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Key Trends Reshaping the Personal Hygiene Market: Innovative Hand Sanitizer Solutions Driving Revenue Growth In Personal Hygiene Market Industry Transformation
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shiftsPersonal Hygiene Market Size Growth Forecast: What to Expect by 2025?
In the past few years, there has been a consistent rise in the size of the personal hygiene market. It is projected to increase from $607.56 billion in 2024 to $636 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 4.7%. The expansion during the historical period can be tied to factors such as increased awareness about public health, enhancements in the standard of living, advertising and media impact, the trend of urbanization, and progress in product formulation and development.
How Will the Personal Hygiene Market Size Evolve and Grow by 2029?
In the coming years, the personal hygiene market is anticipated to experience stable expansion. It's projected to reach a value of $759.66 billion in 2029, growing at a compound annual growth rate (CAGR) of 4.5%. Factors contributing to the growth expected in the predicted period include worldwide health worries, the expansion of e-commerce, innovative sustainable products, an increasing elderly population and heightened health awareness, as well as hygiene practices prompted by the pandemic. Key trends for this forecasting period involve customization and personalization, an increase in clean and green products, integration of technology, enhanced e-commerce experiences, and a focus on wellness and holistic practices.
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What Drivers Are Propelling the Growth of Personal Hygiene Market Forward?
Continued growth in the personal hygiene market is likely to be spurred by the burgeoning e-commerce sector. Defined as the online trading of goods or services, e-commerce has seen tremendous growth, due in large part to technological advancements making online shopping more appealing, secure, and attainable than ever. This provides an effortless avenue for people to select from a broad scope of personal hygiene products at home, fostering regular purchasing habits, and consistent adherence to hygiene routines without the inconvenience of commuting to brick-and-mortar outlets. For instance, the United States Census Bureau, a government agency, revealed that compared to Q2 2022, e-commerce estimates for Q2 2023 went up by 7.5% (or 1.4%) while overall retail sales only increased by 0.6% (or 0.4%) in November 2023. Moreover, 15.4% of all purchases during Q2 2023 were conducted online. Hence, the burgeoning e-commerce sector fuels the expansion of the personal hygiene market.
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Which Emerging Trends Are Transforming the Personal Hygiene Market in 2025?
Leading businesses within the personal hygiene market are concentrating their efforts on rolling out inventive personal hygiene items, like enhanced hand sanitizers, as a way to boost their earnings in the market. Enhanced hand sanitizers are those products that have superior antimicrobial effectiveness against a broader array of pathogens and provide increased skin protection, keep more moisture, or dry more quickly. For example, Purell, an American company specializing in hand sanitizers, unveiled its PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam in March 2022. These latest mixtures are perfect for anyone looking for a dependable hand sanitizer that's gentle on skin but potent against 99.99% of ordinary bacteria, which can lead to illness. With a 91% biobased composition and a high-end formula made from plant-based ethanol, Purell Advanced Hand Sanitizer Naturals Foam is aimed at those who wish to rid their hands of bacteria. It's available in recyclable 10-ounce pump bottles and is crafted from naturally renewable ethanol. Purell's Advanced Hand Sanitizer 2in1 Moisturizing Foam is enriched with an exclusive blend of moisturizing agents like antioxidants, vitamin B3, and E, catering to skin hydration and nourishment.
What Are the Key Segments in the Personal Hygiene Market?
The personal hygiene market covered in this report is segmented -
1) By Product: Soaps, Hand Sanitizers, Bath And Shower Products, Face Care Products, Other Products
2) By Gender: Unisex, Male, Female
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Soaps: Bar Soaps, Liquid Soaps, Antibacterial Soaps, Specialty Soaps
2) By Hand Sanitizers: Gel Hand Sanitizers, Foam Hand Sanitizers, Spray Hand Sanitizers, Alcohol-Based vs. Alcohol-Free
3) By Bath And Shower Products: Body Washes, Shower Gels, Bath Oils And Salts, Exfoliating Scrubs
4) By Face Care Products: Cleansers, Facial Wipes, Exfoliators, Masks and Treatments
5) By Other Products: Deodorants, Feminine Hygiene Products, Oral Hygiene Products, Miscellaneous Personal Care Items
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Who Are the Key Players Shaping the Personal Hygiene Market's Competitive Landscape?
Major companies operating in the personal hygiene market are Costco Wholesale Corporation, The Kroger Co., Johnson & Johnson Services Inc., Carrefour S.A., Procter & Gamble Limited, Unilever Plc, L'Oréal S.A., 3M Company, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group, Estée Lauder Companies Inc., Kao Corporation, B. Braun Melsungen AG, Amway Corporation, Beiersdorf AG, Shiseido Company Limited, Unicharm Corporation, Co. Inc., Coty Inc., Mary Kay Inc., Avon Products Inc., Paul Hartmann AG, Croda International plc, Revlon Inc., Oriflame Cosmetics AG, Natura & Co Holding SA, L'Occitane en Provence, Vini Cosmetics Pvt. Ltd.
What Geographic Markets Are Powering Growth in the Personal Hygiene Market?
Asia-Pacific was the largest region in the personal hygiene market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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