Sports Betting Market Update: U.S. Dominance, Japan's Grey Market, and B2B Growth

Sports Betting Market is growing at a CAGR of 11.5% in the forecast period (2024-2031). As per DataM Intelligence Database.

Sports betting market - the industry covering all activity, platforms, and services enabling wagers on sporting events. This includes retail (in-venue) sportsbooks, online/mobile sportsbooks, pools and parimutuel wagering, fantasy/simulated betting products, and B2B suppliers (odds/data providers, risk managers, payment processors, affiliate/marketing services). It spans regulated domestic markets, offshore/grey online activity, and ancillary technologies that support betting.

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☛ Sports Betting Industry News:

✦ United States

↬ Revenue and handle remain large but fluctuate seasonally with billions of dollars in legal wagers processed monthly.

↬ Microbets and "first-pitch" style wagers face increased scrutiny after high-profile sports integrity investigations.

↬ Policy debates intensify with new proposals targeting affordability checks, advertising restrictions, AI use in betting, and bans on college-player props.

↬ Responsible gambl!ng in focus as data shows rising financial harm indicators among a portion of bettors.

✦ Japan

↬ Authorities cracked down on offshore/illegal online cas*no sites targeting Japanese users, increasing enforcement and site blocking.

↬ Integrated Resort (IR) and cas*no projects progress while balancing tourism growth with efforts to curb illegal online gambl!ng .

↬ Grey-market betting remains significant with online wagers estimated in the trillions of yen annually.

☛ Sports Betting Market Forces Driving Future Growth

↬ Mobile-first adoption drives growth, with spikes around major sports seasons and marquee events.

↬ Regulatory tightening in multiple jurisdictions focuses on specific bet types, advertising, and offshore site blocking.

↬ Shift toward B2B technology and data monetization as sportsbooks demand advanced odds feeds, live data, and AI-driven personalization.

↬ Grey market persistence in regions with limited domestic regulation, especially Japan.

↬ Stricter payment and anti-money laundering (AML) measures impacting customer onboarding and transaction flows.

☛ Business Opportunities:

↬ Reg-tech & compliance platforms - age verification, KYC/AML tools, geo-fencing, and real-time responsible-gambl!ng monitoring.

↬ B2B data & live-odds services - premium feeds, AI pricing engines, micro-liquidity management.

↬ Alternative payment solutions - secure wallet systems, prepaid products, and bank transfer integrations.

↬ Responsible-gambl!ng analytics - affordability checks and early-warning systems for at-risk bettors.

↬ Japan-focused regulatory advisory - helping companies navigate IR processes, local gaming culture, and online restrictions.

↬ Compliance-led affiliate marketing - age-gated, transparent campaigns aligned with tightening ad rules.

☛ Investment Analysis:

☛ Attractive Features:

↬ Large and growing U.S. market with mobile channels driving scalable revenue.

↬ High-margin B2B segments (data, odds, compliance tools) with long-term contracts and switching costs.

☛ Key Risks:

↬ Regulatory changes can quickly reduce available bet types or increase taxes.

↬ Integrity scandals may trigger public backlash and stricter oversight.

↬ Payment/AML restrictions could raise acquisition costs and slow growth.

↬ Grey-market competition in Japan complicates legal monetization.

☛ Metrics to Watch:

↬ Monthly active users, handle per user, gross gaming revenue margin, CAC, LTV, churn rates, jurisdictional exposure, and responsible- gambl!ng incident rates.

☛ Valuation Note:

↬ B2B tech providers tend to trade at higher, more stable multiples than retail operators.

↬ Firms with diversified geography, regulatory expertise, and strong compliance systems are better positioned.

☛ Sports Betting Market: Industry Giants and Emerging Leaders:

Flutter Entertainment Plc, bet365, Betsson AB, Churchill Downs Incorporated, Entain PLC, 888 Holdings Plc, IGT, Kindred Group PLC, Sportech PLC, and William Hill Plc.

Research Methodology

Our research methodology employs a dual approach, combining qualitative insights with rigorous quantitative analysis to provide comprehensive and reliable market intelligence. The process begins with thorough secondary research, drawing from trusted industry publications, proprietary databases, and credible market sources. This is further enhanced by focused primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Sports Betting Market:

By Type: Fixed Old Betting, Exchange Betting, Line -In-Play, Daily Fantasy, E-Sports Betting, Pari-Mutuel, Others.

By Platform: Online, Offline.

By Sports: Cricket, Football, Baseball, Basketball, Hockey, Racing, Others.

☛ This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, Market Access, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Top-down and bottom-up approach for regional analysis

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☛ Regional Analysis for Sports Betting Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Sports Betting Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Sports Betting Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Sports Betting Market?
➠ What sales, marketing, and distribution channels are used globally?

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