Global Generative AI In Media Market Projected to Grow at 30.1% CAGR, Reaching $9.72 Billion by 2029

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What Will the Generative AI In Media Industry Market Size Be by 2025?
The media market size for generative AI has witnessed significant expansion in the last few years. It is projected to surge from a value of $2.6 billion in 2024 to $3.39 billion in 2025, marking a compound annual growth rate (CAGR) of 30.5%. Factors contributing to this historic growth include the capability of real-time content creation, optimized workflows, enhanced computing power, the advent of deep learning, rising industry demand, and the surge of open-source communities.

What's the Long-Term Growth Forecast for the Generative AI In Media Market Size Through 2029?
The market size of generative AI in media is predicted to experience massive expansion in the forthcoming years. It is projected to escalate to $9.72 billion by 2029, boasting a compound annual growth rate (CAGR) of 30.1%. The projected growth in the forecast period is attributed to factors such as the quality and availability of data, edge computing together with on-device AI, user-generated content coupled with co-creation, personalized and recommended content, as well as ethical and responsible AI implementations. Key trends anticipated during the forecast period include the application of AI in content curation, the generation of hyper-realistic content, integration across different platforms, and the creation of music and sound design through AI.

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What Are the Key Growth Drivers Fueling the Generative AI In Media Market Expansion?
The increasing recognition of visual content is predicted to boost the expansion of the generative artificial intelligence in the media market. Visual media encompasses any communication methods that leverage visual components to deliver information or narrate a story. Generative AI in media are used to facilitate AI generators in producing more authentic and visually attractive content such as images or videos. Through training AI algorithms on diverse visual data, they can create realistic scenarios, characters or animations. For instance, as per the information from HubSpot, a software company based in the U.S. in September 2023, more than 50% of marketers incorporated visuals in over 91% of their content, with the most popular type of visual content being original graphics, used by 36% of marketers, closely followed by stock photos at nearly 34%. Thus, the escalating acknowledgement of visual media is propelling the expansion of the generative artificial intelligence in the media market.

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What Are the Key Trends Driving Generative AI In Media Market Growth?
Key organizations in the media-focused generative AI sector are prioritizing the development of generative AI tools for ad creation. These tools, aimed at bolstering advertising content and user interaction, are software applications or platforms using generative AI algorithms to automatically generate advertising material for marketing initiatives such as images, videos, and promotional text. For example, in January 2024, U.S. tech firm Microsoft Corporation introduced the Retail Media Creative Studio, a sophisticated generative AI tool designed for advertisement creation. This tool simplifies the creation of banner ads for retailers and advertisers, enhancing participation and performance of these ads and eventually boosting revenue. The AI-driven tools are designed to seamlessly integrate with each retailer's style guide, providing users the capacity to tailor the ads via additional prompts and alter all elements of the ad. Specifically designed for the unique requirements and obstacles of retail media, the tool aims to unveil powerful generative AI capabilities that could revolutionize the retail industry in terms of personalization, efficiency, and revenue generation.

How Is the Generative AI In Media Market Segmented?
The generative AI in media market covered in this report is segmented -

1) By Technology: Deep Learning, Natural Language Processing, Computer Vision, Audio Processing, Reinforcement Learning
2) By Deployment Mode: Cloud-Based, On-Premise
3) By Application: Content Creation, Personalized Recommendations, Visual Effects And Animation, Data Analysis And Insights, Gaming And Interactive Experiences, Other Applications

Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation, Advanced Pattern Recognition In Media, Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation, Sentiment Analysis For Audience Engagement, Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis, Object Detection And Tracking In Media, Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion, Audio Enhancement And Noise Reduction, AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation, Dynamic Ad Placement And Optimization, Interactive Media Generation Based On User Behavior

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Which Companies Are Leading the Charge in Generative AI In Media Market Innovation?
Major companies operating in the generative AI in media market report are Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation; Meta Inc.; Huawei Technologies Co. Ltd.; The Walt Disney Company; Tencent Holdings Limited; Sony Corporation; Intel Corporation; International Business Machines Corporation (IBM); Netflix Inc.; Nvidia Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Autodesk Inc.; OpenAI; Unity Software Inc.; The Foundry Visionmongers Limited; Primer Technologies Inc.; Ziva Dynamics Inc.; DeepMotion Inc.; Moonshot CVE Limited

Which Regions Are Leading the Global Generative AI In Media Market in Revenue?
North America was the largest region in the generative AI in media market in 2024. The regions covered in the generative AI in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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