Fitness Equipment Market Size to Reach USD 47.78 Billion by 2030, Driven by Health Awareness, Smart Technology, and Home Fitness Demand

The global fitness equipment market size is projected to grow from USD 36.37 billion in 2025 to USD 47.78 billion by 2030, at a CAGR of 5.61%. This growth is supported by rising health consciousness, a sharp increase in obesity-related conditions, and the shift toward structured preventive healthcare. Fitness is now embedded in everyday lifestyles across age groups, and consumers increasingly view fitness equipment as a necessity for long-term wellness.

While traditional gym demand remains strong, there is growing interest in home-based fitness solutions. Connected and smart fitness products are gaining traction, especially among younger consumers and tech-savvy users. The commercial segment continues to dominate in revenue, but the residential sector is catching up fast, powered by convenience and digital integration. Asia-Pacific is set to be the fastest-growing region, while Europe currently holds the largest market share.

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Key Trends Driving Fitness Equipment Market Growth

Healthy Lifestyle as a Daily Priority

Fitness is no longer seasonal or aspirational-it's part of daily routines. Wellness-focused lifestyles are encouraging regular investment in equipment, particularly those that integrate with apps and trackers. The American College of Sports Medicine named wearable technology the top fitness trend for 2025, reinforcing the demand for equipment compatible with data-driven health tracking.

Obesity and Preventive Healthcare

Over 1 billion people globally are obese, with significant health and economic consequences. The World Health Organization projects that obesity-related non-communicable diseases could cost the global economy up to USD 300 billion by 2030. Fitness equipment is now recognized as a preventive healthcare tool. Hospitals, employers, and insurers are beginning to subsidize equipment as part of structured intervention programs.

Home Fitness Evolution

Home fitness has transitioned from a pandemic-era substitute to a long-term preference. The UK imported over GBP 1.1 billion worth of sports and exercise equipment in 2024-up 10% from the previous year-signaling continued demand. Space-saving designs, smart connectivity, and bundled family offerings are making home setups viable substitutes for commercial gyms.

Smart Equipment and Personalization

AI, IoT, and biometric tracking are reshaping user expectations. Products such as EGYM's Smart Strength Squat and Technogym's Kinesis Personal provide personalized resistance, guided workouts, and real-time feedback. Integration with wearables and virtual coaching platforms enhances user engagement and retention, while equipment companies benefit from data-driven insights.

Fitness Equipment Market Segmentation Highlights

By Product Type

Treadmills led in 2024 with a 26.43% market share, valued for versatility and user familiarity.

Strength training equipment is forecast to grow at a 5.97% CAGR through 2030, driven by increased focus on muscle-building and injury prevention.

By Category

Conventional equipment held 75.45% of revenue in 2024, favored for mechanical reliability and lower cost.

Smart/connected equipment is projected to expand at a 6.33% CAGR, driven by consumers' desire for interactive, data-driven experiences.

By End Use

Commercial usage dominated with 77.55% of market value in 2024, led by gyms, healthcare facilities, and corporate wellness programs.

Residential equipment is gaining ground with a 7.38% CAGR, supported by convenience and long-term cost benefits.

By Price Range

Mass market products made up 68.46% of market share in 2024, meeting essential fitness needs at accessible prices.

Premium equipment is growing at a 6.96% CAGR, with affluent buyers seeking advanced features and long-term performance.

By Distribution Channel

Offline retail commanded 92.44% of sales in 2024, as buyers prefer in-person product testing and professional installation.

Online retail is growing quickly at 7.23% CAGR, supported by improved delivery, product visualization tools, and direct-to-consumer models.

By Geography

Europe led with a 39.42% market share in 2024, backed by mature infrastructure and government wellness initiatives.

Asia-Pacific is expected to be the fastest-growing region at 7.54% CAGR, with rising incomes and urban health trends driving adoption.

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Key Players in the Fitness Equipment Market

The global fitness equipment market is moderately consolidated. Major players are competing through technology integration, geographic expansion, and service ecosystem development. Top firms such as Technogym S.p.A., Johnson Health Tech, and Life Fitness lead in commercial and premium residential segments, offering a mix of traditional equipment and digital innovations.

-Technogym S.p.A. specializes in high-performance, connected gym systems and holds a strong presence in Europe.

- Johnson Health Tech Co. Ltd. is expanding rapidly in Asia-Pacific and investing in new manufacturing infrastructure in Vietnam.

- Life Fitness LLC offers durable, commercial-grade equipment used in gyms, hotels, and health clubs worldwide.

- Core Health & Fitness LLC brings a portfolio of brands, including StairMaster and Nautilus, targeting both home and gym users.

- Peloton Interactive Inc. focuses on content-driven connected fitness, now expanding into retail partnerships to broaden reach.

Emerging players are also gaining market share by addressing niche segments, including eco-friendly equipment, rehabilitation-focused designs, and AI-powered fitness platforms.

Fitness Equipment Market Conclusion

The global fitness equipment market is on a steady upward trajectory, driven by a worldwide shift toward wellness, the fight against obesity, and the continued expansion of connected, at-home fitness solutions. As more consumers integrate fitness into their daily lives, the demand for smart, convenient, and effective equipment will continue to rise.

While traditional gym infrastructure continues to play a vital role, the growing appeal of personalized home fitness-along with digital coaching and data tracking signals a more hybrid future. Brands that can combine quality, innovation, and accessibility are best positioned to succeed in a market where health is no longer optional, but essential.

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