Corporate Conference Surge Boosts Party Product Rental Market Growth: Critical Driver Shaping the Party Product Rental Market in 2025

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Party Product Rental Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the party product rental market has seen swift expansion in the past few years. Its expansion is projected to continue, rising from $2.5 billion in 2024 to $2.81 billion in 2025, displaying a compound annual growth rate (CAGR) of 12.4%. Factors contributing to the growth during the historical period include economic circumstances, changes in consumer expenditure habits, variations in seasonal demand, advancements in rental system technology, and the intensity of competition.

Party Product Rental Market Size Forecast: What's the Projected Valuation by 2029?
In the upcoming years, a significant increase is expected in the party product rental market, growing to an estimated size of $4.44 billion in 2029 with a compound annual growth rate (CAGR) of 12.1%. This growth during the forecast period is a result of factors such as an increased number of events being hosted, affordability, convenience and variety as well as the growth of the event planning industry. Other contributing factors include urbanization leading to smaller living spaces and a rising trend in customization and personalization. The forecast period is expected to see trends such as expansion of the rental market, sustainable party supplies, and rental options for eco-friendly products. Other new trends include a rise in DIY party kits, themed party packages, and virtual party packages.

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What Are the Drivers Transforming the Party Product Rental Market?
The anticipated increase in corporate conferences and events is predicted to drive the expansion of the party product rental market. Corporate gatherings, which are designed to promote networking, skill improvement, and information exchange among personnel, clients, or industry professionals, are gaining increasing recognition. These events are important for networking, knowledge expansion, and the professional growth of businesses and individuals. Party product rental services for corporate conferences and events are essential for providing necessary equipment and facilities such as AV technology, furnishings, and decoration, ensuring the flawless execution of events and creating an environment conducive to networking and interaction. For example, an American Express Global Business Travel survey published in September 2023 revealed that 67% of companies forecast a rise in total event expenditure in 2024, compared to 65% in 2023. It also noted that 10% of these organizations expect their spending to increase by 11% or more. Further, about 70% of participants anticipate that attendee figures will revert to 2019 numbers by 2024, compared to 67% in 2023. Therefore, the surge in corporate conferences and events is expected to stimulate the expansion of the party product rental market.

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What Long-Term Trends Will Define the Future of the Party Product Rental Market?
Leading businesses in the party product rental industry are escalating their focus on personalized and theme-based event packages in order to meet changing customer tastes and establish an upper hand in the market. Personalized event packages comprise of ready-made sets of themed adornments designed to create a harmonious ambiance, which includes props, lights, and banners. For example, in September 2023, Wilton Brands LLC, an American baking and party product provider, launched a new range of Halloween kits intended to motivate bakers and party organizers during the fall season. These kits come with unique features like adjustable décor items, step-by-step guidelines, and thematic designs, enabling customers to organize unforgettable events effortlessly. The new introductions include a vampire decoration kit, skull-shaped sprinkles, tall Halloween sprinkles, and shimmer pumpkin icing ornaments, which supplement Wilton's existing collection of seasonal baking appliances, decoration kits, tools, icing, candy melts, sprinkles, and edible adornments. Wilton's products are ideal for parties, family get-togethers, or imaginative kitchen projects and promise to enhance any Halloween festivity.

Which Segments in the Party Product Rental Market Offer the Most Profit Potential?
The party product rental market covered in this report is segmented -

1) By Type: Audiovisual, Beverage Servers, Cooking Equipment, Flooring And Staging, Lighting, Other Types
2) By Application: Corporate Functions, Family Events, Non Governmental Organization (NGOs)
3) By Customer: Individual Consumers, Event Planners, Corporate Clients, Government And Municipalities, Caterers And Catering Services

Subsegments:
1) By Audiovisual: Sound Systems, Projectors And Screens, Microphones, Speakers, Video Conferencing Equipment
2) By Beverage Servers: Drink Dispensers, Bar Equipment, Coffee And Tea Stations, Water Stations
3) By Cooking Equipment: Grills And BBQs, Ovens And Stoves, Refrigeration Equipment, Food Warmers, Fryers
4) By Flooring And Staging: Dance Floors, Temporary Flooring, Stage Platforms, Modular Staging, Podiums And Risers
5) By Lighting: Ambient Lighting, Stage Lighting, LED Lights, Spotlights, Decorative Lighting
6) By Other Types: Furniture Rentals (Tables, Chairs, Lounge Furniture), Tents And Canopies, Decor Items (Floral Arrangements, Centerpieces), Heaters And Fans, Portable Restrooms

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Which Firms Dominate the Party Product Rental Market by Market Share and Revenue in 2025?
Major companies operating in the party product rental market are CORT Party Rental, Chase Canopy Company Inc., Marquee Event Group, Bright Event Rentals LLC, The Party Rent Group, Broadway Party Rentals Inc, All Occasions Party Rental, Party Reflections Inc, Atlas Event Rental, Stuart Event Rentals, Big D Party Rentals, Event Source JBK Group Inc, Avalon Tent and Party Corp, A Classic Party Rental, Baker Party Rentals, Classic Party Rentals, J & J Tent And Party Rental, Cabaret Tent and Party Rental, AAA Party Rentals, Bethel Party Rentals, Pleasanton Rentals Inc, Ventura Rental Party & Events, Ultimate Events and Party Rentals, Diamond Event & Tent, Signature Party Rentals

Which Regions Offer the Highest Growth Potential in the Party Product Rental Market?
North America was the largest region in the party product rental market in 2023. The regions covered in the party product rental market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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