hence, the upsurge in the cases of bacterial and viral infectious diseases is propelling the facial tissues market.

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Which Fast-Growing Trends Are Poised to Disrupt the Facial Tissues Market?
Leading businesses in the facial tissue sector are creating cutting-edge products such as the Bonterra line to optimally serve their customers. The Bonterra collection features unique and eco-conscious home paper products, including bathroom tissue, paper towels, and facial tissue for domestic use. For example, Kruger Products, a paper mill firm based in Canada, introduced their Bonterra tissue line to the Canadian market in March 2022. The collection, made from 100% recovered paper boasting an FSC certification, comes in packaging devoid of plastic. The introduction of the Bonterra line represents one of the latest developments in the facial tissue sector, a market influenced by evolving consumer tastes and a growing demand for environmental-friendly, handy, and efficient facial tissue items.

What Are the Emerging Segments in the Facial Tissues Market?
The facial tissues market covered in this report is segmented -

1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Super markets And Hyper markets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues

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Who Are the Global Leaders in the Facial Tissues Market?
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

Which are the Top Profitable Regional Markets for the Facial Tissues Industry?
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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