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Shifting Preferences Toward Digital Shopping For Convenience And Safety Propels The Online Grocery Market Driving Market Acceleration in the Online Grocery Industry, 2025

07-30-2025 11:49 AM CET | Consumer Goods & Retail

Press release from: The Business Research Company

Online Grocery

Online Grocery

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How Large Will the Online Grocery Market Size By 2025?
Over the past few years, the size of the online grocery market has seen a significant increase. It is projected to expand from a market value of $542.72 billion in 2024 to $659.7 billion in 2025, with a compound annual growth rate (CAGR) of 21.6%. This remarkable growth in the historical duration is due to several factors including a continual increase in e-commerce, the introduction of ultra-fast delivery services, a greater emphasis on sustainability, sizable investments in last-mile logistics, and improved payment solutions.

How Big Is the Online Grocery Market Size Expected to Grow by 2029?
The future predicts a substantial rise in the size of the online grocery market. It is projected to expand to a whopping $1435.51 billion by 2029, with a compound annual growth rate (CAGR) of 21.5%. These predictions for the forecast period are tied to improvements in internet accessibility and penetration, growth in e-commerce, smoother logistics and delivery systems, widespread use of mobile technology, and a surge triggered by the COVID-19 pandemic. The forthcoming period is expected to see developing trends such as the amalgamation of technology, a greater emphasis on sustainability, improved consumer experiences, partnerships involving physical retailers, and the introduction of contact-free and cashless transactions.

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Which Key Market Drivers Powering Online Grocery Market Expansion and Growth?
The anticipated surge in the online grocery market in the upcoming years is largely attributed to a growing inclination towards digital shopping for reasons of convenience and safety. Also known as e-commerce, digital shopping entails purchasing products or services via a web-based platform, whether through a website or a mobile application. This mode of shopping offers a highly convenient and time-efficient means for customers to browse, select, and purchase items from the comfort of their homes, with the added benefit of home delivery. For instance, a survey conducted by Eurostat, an intergovernmental organization based in Europe, in February 2023 revealed that over the past year, 68% of individuals aged 16 to 74 reported that they had purchased or ordered goods or services online, showing a 1% increase from 2021. Furthermore, of those who had used the Internet in the last three months, 51% were e-shoppers in 2022. As such, the shift towards digital shopping for reasons of convenience and safety is fuelling the growth of the online grocery market.

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Which Fast-Growing Trends Are Poised to Disrupt the Online Grocery Market?
Leading firms in the online grocery markets are utilizing subscription schemes and membership plans like the B2B membership platform, to cater more effectively to their existing customers. A B2B membership platform in the online grocery world acts as a digital hub that links businesses in the supply chain, enabling cooperation and transactions between suppliers, distributors, and retailers. For example, in October 2023, an Indian company named Bundl Technologies Private Limited (Swiggy), which runs an online food ordering system, introduced Swiggy One Lite. This new, cost-effective version of their membership club, Swiggy One, provides benefits for food, grocery, pickup, and delivery services. Swiggy One Lite offers a variety of benefits such as free delivery, exclusive deals, and discounts, with a starting price of Rs 99 for a three-month period. One Lite is available as a B2B membership, combined with services from prominent brand partners in the telecommunications and banking industries.

What Are the Emerging Segments in the Online Grocery Market?
The online grocery market covered in this report is segmented -

1) By Product: Fresh Produce, Staple And Cooking Essentials, Ready-To-Eat Food, Snacks And Beverages, Bakery And Confectionery, Dairy Products, Breakfast And Cereal
2) By Food Platform: Mobile Application, Website
3) By Delivery Type: Instant Delivery, Schedule Delivery
4) By End User: Individual, Distributors, Other End Users

Subsegments:
1) By Fresh Produce: Fruits, Vegetables, Herbs
2) By Staple And Cooking Essentials: Grains (Rice, Pasta), Cooking Oils, Spices And Seasonings
3) By Ready-To-Eat Food: Pre-Packaged Meals, Frozen Dinners, Meal Kits
4) By Snacks And Beverages: Chips And Crackers, Soft Drinks, Juices And Health Drinks
5) By Bakery And Confectionery: Bread And Rolls, Pastries And Cakes, Chocolates And Sweets
6) By Dairy Products: Milk And Cream, Cheese, Yogurt
7) By Breakfast And Cereal: Breakfast Cereals, Oatmeal, Granola Bars

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Who Are the Global Leaders in the Online Grocery Market?
Major companies operating in the online grocery market report are Amazon.com Inc., The Kroger Company, Alibaba Group, Target Corporation, Koninklijke Ahold Delhaize N.V., Edeka group, Albertsons Companies, Inc., Getir, Uber Eats, Delivery Hero, Doordash, ALDI Inc., Flipkart Supermart, Just Eat, Jio Mart, Auchan SA, ASDA Groceries, Instacart, Safeway Inc., FreshDirect LLC.

Which are the Top Profitable Regional Markets for the Online Grocery Industry?
Asia-Pacific was the largest region in the online grocery market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the online grocery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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