UAE Watch Market to Reach US$ 596.21 Million by 2033, Driven by Luxury Demand and Smartwatch Adoption

UAE Watch Market Analysis

The UAE watch market is expected to expand appreciably, as estimates indicate growth from around US$410.05 million in 2024 to around US$596.21 million by 2033. The expansion works out to a compound annual growth rate (CAGR) of 4.79% from 2025 to 2033. A number of underlying drivers are fuelling this trend, including growing consumer demand for luxury and smartwatches, rising disposable incomes, and enhancing interest in high-end timepieces in the region.

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UAE Watch Market Outlook

A watch is a wrist-worn time-keeping device that, besides playing the functional role of displaying time, is also used as a fashion accessory as well as a status symbol. Watches are very popular in the UAE, indicating the luxury-loving and high-tech preference of the region. The fast-paced lifestyle of the UAE, a blend of tradition and modernity, has led to an increased demand for smartwatches as well as luxury watches.

Watches in the UAE tend to be viewed as more than mere functional timepieces; they are viewed as a necessary accessory that enhances personal taste and reflects prosperity. Most consumers within the region spend their money on luxury brands that feature elaborate designs and technical expertise, adding to the demand for these timepieces. The increased popularity of smartwatches has also attracted the attention of technology enthusiasts, mixing utility with fashion. As consumer interest in premium products grows and disposable incomes rise, watches are becoming increasingly popular among different demographics in the UAE.

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UAE Watch Market Trends

Growing Demand for Luxury Watches

Luxury watches are a leading trend in the UAE watch market because of the wealth of consumers in the country and high demand for premium brands. High-net-worth consumers and travelers are attracted to Swiss-produced watches, limited series, and luxury watches as symbols of status. The market is favored by duty-free areas, luxury shopping malls, and a very active culture of gifting, especially during the holiday seasons. Luxury watch brands also perform special launches and partnerships to appeal to collectors, further solidifying the UAE reputation as a leading market for high-end and collectible watches. June 2025, Chalhoub Group, a luxury goods retailer based in the UAE, has recently opened new Oliver Peoples and Persol stores in Abu Dhabi's Galleria Mall. The company owns ten brands and operates over 950 stores, featuring more than 400 international luxury brands. Recently, it has expanded into watches, jewellery, and eyewear. CEO Michael Chalhoub noted the opening of 39 stores across the Middle East in 2025.

Rising Demand for Smartwatches

Smartwatches are experiencing swift growth in the UAE as tech-conscious consumers look to wearable technology devices that bridge functionality and fashion. Fitness tracking, health tracking, and phone connectivity features attract youth and urban segments. Top international brands are launching luxury and fashion-driven smartwatches to occupy market share. The trend fits with the nation's growing interest in well-being and fitness lifestyles. In addition, robust online shopping presence and marketing efforts by technology firms are further pushing the use of smartwatches in the UAE. November 2024 - Samsung Gulf Electronics has released news that further health monitoring features are now available on Galaxy Watch devices in the broader Gulf, further broadening the number of tools users in Qatar, Kuwait, Oman and Bahrain have access to. This growth demonstrates Samsung's dedication to empowering consumers throughout the region with sophisticated health-monitoring tools, allowing them to gain more control over their well-being and health.

Shift Towards Online Watch Sales

The UAE watch market is seeing a significant movement towards e-commerce as customers welcome digital convenience. Online stores and brand websites provide broad collections of watches, competitive discounts, and home delivery. The COVID-19 pandemic accelerated this transition, and the trend continues as digital payment methods and virtual try-on technologies enhance the online shopping experience. Social media marketing and influencer promotions also drive consumer interest in new launches and luxury timepieces, making the online channel an increasingly important segment for watch sales in the UAE.

Rising Influence of Fashion-Driven Watches

Fashion watches are gaining traction among young consumers in the UAE, focusing more on design and price rather than conventional functionality. Designs that are sleek, colorful, and fashionable are in high demand, particularly among millennials and Gen Z. Celebrity promotions, seasonal collections, and collaborations with fashion brands also fuel this trend. Fashion watches are popular as gift items because they are versatile and less expensive than luxury watches. This section is aided by the availability of overseas brands in shopping malls and increasing online availability.

