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Unlocking Opportunities in the Virtual Reality In Tourism Market: 2025-2034 Forecast Report
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What Will the Virtual Reality In Tourism Industry Market Size Be by 2025?_x000D_
The size of the virtual reality market within the tourism sector has experienced considerable growth in the last few years. The market, which was valued at $5.44 billion in 2024, is expected to reach $7.53 billion in 2025, posting a compound annual growth rate (CAGR) of 38.5%. The augmentation during the historical timeframe can be ascribed to factors like enhanced internet access, proliferation of mobile devices, influence of the gaming industry, emergence of social media platforms, and early utilization in the entertainment sector._x000D_
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What's the Long-Term Growth Forecast for the Virtual Reality In Tourism Market Size Through 2029?_x000D_
The tourism market in virtual reality is anticipated to witness considerable growth in the coming years, with estimations predicting a rise to $27.5 billion in 2029, at a compound annual growth rate (CAGR) of 38.2%. This growth throughout the projected period can be attributed to factors like the increasing demand for tailored experiences, growth in expendable income, proliferation of 5G networks, expanding virtual events, as well as heightened awareness about VR applications. Upcoming trends for this forecast period involve incorporating AI into VR, tech-tourism sector partnerships, the production of VR content applicable for cultural heritage sites, growing VR-based tourism education programs, and an increase in virtual tours for locations that are hard to access._x000D_
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What Are the Key Growth Drivers Fueling the Virtual Reality In Tourism Market Expansion?_x000D_
The continual rise in the need for travel and tourism is believed to fuel the expansion of the virtual reality sector within the tourism market. Growth in disposable income, the easing of travel limitations, and an increased interest in distinctive experiences contribute to the escalating demand for travel and tourism. Virtual reality features in travel and tourism services allow would-be travelers to virtually explore various places, accommodation options, and tourist spots prior to booking. This provision aids them in better decision-making and boosts their trust in their selected options. For example, data from the Office for National Statistics, a UK department, shows that foreign visits to the UK escalated to 3.0 million in June 2022, which depicts an upsurge compared to 2.8 million visits in May 2022. Thus, the burgeoning demand for travel and tourism is stimulating the virtual reality in tourism market's progression._x000D_
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What Are the Key Trends Driving Virtual Reality In Tourism Market Growth?_x000D_
Key players in the virtual reality tourism market are concentrating on groundbreaking solutions like virtual interactive portals to boost immersive travel experiences. A virtual interactive portal is a digital platform that offers immersive, interactive experiences, allowing individuals to delve into and engage with virtual settings or content. For instance, in February 2024, the Tokyo Metropolitan Government (TMG) in partnership with the Tokyo Convention and Visitors Bureau, Japan's official destination marketing and management agency, rolled out the Hello! Tokyo Friends platform on Roblox. This platform provides a virtual reality experience wherein users can immerse themselves in Tokyo's cultural and historical landmarks. They can explore contemporary landmarks such as the Tokyo Tower and Shibuya Scramble Crossing through enjoyable activities like treasure hunts and games, with future proposals to incorporate settings from the historical Edo period. Concurrently, the Tokyo Hunt App fuses augmented reality with real-world exploration, permitting users to take AR photos with virtual characters at landmarks like the Hachiko Statue and Asakusa Kaminarimon Gate. The app promotes visits to certain city checkpoints to amass emblems for redemption in the virtual world._x000D_
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How Is the Virtual Reality In Tourism Market Segmented?_x000D_
The virtual reality in tourism market covered in this report is segmented - _x000D_
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1) By Type: 3 Dimension (3D), 4 Dimension (4D), Other Types_x000D_
2) By Device: Head-Mounted Displays (HMDs), Smartphones, Consoles, Personal Computers (PCs)_x000D_
3) By Platform: Android, iPhone Operating System (IOS), Windows, Macintosh Operating System (Mac OS)_x000D_
4) By Application: Travel Agency, Hotel, Tourist Attractions, Entertainment, Education, Retail, Healthcare_x000D_
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Subsegments:_x000D_
1) By 3 Dimension (3D): 3D Virtual Tours, 3D Interactive Destinations, 3D Hotel Room Previews _x000D_
2) By 4 Dimension (4D): 4D Themed Experiences, 4D Virtual Tours With Sensory Enhancements _x000D_
3) By Other Types: Augmented Reality (AR) Experiences, Mixed Reality (MR) Experiences, Haptic Feedback VR Experiences_x000D_
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Which Companies Are Leading the Charge in Virtual Reality In Tourism Market Innovation?_x000D_
Major companies operating in the virtual reality in tourism market are Alphabet Inc., Samsung Electronics, Microsoft Corporation, Sony Group Corporation, Lufthansa Group, Nokia Corporation, Marriott International, TUI Group, National Geographic, Thomas Cook, HTC Corporation, EON Reality Inc, YouVisit, VironIT, 3D Walkabout, VeeR VR, AirPano, Travel World VR LLC, VR IMMERSION LTD, VR Gorilla, Cyber Tours Ltd _x000D_
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Which Regions Are Leading the Global Virtual Reality In Tourism Market in Revenue?_x000D_
Asia-Pacific was the largest region in the virtual reality in tourism market in 2024. The regions covered in the virtual reality in tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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