Video On Demand Market to Reach USD 218.89 Billion by 2030 Amid Growing Demand for Personalized Content and OTT Streaming Services

Mordor Intelligence has published a new report on the Video On Demand Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Video On Demand Market Overview
The global Video on Demand (VoD) market is poised for substantial growth, with the market size projected to rise from USD 126.16 billion in 2025 to USD 218.89 billion by 2030, according to a new report by Mordor Intelligence. This upward trajectory reflects the increasing shift in consumer preferences toward on-demand content that offers flexibility, diverse programming, and multi-device compatibility.

As streaming becomes the dominant form of media consumption, video on demand is reshaping how content is delivered and experienced. Viewers now expect tailored content, low-latency access, and seamless user interfaces across devices-needs that are being actively met by a growing number of platforms. With rapid internet penetration, affordable smartphones, and high-definition displays becoming mainstream, the Video on Demand market continues to gain momentum across geographies.

Report Overview: https://www.mordorintelligence.com/industry-reports/video-on-demand-market?utm_source=openpr

Video On Demand Market Key Trends
1. Rising Popularity of Subscription-Based Models (SVOD):
Subscription-based streaming services like Netflix, Disney+, and Amazon Prime Video have witnessed a significant increase in user adoption due to their cost-effectiveness and content variety. Consumers are gravitating toward platforms that offer unlimited content access for a fixed monthly or yearly fee, helping SVOD remain the dominant business model in the VoD market.

2. Surge in Ad-Supported Models (AVOD):
While SVOD remains strong, advertising-based video on demand (AVOD) is gaining traction, particularly in cost-sensitive regions. Platforms like YouTube and Pluto TV leverage AVOD to provide free content access in exchange for ads, appealing to a wider audience base.

3. Expanding OTT Streaming Infrastructure:
Over-the-Top (OTT) services have become the preferred delivery method for on-demand content, supported by improved internet speeds and mobile data plans. This method bypasses traditional cable and satellite systems, giving users more freedom and choice in their viewing habits.

4. Demand for Localized and Niche Content:
Viewers increasingly seek content in regional languages and genres that reflect their interests and culture. Platforms are responding by investing in original productions that cater to specific geographies and demographics, further boosting user engagement and platform stickiness.

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/video-on-demand-market?utm_source=openpr

Video On Demand Market Segmentation:
By Business Model

Subscription Video-on-Demand (SVOD)

Advertising Video-on-Demand (AVOD)

Transactional/Pay-per-view (TVOD)

Hybrid and Other Models

By Delivery Technology

Over-the-Top (OTT) Streaming

Internet Protocol Television (IPTV) VoD

Pay-TV VoD

Hybrid Broadcast Broadband TV (HbbTV)

By Device Type

Smartphones and Tablets

Smart TVs

PCs and Laptops

Connected Streaming Devices

Others

By Content Genre

Entertainment and Drama

Sports

Kids and Family

Educational and Documentary

Others (News, Lifestyle)

By End-user

Residential / Individual

Commercial and Enterprise (Hotels, Airlines, Hospitals)

Educational Institutions

Public Sector and Government

By Geography

North America (United States, Canada, Mexico)

South America (Brazil, Argentina, Rest of South America)

Europe (Germany, UK, France, Italy, Spain, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand, Rest of Asia-Pacific)

Middle East and Africa (UAE, Saudi Arabia, South Africa, Rest of MEA)

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Key Players
Netflix Inc.
A global leader in streaming, Netflix continues to dominate with its expansive library and strong investment in original content across genres and languages.

The Walt Disney Company (Disney+ & Hulu)
With a focus on family-friendly and franchise-based content, Disney+ and Hulu offer a diverse mix of entertainment, contributing significantly to Disney's digital transformation.

Warner Bros. Discovery Inc. (Max)
Combining HBO's premium offerings with Discovery's vast factual content, Max serves a broad demographic with scripted, unscripted, and live programming.

Apple Inc. (Apple TV+)
Apple TV+ offers a curated selection of high-production original series and films, emphasizing quality over quantity in its streaming approach.

Amazon.com Inc. (Prime Video)
Prime Video combines original programming with licensed content, accessible as part of Amazon Prime membership, bolstering user retention across its ecosystem.

Conclusion
The Video on Demand market is steadily evolving to meet the expectations of an increasingly digital-first audience. As user behavior shifts toward convenience, content diversity, and device flexibility, service providers are adapting their offerings to remain relevant. The next few years are expected to see even greater fragmentation of audiences across platforms, rising demand for original programming, and deeper penetration into emerging markets. With user experience and content personalization becoming key differentiators, the global VoD landscape is set to become even more dynamic.

Industry Related Reports
Media Streaming Market

The Media Streaming Market Report is Segmented by Content Type (Video Streaming, Music Streaming), Service Type (Live Streaming, On-Demand Streaming), Revenue Model (Subscription, Advertising), Streaming Quality (SD, HD, 4K/UHD, 8K), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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https://www.mordorintelligence.com/

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This release was published on openPR.