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Kitchen Towel Market Report 2024 - Kitchen Towel Market Trends, Growth And Analysis
Kitchen Towel Market
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According to The Business Research Company's, The kitchen towel market size has grown strongly in recent years. It will grow from $2.65 billion in 2023 to $2.8 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to household hygiene practices, population growth and urbanization, changing consumer lifestyles, rise of single-person households, growing awareness of health and safety.
The kitchen towel market size is expected to see strong growth in the next few years. It will grow to $3.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increased focus on sustainability, innovation in materials and designs, expansion of premium and specialty segments, e-commerce growth, increased health and hygiene concerns. Major trends in the forecast period include focus on quick-drying characteristics, integration of smart and functional features, growth of online retail channels, customization and personalization, health and safety standards compliance.
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Market Drivers and Trends:
Due to the growing lifestyle needs of the rising urban population, demand for high-quality home and personal care products has grown exponentially, thus driving the growth of the kitchen towels market. According to WHO, the global urban population grew by 1.84% in 2021 and is expected to grow by 1.63% per year between 2021 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.
Private labels offer low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.
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• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Koch Industries Inc., Nova Tissue Ltd., Procter & Gamble Co., Rodriquez Pty Ltd., Kimberly-Clark Corporation, Essity AB, WEPA Professional GmbH, Oji Holdings Corporation, Resolute Forest Products Inc., Hengan International Group Company Limited, Sofidel Group SPA, Clearwater Paper Corporation, Svenska Cellulosa AB, Metsä Tissue Group, Kruger Inc., Kruger Products L.P., Wausau Paper Corp., Accrol Group Holdings plc, Marcal Manufacturing LLC, MPI Papermills Inc., Renova - Fábrica de Papel do Almonda SA, Soundview Paper Company, Mercury Paper Inc., ABC Tissue Products Pty Ltd., National Paper Products Company, Towel Depot Inc., Selpak Automation Ltd., Cascades Inc., Aldar Tissues Ltd., Towel & Linen Mills Ltd.
Kitchen Towel Market 2024 Key Insights:
• The kitchen towel market size is expected to see strong growth in the next few years. It will grow to $3.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%.
• Rising Urbanization And Lifestyle Demands Fueling The Kitchen Towels Market
• Private Labels Embrace Emerging Trends: From Absorption To Eco-Friendly Goods
• Asia-Pacific was the largest region in the kitchen towel market in 2023
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