Growth Drivers for the UAE Watch Market

Duty-Free Shopping and Expanding Tourism

Tourism is a key driver for watch sales in the UAE, particularly in the cities of Dubai and Abu Dhabi. Tourists buy luxury watches as souvenirs or investments, while duty-free availability at airports and upscale malls further drives demand. High-end activities, such as jewelry fairs and shopping events, lure international tourists and watch collectors. The arrival of international tourists also fortifies the luxury brand's hold on shopping centers. With tourism slowly recovering and growing further, it remains one of the main drivers for the UAE watch industry. December 2024, Dubai Duty Free opened its first REKLAIM boutique, showcasing premium pre-owned timepieces and handbags. There is a second store in the Concourse B watches store, and another in Concourse D will open later this month.

Growing Disposable Income and Upscale Lifestyle

Steeped in luxury lifestyles and high-income groups, the UAE also has a strong expat community that fuels constant demand for high-end and mid-range watches. Higher disposable income consumers perceive watches as fashion items, investment pieces, and lifestyle accessories. Market trends are highly driven by gifting at weddings, Eid, and business events. Wealthy buyers prefer luxury brands, whereas mid-income consumers increasingly opt for fashionable or smartwatches. This ascending lifestyle trend, combined with ongoing brand promotion and product development, guarantees steady growth for the UAE watch industry across several consumer segments.

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Growing Use of Wearable Technology

Wearable technology uptake is a key growth driver in the UAE watch market, driven by the growing popularity of smartwatches. Shoppers look for multi-feature devices that monitor fitness, track health, and are easily compatible with smartphones. Players like Apple, Samsung, and Garmin lead this space, appealing to tech-savvy consumers. The government's emphasis on health consciousness and wellness initiatives indirectly fuels this expansion. Younger consumers and professionals also opt for smartwatches because they offer contemporary functionality alongside aesthetics. The incorporation of new functionality like ECG monitoring and contactless payments drives the demand further.

Strong Retail and E-Commerce Infrastructure

The UAE's strong retail environment and increasing e-commerce presence are major contributors to market expansion. Luxury malls, duty-free outlets, and specialty watch stores provide visibility for global brands. And online channels offer convenient access to a large selection of watches at competitive prices and delivery options. The use of omnichannel approaches, including "click-and-collect" services, improves consumers' shopping experiences. Seasonal promotions, loyalty schemes, and online offers prompt increased volumes of sales, supporting both offline and online retail as robust pillars of the growth of the UAE watch market.

UAE Smart Watch Market

The UAE smartwatch market is developing dramatically as more consumers adopt wearable technology for health monitoring, fitness, and lifestyle convenience. Urban tech-savvy consumers, young adults, and fitness enthusiasts represent the target customer base. Global brands like Apple, Samsung, and Huawei lead the market, providing high-end smartwatches with sophisticated health capabilities, GPS, and fluid smartphone connectivity. The trend is driven by increasing health consciousness, demand for multipurpose devices, and the nation's emphasis on digitalization. Retail outlets and online channels combined fuel this segment, so that smartwatches are an active growth segment in the UAE.

Overview of the Watch Market in Northeast UA

The Northeast UAE watch market, including zones such as Ras Al Khaimah and Fujairah, is progressively growing with increasing urbanization, tourism growth, and expansion in retail infrastructure. Luxury watch sales are focused in the major cities, but mid-range and fashion watches have consistent demand in this territory. Locals demand fashionable, rugged, and affordable watches, whereas tourists seasonally contribute to sales. Retail outlets, malls, and websites are enhancing access to an array of global brands. The growth in the market is also driven by growing disposable income as well as improving consumer interest in fashion accessories. Sept 2022, Dubai Investments is constructing Danah Bay, a Dh1 billion beachfront mixed-use development on Al Marjan Island in Ras Al Khaimah. Spreading over 90,000 square meters, it will include townhouses, villas, seafront apartments, a 300-room four-star resort, and retail outlets.

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