Major Growth Driver Identified in 2025 Tissue Towel Market: Impact Of Hospitality Industry Growth On The Tissue Towel Market

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Tissue Towel Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the tissue towel market has seen substantial growth in the recent past. It is projected to expand from $28.13 billion in 2024 to $30.1 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.0%. Factors contributing to this growth during the historic period include an upsurge in urbanization, heightened consumer awareness about hygiene, rising disposable income, the growth of the hospitality and healthcare industries, and an upward trend in environmental sustainability.

Tissue Towel Market Size Forecast: What's the Projected Valuation by 2029?
The tissue towel market is anticipated to witness significant expansion in the upcoming years, surging to $38.94 billion by 2029 with a compound annual growth rate (CAGR) of 6.6%. Factors propelling this predicted growth include heightened awareness of hygiene amongst consumers, growing disposable incomes, urbanization, sustainable environmental trends, a flourishing hospitality sector, and broadening distribution networks. Foreseen market trends during this forecast period comprise the embrace of eco-friendly products, improvements in manufacturing technologies, creativity in tailor-made tissue towel products, the emergence of intelligent tissue towels, and the acceptance of antimicrobial and multi-purpose tissue towels.

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What Are the Drivers Transforming the Tissue Towel Market?
The growth of the tissue towel market is projected to be driven by the expansion of the hospitality sector. The hospitality industry, which covers a wide variety of services including accommodation, meals, and entertainment for guests and travelers, is growing due to an increase in global travel, higher consumer demands for quality and service, economic expansion, and the emergence of new tourist destinations and facilities. Tissue towels are in widespread use within this industry as they provide a sanitary, convenient, and single-use alternative for guests to dry their hands, thereby boosting overall cleanliness and guest satisfaction. For example, Eurostat, the European Union's statistical office based in Luxembourg, reported that approximately 719.0 million guests spent nights in short-stay accommodations booked via one of four leading platforms in 2023, showing a 20.5% increase from 2022. Hence, the growing hospitality sector is fuelling the tissue towel market.

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What Long-Term Trends Will Define the Future of the Tissue Towel Market?
Leading businesses in the tissue towel sector are concentrating on the creation of innovative goods, like recycled fiber tissue towels, in response to the growing consumer demand for products that are sustainable and eco-friendly. Recycled fiber tissue towels are single-use paper towels crafted from reused paper resources, designed for drying and cleaning purposes, and are widely used in areas such as kitchens, public lavatories, and bathrooms. For instance, Tork, a British company specializing in tissue and professional hygiene solutions and products, introduced in January of 2024, toilet paper and soft, efficient hand towels made from 100% recycled fibers. These products are manufactured solely from recycled paper materials, guaranteeing that their production doesn't necessitate the cutting down of any fresh trees. They offer efficient absorbency and durability for their required applications, such as personal hygiene or hand drying.

Which Segments in the Tissue Towel Market Offer the Most Profit Potential?
The tissue towel market covered in this report is segmented -

1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses

Subsegments:
1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels
2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels
3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels
4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels

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Which Firms Dominate the Tissue Towel Market by Market Share and Revenue in 2025?
Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group

Which Regions Offer the Highest Growth Potential in the Tissue Towel Market?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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