Top Trends in Toiletries and Hygiene 2018-Exploring the Oral Hygiene, Personal Hygiene, and Feminine Hygiene Categories
The toiletries and hygiene sector represents a highly dynamic space for growth as consumers' quest for efficacy continues to evolve. Key trends discussed within this report include sustainability, the wellness revolution, hyper-specific products, the alignment with digital technologies, and the novelty factor.
- Over two thirds of global consumers agree that they are most likely to purchase products developed for their lifestyle.
- Over a third of global consumers are motivated to try new flavors and fragrances by curiosity.
- Over two thirds of global consumers believe that living an ethical or sustainable lifestyle is important or very important in creating a feeling of wellbeing or wellness.
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HE Advanced Grooming
Jean & Len Philosophie
Duke Cannon Supply Co.
Dollar Shave Club
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Key Points from TOC:
Innovation Trends in Toiletries and Hygiene
Kind to the Planet
The Wellness Revolution
Make it Novel
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