Press release
Global Hair Oils Market to Reach USD 23.5 Billion by 2034, Driven by Shift to Natural and Preventive Hair Care
The COVID-19 pandemic accelerated the move toward at-home self-care, boosting demand for nourishing and multipurpose hair oils. Consumers have increasingly turned to products addressing dandruff, thinning hair, and split ends, favoring both traditional oils such as coconut, amla, and castor, as well as premium botanical oils like argan, jojoba, and macadamia. Brands including Parachute, Dabur Amla, and OGX Argan Oil reported double-digit sales growth in 2023-2024 as customers sought solutions for scalp nourishment and frizz control.
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Innovation is playing a major role in market expansion. Leading companies are introducing hair oils enhanced with herbal extracts, vitamins, and peptides to target specific needs such as anti-dandruff care, faster hair growth, and UV protection. L'Oréal's Elseve Dream Lengths bi-phase leave-in oil, enriched with castor oil and vitamins, gained popularity across Europe and Asia in 2024. At the same time, indie brands like The Ordinary and Briogeo have brought lightweight, silicone-free oils to consumers with all hair types, including those with sensitive scalps.
The market is also seeing a strong shift toward clean, vegan, and cruelty-free offerings. In 2024, Garnier Fructis Pure Clean Hair Oil became one of the first widely available options certified as vegan and packaged in 100% recycled PET, attracting eco-conscious buyers in Europe and the U.S.
Regional Landscape section of the Hair Oils report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region.
The various regions analyzed in the report include:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
E-commerce and social media are now central to sales and brand awareness. In China, platforms such as Alibaba's Tmall and JD.com listed more than 1,500 hair oil products in 2024, supported by livestream product demonstrations and expert recommendations. In the Middle East and Africa, brands like Vatika have introduced region-specific heritage oil lines, including cooling scalp oils designed for hot climates.
Personalization is another emerging trend. Global manufacturers are investing in scalp research and digital diagnostic tools to help consumers find the right product. Unilever's "Scalp Mastery" tool, launched in 2024 in collaboration with hair specialists, links personalized oil recommendations to scalp microbiome health.
Hybrid and multifunctional formats are also gaining popularity, with oils that can be used as pre-shampoo treatments, overnight masks, or leave-in conditioners. These versatile products are particularly appealing to premium consumers seeking convenience without compromising results.
With ongoing product innovation, rising demand for natural solutions, and growing influence of digital platforms, the hair oils market is set for sustained growth. Industry leaders are focusing on transparency, sustainability, and proven results to meet evolving consumer expectations and set new benchmarks for quality and performance.
The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Hair Oils market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic
L'Oreal
Unilever
Dabur.com
Procter & Gamble
CavinKare Group
Coty Inc.
Marico
Johnson & Johnson Services, Inc.
Sephora USA, Inc.
Natural Supply Co.
The report bifurcates the Hair Oils market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.
Hair Oils Market Market Segmentation Analysis
By Product Type Outlook (Revenue, USD Billion, 2021-2034)
Coconut Oil
Argan Oil
Almond Oil
Castor Oil
Amla Oil
Olive Oil
Herbal Oils
Others
By Application Outlook (Revenue, USD Billion, 2021-2034)
Hair Nourishment
Hair Growth
Anti-Dandruff
Hair Strengthening
Multi-Purpose
Others
By Distribution Channel Outlook (Revenue, USD Billion, 2021-2034)
Supermarkets/Hypermarkets
Specialty Stores
Online Retail
Pharmacies/Drug Stores
Others
By End-User Outlook (Revenue, USD Billion, 2021-2034)
Women
Men
Children
Unisex
To know more about the report @ https://www.emergenresearch.com/industry-report/hair-oils-market
About the Report
This market overview highlights current trends, growth drivers, and innovations shaping the global hair oils industry between 2024 and 2034. It reflects insights from leading brands, product developments, and regional market dynamics influencing consumer preferences worldwide.
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