Gut Health Probiotic Supplements Market 2025 - Growth Outlook, Infant Probiotics Boom & Regional Trends

The Gut Health Probiotic Supplements Market is primed for vigorous expansion, with a strong 11.1% CAGR projected from 2024 through 2031. This surge is being driven by rising consumer health consciousness, growing concerns over prevalent gut issues, such as diarrhea, constipation, and IBS, and a broader shift toward preventive wellness and immune support. While North America remains the largest market, the Asia-Pacific region is experiencing the fastest growth, thanks to evolving lifestyles and increasing health awareness.

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Latest Industry Developments in the Gut Health Probiotic Supplements 2025

In August 2025, Surge in Baby Probiotics Amid Health Concerns: New research reveals that most U.S. infants lack key gut bacteria especially Bifidobacteria, including the crucial B. infantis strain, which aids breast milk digestion and is linked to lower risks of allergies and asthma. This has ignited growth in probiotic and prebiotic products targeting babies. However, these supplements are not FDA-regulated, raising safety concerns, especially in light of a 2023 preterm infant incident. Experts urge parents to consult pediatricians and choose only clinically backed products.

In July 2025, Evidence-Based Guide to Probiotics Launched in the UK: A new app and website developed by nutrition scientists including researchers from the University of Reading, Leeds, and King's College London now help consumers navigate the probiotics market. Only products supported by rigorous clinical trials and regulatory safety approvals are included. The guide is regularly updated and emphasizes matching specific strains to conditions like IBS, constipation, or antibiotic-associated diarrhea.

In June 2025, Probiotics May Help Improve Mood: A recent study published in npj Mental Health Research found that in healthy adults, a daily probiotic blend (nine bacterial strains) modestly reduced negative mood by the second week, even though standard psychological measures didn't capture the change. While promising, the study had limitations such as small sample size, short duration, and lack of microbiome tracking. Researchers advocate for more robust and long-term studies.

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M&A Activity in Gut Health Probiotic Supplements 2025

• In July 2025: Health-Ade Kombucha acquired by Generous Brands (Butterfly Equity)
Health-Ade, a U.S. kombucha producer celebrated for its gut-health-enhancing beverages, was sold for $500 million, with sellers First Bev and Manna Tree Partners retaining minority stakes.
• In June 2025: Danone acquires The Akkermansia Company
Danone, under its "Renew" strategy, acquired The Akkermansia Company, a developer of the next-generation probiotic strain Akkermansia muciniphila MucT to strengthen its gut health portfolio.

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Gut Health Probiotic Supplements Market Trends and Growth Opportunities 2025

North America (US & Canada): Over the past three months, brands expanded probiotic use occasions via lifestyle campaigns (e.g., Bio-K's 30-day challenge) and high-margin retail formats like chewables and shelf-stable capsules. Clinical interest in microbiome links to GI health and immunity is rising, but consumers demand strain transparency, CFU stability data, and third-party verification.

Europe: Demand remains steady but cautious due to strict health-claim regulations. Recent focus is on post-biotics, synbiotics, and targeted GI formulations (IBS, bloating). Opportunities include premium positioning through clinical trials, clean-label sourcing, and partnerships with local clinical sites to meet EU claim standards.

Asia-Pacific (India, China, SEA, Australia): India's probiotics market nearly doubled in five years to ~₹2,070 crore in 2025, driven by growing gut-health awareness and expanded retail reach. Across APAC, recent launches highlight dairy/fermented formats and affordable sachet/capsule SKUs. Opportunities include scale low-cost, clinically credible products for pharmacy/modern trade; pursue co-branded dairy and RTD collaborations.

Latin America & MENA: Markets are expanding from a low base, mirroring APAC trends in value formats (powders, sachets) and urban wellness adoption. Opportunities are corporate wellness programs and private-label deals with regional distributors.

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